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Johnnie Walker “Invisible man” 2007

Johnnie Walker “Invisible man” (2007) is a Johnnie Walker commercial directed by Spencer Susser for Leo Burnett, produced by Curious Film. It won 2 awards, including LIA 2007 Silver — TV/Cinema / Direction - Visual.

An invisible man, dressed in a suit and tie, exits a vintage car and walks through a city at night, encountering other invisible people.

Video: Spencer Susser on Vimeo

Shot by shot

  1. A bottle of Johnnie Walker Red Label and a glass of whiskey with ice sit on a wooden tray in the back of a vintage car at night.© Johnnie Walker0:00
  2. A blurry shot of a person's arm reaching out, with other blurry figures in the background of a brightly lit interior.© Johnnie Walker0:04
  3. An invisible man in a suit and tie exits a vintage car on a busy city street at night, with neon lights reflecting on the wet pavement.© Johnnie Walker0:06
  4. An invisible man in a pink shirt and green pants walks on a wet city street at night, passing by an internet cafe and other storefronts.© Johnnie Walker0:14
  5. An invisible man in a shiny jacket and pink shirt walks past an internet cafe and a red car on a city street at night.© Johnnie Walker0:16
  6. Two sets of clothes, appearing to be worn by invisible people, sit on the ground next to a boombox on a city street at night.© Johnnie Walker0:19
  7. An invisible woman, wearing a blonde wig, beige top, and red purse, walks down a city street at night.© Johnnie Walker0:23
  8. An invisible person in a studded leather jacket walks past motorcycles on a city street at night, with red high heels on the ground.© Johnnie Walker0:29
  9. An invisible man wearing a rasta hat and jacket sits on a stool, playing an acoustic guitar on a city street at night.© Johnnie Walker0:40
  10. Two sets of clothes, seemingly worn by invisible people, walk down a narrow, dark city alley past closed storefronts.© Johnnie Walker0:44
  11. Three invisible people, two women in dresses and a man in a t-shirt, stand in a lavish room with red curtains and patterned wallpaper, holding drinks.© Johnnie Walker0:53
  12. An invisible man, dressed in a red tailcoat, white breeches, black boots, and a top hat, walks with a cane across a red carpet in a luxurious room.© Johnnie Walker0:54

Stills © Johnnie Walker. Made by Leo Burnett, Curious Film and Spencer Susser.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Invisible people represent individuality and the idea of not being judged by appearance.

Tagline: “KEEP WALKING”

invisible charactersurban night lifefashion as identitymusical montagecelebration of individuality

The cut

Length
61 s
Shots
20
Average shot
3.0 s

What creatives use Johnnie Walker “Invisible man” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Johnnie Walker “Invisible man”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bottle of Johnnie Walker Red Label and a glass of whiskey with ice sit on a wooden tray in the back of a vintage car at night.© Johnnie WalkerA blurry shot of a person's arm reaching out, with other blurry figures in the background of a brightly lit interior.© Johnnie WalkerAn invisible man in a suit and tie exits a vintage car on a busy city street at night, with neon lights reflecting on the wet pavement.© Johnnie WalkerAn invisible man in a pink shirt and green pants walks on a wet city street at night, passing by an internet cafe and other storefronts.© Johnnie Walker
    Frames from Johnnie Walker “Invisible man”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Johnnie Walker “Invisible man” in order, with its length, framing and what happens in it.

    A bottle of Johnnie Walker Red Label and a glass of whiskey with ice sit on a wooden tray in the back of a vintage car at night.© Johnnie WalkerA blurry shot of a person's arm reaching out, with other blurry figures in the background of a brightly lit interior.© Johnnie WalkerAn invisible man in a suit and tie exits a vintage car on a busy city street at night, with neon lights reflecting on the wet pavement.© Johnnie WalkerAn invisible man in a pink shirt and green pants walks on a wet city street at night, passing by an internet cafe and other storefronts.© Johnnie WalkerAn invisible man in a shiny jacket and pink shirt walks past an internet cafe and a red car on a city street at night.© Johnnie WalkerTwo sets of clothes, appearing to be worn by invisible people, sit on the ground next to a boombox on a city street at night.© Johnnie Walker
    Length: 61 s · Shots: 20 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a urban night life

    Before you present an idea, you need to know who has done it, and how.

    Johnnie Walker “Invisible man” is built on a urban night life. Search the library by idea to see every spot that uses it.

    Heineken “Wok”© HeinekenChicken Licken “Claw”© Chicken LickenToyota “Filled With Life”© ToyotaVolkswagen “VW ID. Buzz - Open Doors”© Volkswagen
    Heineken · Chicken Licken · Toyota · Volkswagen

More commercials by Spencer Susser

  • Webjet "Go Somewhere TVCs" (2025) commercial still© WebjetWebjet “Go Somewhere TVCs” 2025Dir. Spencer Susser · THE HALLWAY

More from Leo Burnett

Award-winning spirits commercials

Questions

Who directed the Johnnie Walker “Invisible man” commercial?

Spencer Susser directed it, produced by Curious Film, for the agency Leo Burnett.

Which agency made Johnnie Walker “Invisible man”?

Leo Burnett created it for Johnnie Walker (2007).

What awards did Johnnie Walker “Invisible man” win?

2 awards, including LIA 2007 Silver — TV/Cinema / Direction - Visual and LIA 2007 Silver — TV/Cinema / Editing.

What is the tagline of Johnnie Walker “Invisible man”?

“KEEP WALKING”

Sources for the credits and awards

web.archive.org