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Levi's “Just Don't Bore Them” 2015

Levi's “Just Don't Bore Them” (2015) is a Levi's commercial directed by Fredrik Bond for FCB, produced by MJZ. It won 3 awards, including AICP 2015 Honoree Best of Los Angeles and AICP Post 2015 Winner Best of Region.

This ad for Levi's jeans showcases people living their lives to the fullest while wearing Levi's, emphasizing durability and style through various activities and interactions.

Video: Levis Rough Play on YouTube

Shot by shot

  1. A person in dark pants and a dark shirt is seen from the waist down, moving their hips in a dance-like motion in an interior setting.© Levi's0:00
  2. A person's hands are seen buttoning up a pair of dark blue jeans and putting on a brown leather belt in a bedroom.© Levi's0:01
  3. A wide shot shows a large group of musicians and crew members in a spacious, industrial-style recording studio, with various instruments and equipment scattered around.© Levi's0:03
  4. A man in a dark jacket talks on a phone while walking on a city sidewalk, then gets splashed by water from a passing bus.© Levi's0:05
  5. A young woman with short dark hair, wearing a grey sweatshirt, sits and looks to her left in an interior setting.© Levi's0:07
  6. A wide shot shows a band performing in a large, industrial-style recording studio with many people working and observing.© Levi's0:09
  7. A smiling older man in a denim jacket adjusts his shirt in a modern living room, with "ROCK THEM" text on screen.© Levi's0:13
  8. A man and woman kiss in a kitchen while a child watches, then the man buttons his jeans as text appears on screen.© Levi's0:16
  9. A shirtless man in pants spray paints a car in a garage, with the words "WORK THEM" projected onto the car.© Levi's0:19
  10. A young male skateboarder in a helmet jumps over a rail, while other young people watch in an industrial-looking building.© Levi's0:21
  11. A young male in a white tank top dances awkwardly on a sidewalk at night, while three women walk past him in the background.© Levi's0:22
  12. A group of young people are dancing and hanging out on a city sidewalk at night, with a building and streetlights in the background.© Levi's0:25

Stills © Levi's. Made by FCB, MJZ and Fredrik Bond.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase Levi's jeans as a canvas for life's adventures, encouraging authenticity.

Tagline: “JUST DON'T BORE THEM”

montage of activitiesproduct as lifestylediverse casttext overlaysenergetic soundtrackintergenerational appeal

The cut

Length
30 s
Shots
29
Average shot
1.0 s

What creatives use Levi's “Just Don't Bore Them” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Levi's “Just Don't Bore Them”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in dark pants and a dark shirt is seen from the waist down, moving their hips in a dance-like motion in an interior setting.© Levi'sA person's hands are seen buttoning up a pair of dark blue jeans and putting on a brown leather belt in a bedroom.© Levi'sA wide shot shows a large group of musicians and crew members in a spacious, industrial-style recording studio, with various instruments and equipment scattered around.© Levi'sA man in a dark jacket talks on a phone while walking on a city sidewalk, then gets splashed by water from a passing bus.© Levi's
    Frames from Levi's “Just Don't Bore Them”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Levi's “Just Don't Bore Them” in order, with its length, framing and what happens in it.

    A person in dark pants and a dark shirt is seen from the waist down, moving their hips in a dance-like motion in an interior setting.© Levi'sA person's hands are seen buttoning up a pair of dark blue jeans and putting on a brown leather belt in a bedroom.© Levi'sA wide shot shows a large group of musicians and crew members in a spacious, industrial-style recording studio, with various instruments and equipment scattered around.© Levi'sA man in a dark jacket talks on a phone while walking on a city sidewalk, then gets splashed by water from a passing bus.© Levi'sA young woman with short dark hair, wearing a grey sweatshirt, sits and looks to her left in an interior setting.© Levi'sA wide shot shows a band performing in a large, industrial-style recording studio with many people working and observing.© Levi's
    Length: 30 s · Shots: 29 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a montage of activities

    Before you present an idea, you need to know who has done it, and how.

    Levi's “Just Don't Bore Them” is built on a montage of activities. Search the library by idea to see every spot that uses it.

    adidas “Beyond the Surface”© adidasCoca-Cola “I Love You Hater”© Coca-ColaNike “Bo Knows”© NikeHORNBACH “1sqm”© HORNBACH
    adidas · Coca-Cola · Nike · HORNBACH

More commercials by Fredrik Bond

  • Mastercard "Spotlight" (2023) commercial still© MastercardMastercard “Spotlight” 2023Dir. Fredrik Bond · McCannshots Awards Gold 2023
  • BT Sport "Take Them All On" (2018) commercial still© BT SportBT Sport “Take Them All On” 2018Dir. Fredrik Bond · AMV BBDOKinsale Sharks Gold 2018
  • Apple "Dive" (2016) commercial still© AppleApple “Dive” 2016Dir. Fredrik Bond · AppleCiclope Gold 2017
  • LG "World of Play" (2016) commercial still© LGLG “World of Play” 2016Dir. Fredrik Bond · Energy BBDOLondon International Awards Gold 2016
  • H&M "Becoming Beckham" (2016) commercial still© H&MH&M “Becoming Beckham” 2016Dir. Fredrik Bond · adam&eve\TBWABritish Arrows Gold 2016
  • MoneySupermarket "Epic Strut" (2015) commercial still© MoneySupermarketMoneySupermarket “Epic Strut” 2015Dir. Fredrik Bond · MotherCreative Circle Gold 2015

More from FCB

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Levi's “Just Don't Bore Them” commercial?

Fredrik Bond directed it, produced by MJZ, for the agency FCB.

Which agency made Levi's “Just Don't Bore Them”?

FCB created it for Levi's (2015).

What awards did Levi's “Just Don't Bore Them” win?

3 awards, including AICP 2015 Honoree Best of Los Angeles, AICP Post 2015 Winner Best of Region and AICP Post 2015 Winner Fashion / Beauty.

What is the tagline of Levi's “Just Don't Bore Them”?

“JUST DON'T BORE THEM”

Sources for the credits and awards

aicpawards.com