framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

HP “AI Companion” 2025

HP “AI Companion” (2025) is a HP commercial directed by Mackenzie Sheppard for Accenture Song, produced by ProdCo. It won one award: Creative Circle 2025 Silver Visual Effects - Commercial Film : SINGLE.

A writer uses HP's AI Companion to bring her Western script to life, with tiny animated cowboys appearing on her fingernails as she types, transforming her work experience.

Video: HP on YouTube

Shot by shot

  1. A woman's hand with teal nail polish rests on a dark laptop with the HP logo, on a wooden table.© HP0:00
  2. A young Asian woman in a white shirt opens a black HP laptop on a wooden desk in a busy office during the day.© HP0:01
  3. A young woman with dark hair and a white shirt looks down thoughtfully, touching her chin with a finger, in an interior setting.© HP0:03
  4. A computer mouse cursor drags a folder icon labeled "Art of Western Duels" across a dark blue desktop with other icons.© HP0:04
  5. A laptop screen displays a chat interface with text, then the words "FATE" and "HEROISM" appear sequentially over the screen, in an office setting.© HP0:07
  6. The word "REDEMPTION" in blue text is superimposed over a laptop on a desk in an office setting.© HP0:08
  7. A person's hands type on a laptop keyboard, with a script visible on the screen, in an office setting.© HP0:10
  8. A tiny cowboy on a horse figurine emerges from a woman's orange painted fingernail, covered in orange liquid.© HP0:18
  9. A tiny orange cowboy figurine on a horse jumps from a woman's fingernail onto a laptop keyboard, then another cowboy appears.© HP0:20
  10. Two fingers with painted nails have tiny red figures on them, one figure pulls a string from the other, on a dark keyboard.© HP0:22
  11. A woman's hands with colorful nail polish type on a laptop keyboard in a dimly lit room.© HP0:23
  12. A young Asian woman in a white shirt works on a laptop at a desk in a busy office, with text overlayed on the screen.© HP0:25

Stills © HP. Made by Accenture Song, ProdCo and Mackenzie Sheppard.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

AI Companion brings creative ideas to life, literally, on a writer's fingernails.

Tagline: “With the right tools, work doesn't have to feel like work.”

magical realismpersonification of ideasminiature worldcreative inspirationtech as muse

The cut

Length
30 s
Shots
20
Average shot
1.5 s
Format
mixed

What creatives use HP “AI Companion” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of HP “AI Companion”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young Asian woman in a white shirt opens a black HP laptop on a wooden desk in a busy office during the day.© HPA young woman with dark hair and a white shirt looks down thoughtfully, touching her chin with a finger, in an interior setting.© HPA computer mouse cursor drags a folder icon labeled "Art of Western Duels" across a dark blue desktop with other icons.© HPA laptop screen displays a chat interface with text, then the words "FATE" and "HEROISM" appear sequentially over the screen, in an office setting.© HP
    Frames from HP “AI Companion”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of HP “AI Companion” in order, with its length, framing and what happens in it.

    A young Asian woman in a white shirt opens a black HP laptop on a wooden desk in a busy office during the day.© HPA young woman with dark hair and a white shirt looks down thoughtfully, touching her chin with a finger, in an interior setting.© HPA computer mouse cursor drags a folder icon labeled "Art of Western Duels" across a dark blue desktop with other icons.© HPA laptop screen displays a chat interface with text, then the words "FATE" and "HEROISM" appear sequentially over the screen, in an office setting.© HPThe word "REDEMPTION" in blue text is superimposed over a laptop on a desk in an office setting.© HPA person's hands type on a laptop keyboard, with a script visible on the screen, in an office setting.© HP
    Length: 30 s · Shots: 20 · Average shot: 1.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    HP “AI Companion” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Mackenzie Sheppard

  • Apple "Work is Worth it" (2024) commercial still© AppleApple “Work is Worth it” 2024Dir. Mackenzie Sheppard · TBWA\Media Arts Labshots Awards Gold 2024
  • The New York Times "Gravity" (2023) commercial still© The New York TimesThe New York Times “Gravity” 2023Dir. Mackenzie Sheppard · Droga5Ciclope Silver 2023
  • HP "Tap" (2025) commercial still© HPHP “Tap” 2025Dir. Mackenzie Sheppard · Accenture SongADC Awards Bronze 2025
  • New York Times "Sneakers" (2023) commercial still© New York TimesNew York Times “Sneakers” 2023Dir. Mackenzie Sheppard · Droga5Ciclope Bronze 2023
  • Guinness "Liberty Fields - The Pioneers of Women’s Rugby" (2019) commercial still© GuinnessGuinness “Liberty Fields - The Pioneers of Women’s Rugby” 2019Dir. Mackenzie SheppardKinsale Sharks Bronze 2019
  • Windows Microsoft "Microsoft Windows - Doppelmode" (2026) commercial still© Windows MicrosoftWindows Microsoft “Microsoft Windows - Doppelmode” 2026Dir. Mackenzie Sheppard · Droga5

More from Accenture Song

Award-winning tech commercials

Questions

Who directed the HP “AI Companion” commercial?

Mackenzie Sheppard directed it, produced by ProdCo, for the agency Accenture Song.

Which agency made HP “AI Companion”?

Accenture Song created it for HP (2025).

What awards did HP “AI Companion” win?

1 awards, including Creative Circle 2025 Silver Visual Effects - Commercial Film : SINGLE.

What is the tagline of HP “AI Companion”?

“With the right tools, work doesn't have to feel like work.”

Sources for the credits and awards

creativecircle.co.uk