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13eme Rue “Gali” 2007

13eme Rue “Gali” (2007) is a 13eme Rue commercial directed by Terri Timely for BETC Euro RSCG, produced by Big Productions. It won one award: Epica 2007 Silver Media.

A seemingly innocent children's show about a friendly alligator turns into a gruesome horror story, revealing the true nature of the 13eme Rue channel.

Video: Terri Timely on Vimeo

Shot by shot

  1. A green alligator puppet with big eyes and sharp teeth emerges from green foliage, with the title "GALI the ALLIGATOR" arched above it.© 13eme Rue0:02
  2. A group of colorful puppets, including two red-feathered birds, two bunnies, a frog, a butterfly, and a raccoon, are in a lush green forest setting.© 13eme Rue0:06
  3. A green crocodile puppet with big eyes walks along a path in a vibrant, grassy landscape with a rabbit and butterflies.© 13eme Rue0:10
  4. Two bird puppets with red feathers and yellow beaks are perched on a tree branch, looking at a green alligator puppet that emerges from the foliage.© 13eme Rue0:13
  5. Two brown bird puppets with red feathers and yellow beaks sit on a branch, looking at each other and talking in a jungle setting.© 13eme Rue0:19
  6. A green crocodile puppet with big eyes eats a red and yellow bird puppet in a jungle setting, with blood splattering from its mouth.© 13eme Rue0:21
  7. A green crocodile puppet with big eyes and an open mouth stands in a lush green forest, while two rabbit puppets watch from a grassy hill with sunflowers.© 13eme Rue0:23
  8. A purple butterfly puppet with pink wings and googly eyes flies in a garden, then is eaten by a green monster puppet.© 13eme Rue0:25
  9. Two rabbit puppets and a frog puppet are sitting in green grass, then a large green monster foot stomps down between them.© 13eme Rue0:29
  10. A person in a green and yellow costume holds a grey stuffed bunny, which is then impaled by red strings, splattering blood on the costume.© 13eme Rue0:31
  11. A green crocodile puppet with large white teeth holds a small, bloodied rabbit puppet in its hand, against a backdrop of green hills and an orange sky.© 13eme Rue0:33
  12. A green crocodile puppet with blood dripping from its mouth stands in a jungle set, surrounded by bones and blood, as a red bird puppet peeks from behind a tree.© 13eme Rue0:34

Stills © 13eme Rue. Made by BETC Euro RSCG, Big Productions and Terri Timely.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Subverting a children's show to reveal a horror channel's identity.

Tagline: “If we had to make a kid's show, this is how we'd do it.”

subverted expectationsdark humorpuppet showgoreinnocence corrupted

The cut

Length
51 s
Shots
17
Average shot
3.0 s
Format
mixed

What creatives use 13eme Rue “Gali” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of 13eme Rue “Gali”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A green alligator puppet with big eyes and sharp teeth emerges from green foliage, with the title "GALI the ALLIGATOR" arched above it.© 13eme RueA group of colorful puppets, including two red-feathered birds, two bunnies, a frog, a butterfly, and a raccoon, are in a lush green forest setting.© 13eme RueA green crocodile puppet with big eyes walks along a path in a vibrant, grassy landscape with a rabbit and butterflies.© 13eme RueTwo bird puppets with red feathers and yellow beaks are perched on a tree branch, looking at a green alligator puppet that emerges from the foliage.© 13eme Rue
    Frames from 13eme Rue “Gali”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of 13eme Rue “Gali” in order, with its length, framing and what happens in it.

    A green alligator puppet with big eyes and sharp teeth emerges from green foliage, with the title "GALI the ALLIGATOR" arched above it.© 13eme RueA group of colorful puppets, including two red-feathered birds, two bunnies, a frog, a butterfly, and a raccoon, are in a lush green forest setting.© 13eme RueA green crocodile puppet with big eyes walks along a path in a vibrant, grassy landscape with a rabbit and butterflies.© 13eme RueTwo bird puppets with red feathers and yellow beaks are perched on a tree branch, looking at a green alligator puppet that emerges from the foliage.© 13eme RueTwo brown bird puppets with red feathers and yellow beaks sit on a branch, looking at each other and talking in a jungle setting.© 13eme RueA green crocodile puppet with big eyes eats a red and yellow bird puppet in a jungle setting, with blood splattering from its mouth.© 13eme Rue
    Length: 51 s · Shots: 17 · Average shot: 3.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a subverted expectations

    Before you present an idea, you need to know who has done it, and how.

    13eme Rue “Gali” is built on a subverted expectations. Search the library by idea to see every spot that uses it.

    Canal Digital “The Clowns”© Canal DigitalWomen’s Aid Federation of England “Vows”© Women’s Aid Federation of EnglandMasterCard “Supermarket”© MasterCardCiti “Strata Elite℠ Card - Luxury Layover”© Citi
    Canal Digital · Women’s Aid Federation of England · MasterCard · Citi

More commercials by Terri Timely

  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Geico Insurance "Cleaning" (2015) commercial still© Geico InsuranceGeico Insurance “Cleaning” 2015Dir. Terri Timely · The Martin AgencyLondon International Awards Gold 2015
  • Kellogg's "will shat" (2026) commercial still© Kellogg'sKellogg's “will shat” 2026Dir. Terri Timely · VaynerMedia
  • eos "Is It Cake" (2026) commercial still© eoseos “Is It Cake” 2026Dir. Terri Timely · No Fixed Address
  • Quantum Fiber "Yay to You - Bruce" (2025) commercial still© Quantum FiberQuantum Fiber “Yay to You - Bruce” 2025Dir. Terri Timely · PETERMAYER
  • Old El Paso "Load it High :15s" (2025) commercial still© Old El PasoOld El Paso “Load it High :15s” 2025Dir. Terri Timely · Daniel Hoff Agency

More from BETC Euro RSCG

Award-winning media & entertainment commercials

Questions

Who directed the 13eme Rue “Gali” commercial?

Terri Timely directed it, produced by Big Productions, for the agency BETC Euro RSCG.

Which agency made 13eme Rue “Gali”?

BETC Euro RSCG created it for 13eme Rue (2007).

What awards did 13eme Rue “Gali” win?

1 awards, including Epica 2007 Silver Media.

What is the tagline of 13eme Rue “Gali”?

“If we had to make a kid's show, this is how we'd do it.”

Sources for the credits and awards

web.archive.org