framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

New Balance “Two Swords” 2026

New Balance “Two Swords” (2026) is a New Balance commercial directed by Walid Labri for AK11, produced by DIVISION. It won one award: British Arrows 2026 Craft Bronze — Cinematography.

A baseball player practices alone at night, hitting and pitching, with dramatic black and white visuals and intense music, culminating in a powerful swing.

Video: walid labri on Vimeo

Frames

  1. A male baseball player in a cap and uniform practices his swing in a dark, smoky batting cage, then walks away.© New Balance0:06
  2. New Balance “Two Swords”, shot 3© New Balance0:09
  3. A close-up shot of a vintage machine's control panel, featuring a toggle switch and rotary knobs, in black and white.© New Balance0:12
  4. A male baseball player in a cap and hoodie holds a bat, silhouetted against a smoky background in a black and white shot.© New Balance1:08
  5. A male baseball player in a cap and uniform pitches and then bats, hitting a baseball in a dark, smoky outdoor batting cage at night.© New Balance1:14
  6. New Balance “Two Swords”, shot 18© New Balance1:20

Stills © New Balance. Made by AK11, DIVISION and Walid Labri.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Solitary practice, dramatic black and white, intense focus, powerful swings, eclipse imagery.

solitary trainingdramatic lightingslow motionintense focussymbolic imageryblack and white aesthetic

The cut

Length
89 s
Shots
19
Average shot
4.7 s

What creatives use New Balance “Two Swords” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of New Balance “Two Swords”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male baseball player in a cap and uniform practices his swing in a dark, smoky batting cage, then walks away.© New BalanceNew Balance “Two Swords”, 0:09© New BalanceA close-up shot of a vintage machine's control panel, featuring a toggle switch and rotary knobs, in black and white.© New BalanceA male baseball player in a cap and hoodie holds a bat, silhouetted against a smoky background in a black and white shot.© New Balance
    Frames from New Balance “Two Swords”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of New Balance “Two Swords” in order, with its length, framing and what happens in it.

    A male baseball player in a cap and uniform practices his swing in a dark, smoky batting cage, then walks away.© New BalanceNew Balance “Two Swords”, 0:09© New BalanceA close-up shot of a vintage machine's control panel, featuring a toggle switch and rotary knobs, in black and white.© New BalanceA male baseball player in a cap and hoodie holds a bat, silhouetted against a smoky background in a black and white shot.© New BalanceA male baseball player in a cap and uniform pitches and then bats, hitting a baseball in a dark, smoky outdoor batting cage at night.© New BalanceNew Balance “Two Swords”, 1:20© New Balance
    Length: 89 s · Shots: 19 · Average shot: 4.7 s

  3. 03Ad ideas: every spot built on a solitary training

    Before you present an idea, you need to know who has done it, and how.

    New Balance “Two Swords” is built on a solitary training. Search the library by idea to see every spot that uses it.

    Beats by Dre “Beats - Cole Palmer”© Beats by DreLululemon “Jordan Clarkson”© LululemonAsics “Frontrunner”© Asics
    Beats by Dre · Lululemon · Asics

More commercials by Walid Labri

  • Corteiz "Corteiz Bolo Is Big" (2024) commercial still© CorteizCorteiz “Corteiz Bolo Is Big” 2024Dir. Walid LabriCiclope Bronze 2024
  • Nike x Corteiz "Nike x Corteiz | Rules The World" (2023) commercial still© Nike x CorteizNike x Corteiz “Nike x Corteiz | Rules The World” 2023Dir. Walid LabriCiclope Bronze 2023
  • Nike "Leap of Faith" (2026) commercial still© NikeNike “Leap of Faith” 2026Dir. Walid Labri · American Haiku
  • Oura "Give Us The Finger" (2026) commercial still© OuraOura “Give Us The Finger” 2026Dir. Walid Labri · nice&frank
  • Yahoo "Email Bill Murray" (2025) commercial still© YahooYahoo “Email Bill Murray” 2025Dir. Walid Labri · American Haiku
  • Squarespace "Skydive" (2025) commercial still© SquarespaceSquarespace “Skydive” 2025Dir. Walid Labri · Squarespace

Award-winning sport commercials

Questions

Who directed the New Balance “Two Swords” commercial?

Walid Labri directed it, produced by DIVISION, for the agency AK11.

Which agency made New Balance “Two Swords”?

AK11 created it for New Balance (2026).

What awards did New Balance “Two Swords” win?

1 awards, including British Arrows 2026 Craft Bronze — Cinematography.

Sources for the credits and awards

britisharrows.com