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Jordan “AJ11 'Gratitude” 2024

Jordan “AJ11 'Gratitude” (2024) is a Jordan commercial directed by Jack Bool. It won one award: ADC 2024 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Use of Music / Sound.

A tribute to the bike life community in Los Angeles, showcasing their passion, skill, and the deep bonds formed through their shared love for dirt bikes and ATVs.

Video: Nikolay Antonov on Vimeo

Shot by shot

  1. A young Black man with braided hair and gold chains looks down, then up at the camera, with a young Black girl beside him.© Jordan0:02
  2. A person wearing black shorts with a red Jordan logo and a skeleton-hand glove sits on a white motorcycle outdoors.© Jordan0:09
  3. A young man with braided hair and blue reflective sunglasses wears a brown hoodie and gold chains, looking at the camera in an outdoor parking lot.© Jordan0:12
  4. A person in cargo pants and Jordan sneakers stands next to a motorcycle doing a burnout, with smoke billowing from the rear tire on an asphalt surface.© Jordan0:15
  5. A diverse group of young adults, including a woman in sunglasses and a man with long hair, stand outdoors in an urban setting.© Jordan0:19
  6. A person in a helmet and sunglasses rides a dirt bike on one wheel, performing a wheelie in an urban industrial area during the day.© Jordan0:22
  7. A diverse group of people, including adults and children, gather around dirt bikes and ATVs in a sunlit outdoor parking lot.© Jordan0:29
  8. A young boy in a helmet and tank top rides a red BMX bike down a sunlit street, then sits next to it as a dirt bike speeds past.© Jordan0:50
  9. Three young men ride motorcycles on a bridge at dusk, performing wheelies and stunts, with city lights in the background.© Jordan1:31
  10. A woman in a black helmet and jacket rides a yellow ATV down a city street at dusk, holding a black flag with a white logo.© Jordan1:38
  11. A person wearing a black helmet and a red patterned sweater rides a motorcycle at night, with city lights in the background.© Jordan1:42
  12. Two people wearing helmets ride an ATV at night on a bridge, with city lights in the background.© Jordan1:51

Stills © Jordan. Made by Jack Bool.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the bike life community's passion and skill, highlighting their unity and freedom.

Tagline: “Beyond”

urban youth culturebike stuntscommunity bondingpassion for sportfreedom of expressionnight riding

The cut

Length
122 s
Shots
39
Average shot
3.1 s

What creatives use Jordan “AJ11 'Gratitude” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Jordan “AJ11 'Gratitude”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Black man with braided hair and gold chains looks down, then up at the camera, with a young Black girl beside him.© JordanA young man with braided hair and blue reflective sunglasses wears a brown hoodie and gold chains, looking at the camera in an outdoor parking lot.© JordanA person in cargo pants and Jordan sneakers stands next to a motorcycle doing a burnout, with smoke billowing from the rear tire on an asphalt surface.© JordanA diverse group of young adults, including a woman in sunglasses and a man with long hair, stand outdoors in an urban setting.© Jordan
    Frames from Jordan “AJ11 'Gratitude”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Jordan “AJ11 'Gratitude” in order, with its length, framing and what happens in it.

    A young Black man with braided hair and gold chains looks down, then up at the camera, with a young Black girl beside him.© JordanA young man with braided hair and blue reflective sunglasses wears a brown hoodie and gold chains, looking at the camera in an outdoor parking lot.© JordanA person in cargo pants and Jordan sneakers stands next to a motorcycle doing a burnout, with smoke billowing from the rear tire on an asphalt surface.© JordanA diverse group of young adults, including a woman in sunglasses and a man with long hair, stand outdoors in an urban setting.© JordanA person in a helmet and sunglasses rides a dirt bike on one wheel, performing a wheelie in an urban industrial area during the day.© JordanA diverse group of people, including adults and children, gather around dirt bikes and ATVs in a sunlit outdoor parking lot.© Jordan
    Length: 122 s · Shots: 39 · Average shot: 3.1 s

  3. 03Ad ideas: every spot built on a urban youth culture

    Before you present an idea, you need to know who has done it, and how.

    Jordan “AJ11 'Gratitude” is built on a urban youth culture. Search the library by idea to see every spot that uses it.

    Apple “Work is Worth it”© AppleFacebook “Once Upon a Time Everywhere”© FacebookBBC “Street Music”© BBCJD Sports “Forever Forward”© JD Sports
    Apple · Facebook · BBC · JD Sports

Award-winning sport commercials

Questions

Who directed the Jordan “AJ11 'Gratitude” commercial?

Jack Bool directed it.

What awards did Jordan “AJ11 'Gratitude” win?

1 awards, including ADC 2024 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Use of Music / Sound.

What is the tagline of Jordan “AJ11 'Gratitude”?

“Beyond”

Sources for the credits and awards

oneclub.org