framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Lidl “Level The Playing Field” 2021

Lidl “Level The Playing Field” (2021) is a Lidl commercial directed by Stevie Russell for BBDO. It won 2 awards, including Clio Sports 2021 Bronze — Film / 31 seconds to 60 seconds and Kinsale Sharks 2021 Silver Film (Irish) - Best Sport Event Themed Commercial.

This ad showcases the determination of female Gaelic football players, highlighting their relentless pursuit of equality and recognition in sports, supported by Lidl.

Video: Lidl Ireland on YouTube

Shot by shot

  1. An aerial view of a small, green rugby field nestled in a valley surrounded by dark, forested hills under a cloudy sky.© Lidl0:00
  2. A female athlete with a blonde ponytail, wearing a grey and blue jersey with the number 1 and a Lidl logo, runs on a green field with other players in the background.© Lidl0:02
  3. An aerial view shows a women's Gaelic football match in progress on a green field nestled in a valley with a lake and hills.© Lidl0:06
  4. A female Gaelic football player in a yellow jersey catches the ball on a grassy field with other players and hills in the background.© Lidl0:12
  5. A child's hand with dirt under fingernails grips grass on a field, as a blurry foot steps in the background.© Lidl0:25
  6. A group of female athletes in colorful jerseys run up a steep grassy hill under a dramatic, cloudy sky, with a forest in the background.© Lidl0:27
  7. A child's foot in a muddy football boot kicks up mud and grass on a wet, dewy football pitch during the day.© Lidl0:37
  8. A female Gaelic football player in a yellow and blue jersey runs with the ball across a field with hills in the background under an overcast sky.© Lidl0:38
  9. A female Gaelic football player in a yellow jersey and white shorts runs with the ball, then kicks it, on a cloudy day.© Lidl0:39
  10. Four female Gaelic football players run up a grassy hill with a dark, forested mountain in the background.© Lidl0:43
  11. A young girl in a yellow and blue jersey kicks a football up a grassy hill, while a group of adult women in similar jerseys run behind her.© Lidl0:50
  12. A young girl in a yellow and blue sports jersey with a mouthguard runs on a grassy field during a game, with other players in the background.© Lidl0:52

Stills © Lidl. Made by BBDO and Stevie Russell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Female athletes defy expectations, playing fiercely to level the playing field in sports.

Tagline: “Lidl. Proud supporters of Ladies Gaelic Football.”

underdog storyempowerment anthemsports montagedefying expectationsrelentless pursuitinspirational journey

The cut

Length
60 s
Shots
23
Average shot
2.6 s

What creatives use Lidl “Level The Playing Field” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lidl “Level The Playing Field”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view of a small, green rugby field nestled in a valley surrounded by dark, forested hills under a cloudy sky.© LidlAn aerial view shows a women's Gaelic football match in progress on a green field nestled in a valley with a lake and hills.© LidlA female Gaelic football player in a yellow jersey catches the ball on a grassy field with other players and hills in the background.© LidlA child's hand with dirt under fingernails grips grass on a field, as a blurry foot steps in the background.© Lidl
    Frames from Lidl “Level The Playing Field”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lidl “Level The Playing Field” in order, with its length, framing and what happens in it.

    An aerial view of a small, green rugby field nestled in a valley surrounded by dark, forested hills under a cloudy sky.© LidlAn aerial view shows a women's Gaelic football match in progress on a green field nestled in a valley with a lake and hills.© LidlA female Gaelic football player in a yellow jersey catches the ball on a grassy field with other players and hills in the background.© LidlA child's hand with dirt under fingernails grips grass on a field, as a blurry foot steps in the background.© LidlA group of female athletes in colorful jerseys run up a steep grassy hill under a dramatic, cloudy sky, with a forest in the background.© LidlA child's foot in a muddy football boot kicks up mud and grass on a wet, dewy football pitch during the day.© Lidl
    Length: 60 s · Shots: 23 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a underdog story

    Before you present an idea, you need to know who has done it, and how.

    Lidl “Level The Playing Field” is built on a underdog story. Search the library by idea to see every spot that uses it.

    Chrysler “Born of Fire”© ChryslerGatorade “Replay”© GatoradeEpuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentPeugeot “The Sculptor”© Peugeot
    Chrysler · Gatorade · Epuron / German Ministry for the Environment · Peugeot

More commercials by Stevie Russell

  • Brennans Bread "The Good Baker" (2024) commercial still© Brennans BreadBrennans Bread “The Good Baker” 2024Dir. Stevie Russell · Folk VML
  • Tayto "The True Taste of Home" (2023) commercial still© TaytoTayto “The True Taste of Home” 2023Dir. Stevie Russell · Publicis
  • HSE "You Never Know" (2022) commercial still© HSEHSE “You Never Know” 2022Dir. Stevie Russell · Film Core
  • Horse Racing Ireland "A Proper Day Out" (2022) commercial still© Horse Racing IrelandHorse Racing Ireland “A Proper Day Out” 2022Dir. Stevie Russell · Folk VML
  • Progressive "The Progressive Building Society" (2020) commercial still© ProgressiveProgressive “The Progressive Building Society” 2020Dir. Stevie Russell · Ardmore

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning retail commercials

Questions

Who directed the Lidl “Level The Playing Field” commercial?

Stevie Russell directed it, for the agency BBDO.

Which agency made Lidl “Level The Playing Field”?

BBDO created it for Lidl (2021).

What awards did Lidl “Level The Playing Field” win?

2 awards, including Clio Sports 2021 Bronze — Film / 31 seconds to 60 seconds and Kinsale Sharks 2021 Silver Film (Irish) - Best Sport Event Themed Commercial.

What is the tagline of Lidl “Level The Playing Field”?

“Lidl. Proud supporters of Ladies Gaelic Football.”

Sources for the credits and awards

web.archive.orgweb.archive.orgclios.com

Lidl “Level The Playing Field” (2021) Commercial by Stevie Russell: Credits, Awards & Stills