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Meta “Amani” 2023

Meta “Amani” (2023) is a Meta commercial directed by ILLIMITÉWORLD for Droga5, produced by Love Song. It won 7 awards, including Clio 2023 Bronze — Film Craft (Music - Licensed) / Music - Licensed, Ciclope 2022 Silver Special Categories New Talent In Direction and LIA 2022 Bronze — Production & Post-Production / Cinematography.

This ad tells the story of Team Amani, a group of cyclists from East Africa, who use Meta's platforms to connect, train, and pursue their dream of competing in the Tour de France.

Video: LOVE SONG on Vimeo

Shot by shot

  1. A woman in a dress walks away from the camera into a garden, then the shot cuts to a close-up of a man's eyes, then to a palm tree, and then to a wide shot of a street with cars.© Meta0:00
  2. A Black woman in her 30s, wearing a pink patterned cycling jersey, white sunglasses, and a green helmet, smiles while cycling outdoors on a sunny day.© Meta0:21
  3. A pixelated video game shows a character on a bicycle delivering milk, while other pixelated characters run around a neighborhood with buildings and trees.© Meta0:29
  4. A group of five male cyclists in matching red and black uniforms with helmets and sunglasses ride their bikes on a dirt road, then the word "Amani" appears on a black screen.© Meta0:41
  5. A young man in a black singlet and grey socks performs squats with a barbell in a brightly lit gym.© Meta0:54
  6. A person's foot is submerged in a container filled with ice cubes and water, seen from a top-down perspective.© Meta1:05
  7. A blurred shot of several cyclists in black gear and helmets, racing outdoors on a bright day.© Meta1:23
  8. Three cyclists in racing gear ride on a cobblestone road in a virtual world, with buildings and mountains in the background.© Meta1:30
  9. A person's hand holds a white smartphone, displaying a social media interface with a cycling video and text, while a child in a green tracksuit stands nearby on a grassy field with bicycles.© Meta1:38
  10. A diverse group of people of all ages interact in a futuristic, open-air circular building with trees and sky visible through large archways.© Meta1:55
  11. A Black female cyclist, wearing a helmet and sunglasses, is seen sweating and exerting herself while riding a bike outdoors on a dirt path.© Meta2:06
  12. A Black man transforms into a cyclist, wearing a helmet and sunglasses, in a dark studio with colorful lighting.© Meta2:21

Stills © Meta. Made by Droga5, Love Song and ILLIMITÉWORLD.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

East African cyclists use Meta to connect, train, and chase their Tour de France dream.

Tagline: “When we connect beyond boundaries, we all go farther.”

underdog storydream bigcommunity supportovercoming obstaclestechnology as enablerjourney to success

The cut

Length
157 s
Shots
115
Average shot
1.4 s
Format
mixed

What creatives use Meta “Amani” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Meta “Amani”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in a dress walks away from the camera into a garden, then the shot cuts to a close-up of a man's eyes, then to a palm tree, and then to a wide shot of a street with cars.© MetaA Black woman in her 30s, wearing a pink patterned cycling jersey, white sunglasses, and a green helmet, smiles while cycling outdoors on a sunny day.© MetaA pixelated video game shows a character on a bicycle delivering milk, while other pixelated characters run around a neighborhood with buildings and trees.© MetaA young man in a black singlet and grey socks performs squats with a barbell in a brightly lit gym.© Meta
    Frames from Meta “Amani”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Meta “Amani” in order, with its length, framing and what happens in it.

    A woman in a dress walks away from the camera into a garden, then the shot cuts to a close-up of a man's eyes, then to a palm tree, and then to a wide shot of a street with cars.© MetaA Black woman in her 30s, wearing a pink patterned cycling jersey, white sunglasses, and a green helmet, smiles while cycling outdoors on a sunny day.© MetaA pixelated video game shows a character on a bicycle delivering milk, while other pixelated characters run around a neighborhood with buildings and trees.© MetaA young man in a black singlet and grey socks performs squats with a barbell in a brightly lit gym.© MetaA person's foot is submerged in a container filled with ice cubes and water, seen from a top-down perspective.© MetaA blurred shot of several cyclists in black gear and helmets, racing outdoors on a bright day.© Meta
    Length: 157 s · Shots: 115 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Meta “Amani” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by ILLIMITÉWORLD

  • adidas "Remember the Why" (2023) commercial still© adidasadidas “Remember the Why” 2023Dir. ILLIMITÉWORLD · Johannes LeonardoClio Awards Grand Prix 2023
  • Nike "You're Mad" (2026) commercial still© NikeNike “You're Mad” 2026Dir. ILLIMITÉWORLD · Wieden+Kennedy
  • Beats "Welcome to the Dark" (2024) commercial still© BeatsBeats “Welcome to the Dark” 2024Dir. ILLIMITÉWORLD · Translation
  • Jordan Brand "Beyond Global OOH" (2024) commercial still© Jordan BrandJordan Brand “Beyond Global OOH” 2024Dir. ILLIMITÉWORLD · Uncommon
  • Sprite "Icon's Delight" (2023) commercial still© SpriteSprite “Icon's Delight” 2023Dir. ILLIMITÉWORLD · Majority
  • Google "All You Are Anthem" (2022) commercial still© GoogleGoogle “All You Are Anthem” 2022Dir. ILLIMITÉWORLD

More from Droga5

Award-winning tech commercials

Questions

Who directed the Meta “Amani” commercial?

ILLIMITÉWORLD directed it, produced by Love Song, for the agency Droga5.

Which agency made Meta “Amani”?

Droga5 created it for Meta (2023).

What awards did Meta “Amani” win?

7 awards, including Clio 2023 Bronze — Film Craft (Music - Licensed) / Music - Licensed, Ciclope 2022 Silver Special Categories New Talent In Direction, LIA 2022 Bronze — Production & Post-Production / Cinematography and LIA 2022 Bronze — Production & Post-Production / New Director.

What is the tagline of Meta “Amani”?

“When we connect beyond boundaries, we all go farther.”

Sources for the credits and awards

aicpawards.comweb.archive.orgawards.ciclopefestival.comawards.ciclopefestival.comclios.com2022.liaentries.com