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Nbc “Adopt Sci Fi” 2008

Nbc “Adopt Sci Fi” (2008) is a Nbc commercial directed by Reynald Gresset for BETC Euro RSCG, produced by Quad Productions. It won 2 awards, including Cannes Lions 2008 Film Bronze and Epica 2008 Silver Media.

A heartwarming and humorous campaign that reimagines classic sci-fi characters as lonely orphans, highlighting the need for them to be "adopted" by viewers through watching NBC's sci-fi programming.

Video: Reynald Gresset Films on YouTube

Shot by shot

  1. A wide shot of a mysterious, dark winter landscape with a house on a hill, a full moon, and a UFO flying in the sky.© Nbc0:00
  2. A person's bare feet walk on a dark, dusty surface, kicking up small particles, against a bright, hazy background.© Nbc0:09
  3. A silhouetted alien creature with horns stands in the foreground, looking towards a blurry figure holding a flashlight behind metal bars.© Nbc0:19
  4. A person's hands hold and manipulate a small, white, rectangular object, possibly a domino, in a dimly lit interior setting.© Nbc0:30
  5. A small, grey, alien-like creature sits alone on a park bench in a snowy, desolate forest, looking sad.© Nbc0:37
  6. A young person in a turtleneck and coat watches as a hand serves them steaming food from a ladle at a table.© Nbc0:44
  7. A person's foot, with wrinkled skin, is shown next to a small bowl on a dark surface, as a pile of dirt is dropped onto the surface.© Nbc0:51
  8. Two people, one in dark pants and a coat, the other in a brown skirt, walk through a snowy landscape.© Nbc0:56
  9. A grey alien with large eyes and wrinkled skin peeks from behind a wall in a dark, mysterious setting.© Nbc1:05
  10. A young boy with short brown hair and a dark jacket looks down with a neutral expression in a snowy, desolate landscape.© Nbc1:13
  11. A blurry shot through prison bars reveals a spooky, fog-laden building with bare trees in the background, creating an eerie atmosphere.© Nbc1:23
  12. A small, grey alien with large, dark eyes looks sad while being held by a person, with other people in the background.© Nbc1:31

Stills © Nbc. Made by BETC Euro RSCG, Quad Productions and Reynald Gresset.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Sci-fi characters as orphans needing adoption, promoting NBC's sci-fi shows.

orphanage settinglonely alienchildren bullyingfound familycall to actionclassic sci-fi references

The cut

Length
114 s
Shots
81
Average shot
1.4 s

What creatives use Nbc “Adopt Sci Fi” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nbc “Adopt Sci Fi”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a mysterious, dark winter landscape with a house on a hill, a full moon, and a UFO flying in the sky.© NbcA person's bare feet walk on a dark, dusty surface, kicking up small particles, against a bright, hazy background.© NbcA silhouetted alien creature with horns stands in the foreground, looking towards a blurry figure holding a flashlight behind metal bars.© NbcA person's hands hold and manipulate a small, white, rectangular object, possibly a domino, in a dimly lit interior setting.© Nbc
    Frames from Nbc “Adopt Sci Fi”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nbc “Adopt Sci Fi” in order, with its length, framing and what happens in it.

    A wide shot of a mysterious, dark winter landscape with a house on a hill, a full moon, and a UFO flying in the sky.© NbcA person's bare feet walk on a dark, dusty surface, kicking up small particles, against a bright, hazy background.© NbcA silhouetted alien creature with horns stands in the foreground, looking towards a blurry figure holding a flashlight behind metal bars.© NbcA person's hands hold and manipulate a small, white, rectangular object, possibly a domino, in a dimly lit interior setting.© NbcA small, grey, alien-like creature sits alone on a park bench in a snowy, desolate forest, looking sad.© NbcA young person in a turtleneck and coat watches as a hand serves them steaming food from a ladle at a table.© Nbc
    Length: 114 s · Shots: 81 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a found family

    Before you present an idea, you need to know who has done it, and how.

    Nbc “Adopt Sci Fi” is built on a found family. Search the library by idea to see every spot that uses it.

    Sainsbury's “The Unexpected Guest”© Sainsbury'sApple “Someday”© AppleEA Skate “Drop In”© EA SkateBreast Cancer Now “The Chat”© Breast Cancer Now
    Sainsbury's · Apple · EA Skate · Breast Cancer Now

More commercials by Reynald Gresset

  • Hyundai "Bold Never Blends" (2025) commercial still© HyundaiHyundai “Bold Never Blends” 2025Dir. Reynald Gresset
  • President's Choice "Eat Together" (2025) commercial still© President's ChoicePresident's Choice “Eat Together” 2025Dir. Reynald Gresset · john st.
  • Norauto "Paving the Way" (2024) commercial still© NorautoNorauto “Paving the Way” 2024Dir. Reynald Gresset · BETC
  • Total Energies "Now it's our Turn" (2022) commercial still© Total EnergiesTotal Energies “Now it's our Turn” 2022Dir. Reynald Gresset · BBDO Belgium
  • Vodafone "Enjoy The Power Of Freedom" (2020) commercial still© VodafoneVodafone “Enjoy The Power Of Freedom” 2020Dir. Reynald Gresset · antoni
  • GEODIS "Geodis - VMLY&R - Geodis" (2020) commercial still© GEODISGEODIS “Geodis - VMLY&R - Geodis” 2020Dir. Reynald Gresset · VML

More from BETC Euro RSCG

Award-winning media & entertainment commercials

Questions

Who directed the Nbc “Adopt Sci Fi” commercial?

Reynald Gresset directed it, produced by Quad Productions, for the agency BETC Euro RSCG.

Which agency made Nbc “Adopt Sci Fi”?

BETC Euro RSCG created it for Nbc (2008).

What awards did Nbc “Adopt Sci Fi” win?

2 awards, including Cannes Lions 2008 Film Bronze and Epica 2008 Silver Media.

Sources for the credits and awards

The WorkThe Workweb.archive.orgweb.archive.org