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Mini “Mini Jcw Tv” 2018

Mini “Mini Jcw Tv” (2018) is a Mini commercial directed by Daniel Wolfe for Jung von Matt, produced by Anorak. It won 2 awards, including D&AD 2018 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising.

A historical journey of the Mini Cooper, from its humble garage beginnings to its triumph in rally races, culminating in a modern-day race.

Video: MINI of Ramsey on YouTube

Shot by shot

  1. A wide shot of a busy car garage with several mechanics working on classic Mini cars, one of which is elevated on a lift.© Mini0:00
  2. A group of mechanics work on classic Mini cars in a busy garage, with one man lowering an engine into a red car.© Mini0:01
  3. Two men in suits are in a garage with a "Cooper Car Co. Ltd." sign in the background, one man is leaning on a car, the other is sitting at a desk.© Mini0:03
  4. A low-angle POV shot from a car speeding through a narrow, sunlit street in a European village.© Mini0:07
  5. A red Mini Cooper rally car with number 37 on the side drifts around a corner on a winding mountain road, with a person watching from the side.© Mini0:09
  6. A red Mini Cooper with the number 37 on its side races up a street, passing a white car and spectators on the sidewalk.© Mini0:11
  7. A red and white Mini Cooper races around a corner on a city street, with spectators and trees visible.© Mini0:12
  8. A crowd of people, including a man with a camera, watch a red car speed by on a race track during the day.© Mini0:13
  9. A young woman in a green coat stands among photographers with vintage cameras, looking intently to her right in an outdoor setting.© Mini0:14
  10. A red Mini Cooper with number 37 races past a crowd and a finish line banner at the Rallye Automobile Monte-Carlo.© Mini0:15
  11. A red Mini Cooper race car with four front lights speeds past the camera, leaving a blurred trail, on a sunny day at a race track.© Mini0:17
  12. A classic red Mini Cooper and a modern black Mini Cooper race side-by-side on a highway, with city buildings in the background.© Mini0:19

Stills © Mini. Made by Jung von Matt, Anorak and Daniel Wolfe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing Mini's racing heritage and evolution through time.

Tagline: “JOHN COOPER WORKS. MINI THRILL MAXIMISED.”

underdog storyhistorical reenactmentflashback sequenceevolution of a producttriumph over adversityracing montage

The cut

Length
30 s
Shots
20
Average shot
1.5 s

What creatives use Mini “Mini Jcw Tv” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Mini “Mini Jcw Tv”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a busy car garage with several mechanics working on classic Mini cars, one of which is elevated on a lift.© MiniA group of mechanics work on classic Mini cars in a busy garage, with one man lowering an engine into a red car.© MiniTwo men in suits are in a garage with a "Cooper Car Co. Ltd." sign in the background, one man is leaning on a car, the other is sitting at a desk.© MiniA low-angle POV shot from a car speeding through a narrow, sunlit street in a European village.© Mini
    Frames from Mini “Mini Jcw Tv”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Mini “Mini Jcw Tv” in order, with its length, framing and what happens in it.

    A wide shot of a busy car garage with several mechanics working on classic Mini cars, one of which is elevated on a lift.© MiniA group of mechanics work on classic Mini cars in a busy garage, with one man lowering an engine into a red car.© MiniTwo men in suits are in a garage with a "Cooper Car Co. Ltd." sign in the background, one man is leaning on a car, the other is sitting at a desk.© MiniA low-angle POV shot from a car speeding through a narrow, sunlit street in a European village.© MiniA red Mini Cooper rally car with number 37 on the side drifts around a corner on a winding mountain road, with a person watching from the side.© MiniA red Mini Cooper with the number 37 on its side races up a street, passing a white car and spectators on the sidewalk.© Mini
    Length: 30 s · Shots: 20 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Mini “Mini Jcw Tv” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Daniel Wolfe

More from Jung von Matt

Award-winning auto commercials

Questions

Who directed the Mini “Mini Jcw Tv” commercial?

Daniel Wolfe directed it, produced by Anorak, for the agency Jung von Matt.

Which agency made Mini “Mini Jcw Tv”?

Jung von Matt created it for Mini (2018).

What awards did Mini “Mini Jcw Tv” win?

2 awards, including D&AD 2018 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising and D&AD 2018 Wood Pencil — Film Advertising Crafts / Production Design for Film Advertising.

What is the tagline of Mini “Mini Jcw Tv”?

“JOHN COOPER WORKS. MINI THRILL MAXIMISED.”

Sources for the credits and awards

dandad.org