framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

HomeAway “HomeAway From It All” 2017

HomeAway “HomeAway From It All” (2017) is a HomeAway commercial directed by Tom Kuntz for Saatchi & Saatchi, produced by MJZ. It won 2 awards, including British Arrows 2017 Craft Gold — Writing.

A humorous ad that contrasts the stresses of daily life with the serene escape offered by HomeAway vacation rentals, featuring a catchy jingle and playful visuals.

Video: HomeAway ホームアウェイ on YouTube

Shot by shot

  1. A modern glass house with a patio overlooks the ocean at sunset, with people relaxing on the lawn and patio.© HomeAway0:00
  2. A high-angle shot captures a blurred crowd of people ascending multiple escalators in a busy, modern interior space, conveying a sense of constant movement.© HomeAway0:05
  3. A man looks at a framed family photo on his office desk, with a lamp and a globe nearby, in a dimly lit office.© HomeAway0:17
  4. A wide shot shows a modern house with a large pool, where people relax and play on a sunny day.© HomeAway0:23
  5. An underwater drone with bubbles above it swims through clear blue water with dark seaweed in the background.© HomeAway0:27
  6. An aerial view of a luxurious house with a swimming pool on a tropical island, surrounded by turquoise water, with a location pin appearing over the house.© HomeAway0:30
  7. A shirtless man with long hair and a beard smiles at the camera in a dimly lit room with a window in the background.© HomeAway0:33
  8. A clean, modern bathroom features a white toilet and bidet, with sunlight streaming through a window, creating shadows on the tiled wall.© HomeAway0:39
  9. A young boy and a little girl in swimsuits jump excitedly on a grassy cliff overlooking a bright blue ocean, with palm fronds in the foreground.© HomeAway0:50
  10. A person's hands are seen placing a fish-shaped dish on a white table, with blurred food and candles in the background, creating a cozy dinner scene.© HomeAway0:51
  11. A young couple, a man in sunglasses and a woman in a white dress, stand together in a modern, plant-filled interior, smiling and waving.© HomeAway0:52
  12. A man with a beard and swim trunks is sleeping on a white beanbag chair in a bright, modern living room.© HomeAway0:53

Stills © HomeAway. Made by Saatchi & Saatchi, MJZ and Tom Kuntz.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Escape the daily grind with HomeAway's whole home rentals, leaving stress behind.

Tagline: “Get HomeAway from it all.”

problem_solution_narrativejingle_as_narrationvisual_metaphor_for_stressfantasy_escapecontrast_editinghumorous_exaggeration

The cut

Length
63 s
Shots
43
Average shot
1.5 s

What creatives use HomeAway “HomeAway From It All” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of HomeAway “HomeAway From It All”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A modern glass house with a patio overlooks the ocean at sunset, with people relaxing on the lawn and patio.© HomeAwayA high-angle shot captures a blurred crowd of people ascending multiple escalators in a busy, modern interior space, conveying a sense of constant movement.© HomeAwayA man looks at a framed family photo on his office desk, with a lamp and a globe nearby, in a dimly lit office.© HomeAwayA wide shot shows a modern house with a large pool, where people relax and play on a sunny day.© HomeAway
    Frames from HomeAway “HomeAway From It All”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of HomeAway “HomeAway From It All” in order, with its length, framing and what happens in it.

    A modern glass house with a patio overlooks the ocean at sunset, with people relaxing on the lawn and patio.© HomeAwayA high-angle shot captures a blurred crowd of people ascending multiple escalators in a busy, modern interior space, conveying a sense of constant movement.© HomeAwayA man looks at a framed family photo on his office desk, with a lamp and a globe nearby, in a dimly lit office.© HomeAwayA wide shot shows a modern house with a large pool, where people relax and play on a sunny day.© HomeAwayAn underwater drone with bubbles above it swims through clear blue water with dark seaweed in the background.© HomeAwayAn aerial view of a luxurious house with a swimming pool on a tropical island, surrounded by turquoise water, with a location pin appearing over the house.© HomeAway
    Length: 63 s · Shots: 43 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a problem_solution_narrative

    Before you present an idea, you need to know who has done it, and how.

    HomeAway “HomeAway From It All” is built on a problem_solution_narrative. Search the library by idea to see every spot that uses it.

    Equinox “Equinox: The Pursuit”© EquinoxAT&T Corporation “We Want You Back”© AT&T CorporationAmazon “Business - Delivery”© AmazonANZ Aotearoa “ANZ Bank - Reno Loan Lounge”© ANZ Aotearoa
    Equinox · AT&T Corporation · Amazon · ANZ Aotearoa

More commercials by Tom Kuntz

More from Saatchi & Saatchi

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the HomeAway “HomeAway From It All” commercial?

Tom Kuntz directed it, produced by MJZ, for the agency Saatchi & Saatchi.

Which agency made HomeAway “HomeAway From It All”?

Saatchi & Saatchi created it for HomeAway (2017).

What awards did HomeAway “HomeAway From It All” win?

2 awards, including British Arrows 2017 Craft Gold — Writing and British Arrows 2017 Bronze — Transport & Tourism.

What is the tagline of HomeAway “HomeAway From It All”?

“Get HomeAway from it all.”

Sources for the credits and awards

britisharrows.com