framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Laithwaites “We Stop at Nothing” 2024

Laithwaites “We Stop at Nothing” (2024) is a Laithwaites commercial for adam&eve\TBWA. It won 2 awards, including IPA Effectiveness 2024 Gold.

A dedicated Laithwaites employee travels the world, enduring extreme conditions and remote locations, to personally source and deliver exceptional wines, emphasizing the brand's commitment to quality and customer satisfaction.

Video: Laithwaites on YouTube

Shot by shot

  1. A wide aerial shot shows a person in a red dress walking through rows of grapevines in a sunny vineyard, with mountains in the background.© Laithwaites0:00
  2. A man in a hat and scarf carries a box of grapes through a vineyard at dusk, with a building in the background.© Laithwaites0:09
  3. A lone figure, dressed in dark clothing and holding a red umbrella, stands in the middle of a vast, sun-drenched desert with rolling sand dunes under a clear sky.© Laithwaites0:17
  4. A man in a red beanie and scarf stands on a snowy mountain peak, looking out over clouds and distant mountains.© Laithwaites0:22
  5. A man in a beige suit stands in a supermarket wine aisle, holding a box of Laithwaites wine, looking up at the "WINE" sign.© Laithwaites0:32
  6. A small, square, brown sign with "LAITHWAITES" written on it is lowered down a rocky cliff face on a foggy day.© Laithwaites0:36
  7. A man in a beige trench coat uses a corkscrew to open a bottle of red wine, with a stone building in the background.© Laithwaites0:41
  8. A man's hands remove the cork from a bottle of champagne outdoors on a sunny day.© Laithwaites0:43
  9. A person in a blue shirt pours sparkling wine from a bottle into a glass, creating bubbles against a bright blue sky.© Laithwaites0:44
  10. A male sommelier in a white shirt swirls red wine in a glass, inspecting it in a dimly lit wine cellar with large wooden barrels.© Laithwaites0:45
  11. A diverse group of five friends, dressed in casual attire, ride in the back of a pickup truck through a sunny vineyard, holding a "Laithwaites" sign.© Laithwaites0:48
  12. A man in a suit carries a Laithwaites box, blowing on it to remove dust, as he walks towards a house on a sunny day.© Laithwaites0:52

Stills © Laithwaites. Made by adam&eve\TBWA.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing extreme lengths to source and deliver great wine.

Tagline: “We stop at nothing to bring you great wine.”

hero's journeyextreme traveldedication to craftproduct as rewardjourney montage

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Laithwaites “We Stop at Nothing” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Laithwaites “We Stop at Nothing”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide aerial shot shows a person in a red dress walking through rows of grapevines in a sunny vineyard, with mountains in the background.© LaithwaitesA man in a hat and scarf carries a box of grapes through a vineyard at dusk, with a building in the background.© LaithwaitesA lone figure, dressed in dark clothing and holding a red umbrella, stands in the middle of a vast, sun-drenched desert with rolling sand dunes under a clear sky.© LaithwaitesA man in a red beanie and scarf stands on a snowy mountain peak, looking out over clouds and distant mountains.© Laithwaites
    Frames from Laithwaites “We Stop at Nothing”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Laithwaites “We Stop at Nothing” in order, with its length, framing and what happens in it.

    A wide aerial shot shows a person in a red dress walking through rows of grapevines in a sunny vineyard, with mountains in the background.© LaithwaitesA man in a hat and scarf carries a box of grapes through a vineyard at dusk, with a building in the background.© LaithwaitesA lone figure, dressed in dark clothing and holding a red umbrella, stands in the middle of a vast, sun-drenched desert with rolling sand dunes under a clear sky.© LaithwaitesA man in a red beanie and scarf stands on a snowy mountain peak, looking out over clouds and distant mountains.© LaithwaitesA man in a beige suit stands in a supermarket wine aisle, holding a box of Laithwaites wine, looking up at the "WINE" sign.© LaithwaitesA small, square, brown sign with "LAITHWAITES" written on it is lowered down a rocky cliff face on a foggy day.© Laithwaites
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Laithwaites “We Stop at Nothing” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More from adam&eve\TBWA

Award-winning retail commercials

Questions

Which agency made Laithwaites “We Stop at Nothing”?

adam&eve\TBWA created it for Laithwaites (2024).

What awards did Laithwaites “We Stop at Nothing” win?

2 awards, including IPA Effectiveness 2024 Gold and IPA Effectiveness 2024 Best Small Budget.

What is the tagline of Laithwaites “We Stop at Nothing”?

“We stop at nothing to bring you great wine.”

Sources for the credits and awards

ipaeffectivenessawards2024.awardsengine.comipa.co.uk