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Nba “Giants Make Us Tall” 2025

Nba “Giants Make Us Tall” (2025) is a Nba commercial directed by Will Niava for WAY, produced by Colossale. It won one award: AICP Post 2025 Winner Docu-Style.

A tribute to Dikembe Mutombo, a basketball legend who inspired a generation of children in Congo to dream big and make a difference in their communities.

Video: Nimiopere Film on Vimeo

Shot by shot

  1. A young male basketball player in a black tracksuit holds a basketball on his shoulder, silhouetted against a sunset sky, as other players watch him.© Nba0:27
  2. A male basketball player in a blue jersey receives a trophy from an older man in a suit, celebrating in a crowded arena.© Nba0:50
  3. Dikembe Mutombo, a tall Black man in a white basketball jersey with "MUTOMBO 55" and a rainbow design, walks away from the camera on a basketball court, surrounded by other men and spectators.© Nba0:51
  4. Basketball players in red and white jerseys compete on a court, one player jumps to dunk the ball into the hoop during a game.© Nba0:59
  5. Two young men play basketball outdoors, one jumping to shoot a ball towards the hoop, while the other defends.© Nba1:02
  6. A group of young men sit around an older man who is speaking and gesturing with his hands in a dark, outdoor setting at night.© Nba1:13
  7. A male basketball player in a yellow jersey reaches up to dunk a basketball against a blue sky, with text overlayed.© Nba1:19
  8. A group of children in school uniforms play a rough game, possibly rugby or wrestling, on a dirt mound outdoors during the day.© Nba1:23
  9. A basketball player in a blue jersey lies on a green court, screaming in agony, while another player's hand holds a basketball above him.© Nba1:26
  10. A very tall man in a suit stands in a crowded, dimly lit hospital room, surrounded by people looking at him.© Nba1:29
  11. A young boy in a white shirt and dark shorts dribbles a basketball on a worn-out court, while other children play in the background.© Nba1:34
  12. A male basketball player, silhouetted against a bright sky, holds a basketball over his head, with yellow text at the bottom of the frame.© Nba1:44

Stills © Nba. Made by WAY, Colossale and Will Niava.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Inspiring children to become giants like Dikembe Mutombo.

Tagline: “Giants Make Us Tall”

storyteller around campfirechildren looking up to herohero's journeypassing the torchcommunity buildinglegacy of a legend

The cut

Length
133 s
Shots
51
Average shot
2.6 s
Format
mixed

What creatives use Nba “Giants Make Us Tall” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Nba “Giants Make Us Tall”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young male basketball player in a black tracksuit holds a basketball on his shoulder, silhouetted against a sunset sky, as other players watch him.© NbaA male basketball player in a blue jersey receives a trophy from an older man in a suit, celebrating in a crowded arena.© NbaDikembe Mutombo, a tall Black man in a white basketball jersey with "MUTOMBO 55" and a rainbow design, walks away from the camera on a basketball court, surrounded by other men and spectators.© NbaBasketball players in red and white jerseys compete on a court, one player jumps to dunk the ball into the hoop during a game.© Nba
    Frames from Nba “Giants Make Us Tall”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Nba “Giants Make Us Tall” in order, with its length, framing and what happens in it.

    A young male basketball player in a black tracksuit holds a basketball on his shoulder, silhouetted against a sunset sky, as other players watch him.© NbaA male basketball player in a blue jersey receives a trophy from an older man in a suit, celebrating in a crowded arena.© NbaDikembe Mutombo, a tall Black man in a white basketball jersey with "MUTOMBO 55" and a rainbow design, walks away from the camera on a basketball court, surrounded by other men and spectators.© NbaBasketball players in red and white jerseys compete on a court, one player jumps to dunk the ball into the hoop during a game.© NbaTwo young men play basketball outdoors, one jumping to shoot a ball towards the hoop, while the other defends.© NbaA group of young men sit around an older man who is speaking and gesturing with his hands in a dark, outdoor setting at night.© Nba
    Length: 133 s · Shots: 51 · Average shot: 2.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Nba “Giants Make Us Tall” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Will Niava

  • Loto-Québec "Loto Qc Quebec - Moj A Domicile" (2026) commercial still© Loto-QuébecLoto-Québec “Loto Qc Quebec - Moj A Domicile” 2026Dir. Will Niava · LG2

Award-winning sport commercials

Questions

Who directed the Nba “Giants Make Us Tall” commercial?

Will Niava directed it, produced by Colossale, for the agency WAY.

Which agency made Nba “Giants Make Us Tall”?

WAY created it for Nba (2025).

What awards did Nba “Giants Make Us Tall” win?

1 awards, including AICP Post 2025 Winner Docu-Style.

What is the tagline of Nba “Giants Make Us Tall”?

“Giants Make Us Tall”

Sources for the credits and awards

aicpawards.comclios.comclios.com

Nba “Giants Make Us Tall” (2025) Commercial by Will Niava: Credits, Awards & Stills