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Hennessy “Welcome to the Hennessy Craftland” 2018

Hennessy “Welcome to the Hennessy Craftland” (2018) is a Hennessy commercial directed by Ugo Gattoni for DDB. It won one award: Epica 2018 Bronze Alcoholic Drinks.

An animated journey through the fantastical "Craftland" of Hennessy, showcasing the intricate and imaginative process behind the Master Blender's Selection No. 2.

Video: Hennessy on YouTube

Shot by shot

  1. A black and white animated illustration shows a portrait of Yann Fillioux, 7th generation Master Blender, surrounded by bottles and glasses in a fantastical setting.© Hennessy0:00
  2. A man in a suit walks down a staircase in a black and white animated world filled with bottles, glasses, and a bird.© Hennessy0:03
  3. A black and white animated shot shows a complex, fantastical landscape with various objects and structures, including bottles and plant-like forms, in a detailed, illustrative style.© Hennessy0:08
  4. A black and white animated drawing of a grand building with text "Selected by Hennessy Master Blender Yann Fillioux & hand drawn by Ugo Gattoni" at the bottom.© Hennessy0:11
  5. An animated black and white scene shows small figures bathing in tubs while liquid pours from large spigots, and wine glasses are filled in the foreground.© Hennessy0:17
  6. A black and white animated shot shows a man in a suit standing on a platform while another man rolls a barrel in a cellar.© Hennessy0:21
  7. An animated black and white drawing shows a complex, fantastical factory with pipes, stairs, and various machines, suggesting a whimsical production process.© Hennessy0:26
  8. A black and white animated scene shows a wooden barrel smoking, with a tentacle emerging from it, in a workshop.© Hennessy0:28
  9. A man in a suit stands on a box next to a wooden structure, while a large bird with long feathers emerges from the structure, all in a black and white animated style.© Hennessy0:33
  10. A black and white animated shot shows tiny people working on a giant Hennessy bottle, surrounded by a whimsical, detailed landscape of wooden structures and natural elements.© Hennessy0:38
  11. A black and white animated drawing shows a large cruise ship and a smaller sailboat floating in the sky among clouds, with a sun in the background.© Hennessy0:43
  12. A black and white animated scene shows various ships and a large hand floating in a cloudy sky with a bird flying.© Hennessy0:48

Stills © Hennessy. Made by DDB and Ugo Gattoni.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A surreal, hand-drawn animation illustrating the craftsmanship of Hennessy cognac.

Tagline: “THE HENNESSY CRAFT LAND by Ugo Gattoni”

fantastical journeypersonification of craftsurreal landscapeshidden detailsmaster craftsman

The cut

Length
60 s
Shots
23
Average shot
2.6 s
Format
animation 2d

What creatives use Hennessy “Welcome to the Hennessy Craftland” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hennessy “Welcome to the Hennessy Craftland”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white animated illustration shows a portrait of Yann Fillioux, 7th generation Master Blender, surrounded by bottles and glasses in a fantastical setting.© HennessyA man in a suit walks down a staircase in a black and white animated world filled with bottles, glasses, and a bird.© HennessyA black and white animated shot shows a complex, fantastical landscape with various objects and structures, including bottles and plant-like forms, in a detailed, illustrative style.© HennessyA black and white animated drawing of a grand building with text "Selected by Hennessy Master Blender Yann Fillioux & hand drawn by Ugo Gattoni" at the bottom.© Hennessy
    Frames from Hennessy “Welcome to the Hennessy Craftland”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hennessy “Welcome to the Hennessy Craftland” in order, with its length, framing and what happens in it.

    A black and white animated illustration shows a portrait of Yann Fillioux, 7th generation Master Blender, surrounded by bottles and glasses in a fantastical setting.© HennessyA man in a suit walks down a staircase in a black and white animated world filled with bottles, glasses, and a bird.© HennessyA black and white animated shot shows a complex, fantastical landscape with various objects and structures, including bottles and plant-like forms, in a detailed, illustrative style.© HennessyA black and white animated drawing of a grand building with text "Selected by Hennessy Master Blender Yann Fillioux & hand drawn by Ugo Gattoni" at the bottom.© HennessyAn animated black and white scene shows small figures bathing in tubs while liquid pours from large spigots, and wine glasses are filled in the foreground.© HennessyA black and white animated shot shows a man in a suit standing on a platform while another man rolls a barrel in a cellar.© Hennessy
    Length: 60 s · Shots: 23 · Average shot: 2.6 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a fantastical journey

    Before you present an idea, you need to know who has done it, and how.

    Hennessy “Welcome to the Hennessy Craftland” is built on a fantastical journey. Search the library by idea to see every spot that uses it.

    Kit Kat “Ultimate Break”© Kit KatJust Eat “Did Somebody Say”© Just EatHP “The Cookie Problem”© HPLas Vegas Convention and Visitors Authority “Welcome to Fabulous Las Vegas”© Las Vegas Convention and Visitors Authority
    Kit Kat · Just Eat · HP · Las Vegas Convention and Visitors Authority

More from DDB

Award-winning spirits commercials

Questions

Who directed the Hennessy “Welcome to the Hennessy Craftland” commercial?

Ugo Gattoni directed it, for the agency DDB.

Which agency made Hennessy “Welcome to the Hennessy Craftland”?

DDB created it for Hennessy (2018).

What awards did Hennessy “Welcome to the Hennessy Craftland” win?

1 awards, including Epica 2018 Bronze Alcoholic Drinks.

What is the tagline of Hennessy “Welcome to the Hennessy Craftland”?

“THE HENNESSY CRAFT LAND by Ugo Gattoni”

Sources for the credits and awards

winners.epica-awards.com