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General Motors “See You On The Road” 2026

General Motors “See You On The Road” (2026) is a General Motors commercial directed by Jovan Todorović for Accenture Song, produced by Smuggler. It won 5 awards, including Clio 2026 Silver — Film Craft / Music-Adapted, ADC 2026 Silver Cube Advertising — Craft in Video / Sound Design - Single and Creative Circle 2026 Gold Film Craft - Use of Adapted Music (single).

This ad showcases the meticulous design, engineering, and manufacturing processes behind General Motors' diverse range of vehicles, from concept to road.

Video: Jovan Todorovic on Vimeo

Shot by shot

  1. A person's hand, silhouetted, holds a pen and begins to write on a surface in an interior setting.© General Motors0:00
  2. A person's hand draws car designs on a digital tablet with a stylus, in a dimly lit room.© General Motors0:05
  3. An overhead shot shows a robotic arm spraying a fine mist onto a large, circular surface covered in brown, granular material, creating a smooth texture.© General Motors0:12
  4. A man with dreadlocks in a brown t-shirt carefully smooths a clay-like substance onto the roof of a car in a modern workshop.© General Motors0:17
  5. A person's hands guide material through a sewing machine, working on a craft project in a dimly lit workshop.© General Motors0:22
  6. A robotic arm welds the metal frame of a car, creating a shower of sparks in a dimly lit factory.© General Motors0:38
  7. A robotic arm sprays red paint onto the front chassis of a car in a dimly lit factory setting, showcasing the manufacturing process.© General Motors0:48
  8. A white car's door is open, revealing the interior and some wires, in a dark, industrial setting.© General Motors1:01
  9. A man in silhouette watches multiple computer screens displaying car designs and data in a dark control room.© General Motors1:12
  10. A middle-aged person with short dark hair is seen from a low angle, looking over a steering wheel, holding a small blue object.© General Motors1:31
  11. A close-up shot of a dark blue car's hood, featuring a prominent silver emblem with three distinct shapes, in a dimly lit setting.© General Motors1:43
  12. A yellow sports car speeds around a race track at dusk, with mountains and a cloudy sky in the background.© General Motors1:46

Stills © General Motors. Made by Accenture Song, Smuggler and Jovan Todorović.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Behind every GM vehicle is a team of passionate people and cutting-edge technology.

Tagline: “See You On The Road.”

from concept to realitybehind the sceneshuman touch meets automationjourney of creationshowcasing craftsmanshiptechnological prowess

The cut

Length
112 s
Shots
87
Average shot
1.3 s

What creatives use General Motors “See You On The Road” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of General Motors “See You On The Road”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's hand, silhouetted, holds a pen and begins to write on a surface in an interior setting.© General MotorsA person's hand draws car designs on a digital tablet with a stylus, in a dimly lit room.© General MotorsAn overhead shot shows a robotic arm spraying a fine mist onto a large, circular surface covered in brown, granular material, creating a smooth texture.© General MotorsA man with dreadlocks in a brown t-shirt carefully smooths a clay-like substance onto the roof of a car in a modern workshop.© General Motors
    Frames from General Motors “See You On The Road”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of General Motors “See You On The Road” in order, with its length, framing and what happens in it.

    A person's hand, silhouetted, holds a pen and begins to write on a surface in an interior setting.© General MotorsA person's hand draws car designs on a digital tablet with a stylus, in a dimly lit room.© General MotorsAn overhead shot shows a robotic arm spraying a fine mist onto a large, circular surface covered in brown, granular material, creating a smooth texture.© General MotorsA man with dreadlocks in a brown t-shirt carefully smooths a clay-like substance onto the roof of a car in a modern workshop.© General MotorsA person's hands guide material through a sewing machine, working on a craft project in a dimly lit workshop.© General MotorsA robotic arm welds the metal frame of a car, creating a shower of sparks in a dimly lit factory.© General Motors
    Length: 112 s · Shots: 87 · Average shot: 1.3 s

  3. 03Ad ideas: every spot built on a behind the scenes

    Before you present an idea, you need to know who has done it, and how.

    General Motors “See You On The Road” is built on a behind the scenes. Search the library by idea to see every spot that uses it.

    Dove “Evolution”© DoveTravel Switzerland “THYLACINE - Swiss Sounds”© Travel SwitzerlandXbox Game Pass “The Caretaker”© Xbox Game PassYorkshire Tea “Where Everything's Done Proper”© Yorkshire Tea
    Dove · Travel Switzerland · Xbox Game Pass · Yorkshire Tea

More commercials by Jovan Todorović

  • JennAir "Bound By Nothing" (2019) commercial still© JennAirJennAir “Bound By Nothing” 2019Dir. Jovan Todorović · DigitasEffie Awards Gold 2019
  • Genesis "Status Go" (2026) commercial still© GenesisGenesis “Status Go” 2026Dir. Jovan Todorović
  • NFL "Beyond the Goalpost" (2025) commercial still© NFLNFL “Beyond the Goalpost” 2025Dir. Jovan Todorović · Accenture Song
  • Accenture "Beyond The Goalposts" (2025) commercial still© AccentureAccenture “Beyond The Goalposts” 2025Dir. Jovan Todorović · Droga5
  • The Department of Culture and Tourism Abu Dhabi "Find Your Pace" (2024) commercial still© The Department of Culture and Tourism Abu DhabiThe Department of Culture and Tourism Abu Dhabi “Find Your Pace” 2024Dir. Jovan Todorović · Prophet UK
  • Beat Machine "BBDO - Beat Machine" (2020) commercial still© Beat MachineBeat Machine “BBDO - Beat Machine” 2020Dir. Jovan Todorović · BBDO

More from Accenture Song

  • OpenAI "The Intelligence Age" (2025) commercial still© OpenAIOpenAI “The Intelligence Age” 2025Dir. Jonas Hegi · Accenture SongAICP Awards Winner 2025
  • HP "AI Companion" (2025) commercial still© HPHP “AI Companion” 2025Dir. Mackenzie Sheppard · Accenture SongCreative Circle Silver 2025
  • WWF "We Are The Panda" (2024) commercial still© WWFWWF “We Are The Panda” 2024Dir. Wolfberg · Accenture SongClio Awards Bronze 2024
  • Jaguar "Origins" (2026) commercial still© JaguarJaguar “Origins” 2026Dir. Pawel Jermak · Accenture Song
  • Norlys "The Unanswered Children" (2026) commercial still© NorlysNorlys “The Unanswered Children” 2026Dir. Per-Hampus Stålhandske · Accenture Song
  • Range Rover "Sport In Velocity Blue x Theo James" (2025) commercial still© Range RoverRange Rover “Sport In Velocity Blue x Theo James” 2025Dir. Boo George · Accenture Song

Award-winning auto commercials

Questions

Who directed the General Motors “See You On The Road” commercial?

Jovan Todorović directed it, produced by Smuggler, for the agency Accenture Song.

Which agency made General Motors “See You On The Road”?

Accenture Song created it for General Motors (2026).

What awards did General Motors “See You On The Road” win?

5 awards, including Clio 2026 Silver — Film Craft / Music-Adapted, ADC 2026 Silver Cube Advertising — Craft in Video / Sound Design - Single, Creative Circle 2026 Gold Film Craft - Use of Adapted Music (single) and ADC 2026 Bronze Cube Motion / Film Craft — Craft in Motion / Film / Use of Music / Sound.

What is the tagline of General Motors “See You On The Road”?

“See You On The Road.”

Sources for the credits and awards

aicpawards.comoneclub.orgoneclub.orgcreativecircle.co.ukclios.comdandad.org