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Heineken “The Chorus” 2016

Heineken “The Chorus” (2016) is a Heineken commercial directed by Antoine Bardout-Jaquet for Publicis, produced by Partizan. It won 3 awards, including Epica 2016 Gold Alcoholic Drinks and Eurobest 2016 Bronze Film Craft A01: Direction.

People from all walks of life sing along to a power ballad, culminating in a massive concert experience, promoting Heineken as the beer for music events.

Video: HeinekenChile on YouTube

Shot by shot

  1. A group of business people in suits sit around a conference table in a high-rise office, looking at a window washer outside.© Heineken0:00
  2. A male barber with dreadlocks cuts the long hair of a male client with a beard, who looks away nervously in a barbershop.© Heineken0:01
  3. A man in a white robe walks out of a shower and into a luxurious spa changing room, with a frosted glass door on the left.© Heineken0:03
  4. A man in a white tank top and black shorts jumps rope in the middle of a dimly lit boxing gym, while other men train around him.© Heineken0:05
  5. A woman in glasses and a black cardigan sings passionately into her computer screen while wearing earbuds in a cubicle office.© Heineken0:07
  6. Three men in a taxi sing along to a song, with the man in the middle gesturing with his hand.© Heineken0:08
  7. A male police officer in a white helmet and sunglasses sits on a motorcycle at an intersection in a city during the day.© Heineken0:10
  8. An extreme wide shot shows a large crowd at a night concert, with two large Heineken signs hanging above the stage, illuminated by spotlights.© Heineken0:21
  9. A diverse crowd of people, including a woman with dark hair and a man with a mustache, sing along at a concert in a large stadium.© Heineken0:22
  10. A Heineken beer bottle stands on a reflective stage floor, with bright stage lights and musical instruments in the background, as text about events appears.© Heineken0:30

Stills © Heineken. Made by Publicis, Partizan and Antoine Bardout-Jaquet.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Everyday people find their inner rock star, uniting through music and Heineken.

Tagline: “Open Your World”

everyday people, extraordinary momentspower ballad sing-alongunlikely connectionsmusic as a unifying forcebuild-up to a grand reveal

The cut

Length
40 s
Shots
16
Average shot
2.5 s

What creatives use Heineken “The Chorus” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Heineken “The Chorus”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of business people in suits sit around a conference table in a high-rise office, looking at a window washer outside.© HeinekenA male barber with dreadlocks cuts the long hair of a male client with a beard, who looks away nervously in a barbershop.© HeinekenA man in a white robe walks out of a shower and into a luxurious spa changing room, with a frosted glass door on the left.© HeinekenA man in a white tank top and black shorts jumps rope in the middle of a dimly lit boxing gym, while other men train around him.© Heineken
    Frames from Heineken “The Chorus”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Heineken “The Chorus” in order, with its length, framing and what happens in it.

    A group of business people in suits sit around a conference table in a high-rise office, looking at a window washer outside.© HeinekenA male barber with dreadlocks cuts the long hair of a male client with a beard, who looks away nervously in a barbershop.© HeinekenA man in a white robe walks out of a shower and into a luxurious spa changing room, with a frosted glass door on the left.© HeinekenA man in a white tank top and black shorts jumps rope in the middle of a dimly lit boxing gym, while other men train around him.© HeinekenA woman in glasses and a black cardigan sings passionately into her computer screen while wearing earbuds in a cubicle office.© HeinekenThree men in a taxi sing along to a song, with the man in the middle gesturing with his hand.© Heineken
    Length: 40 s · Shots: 16 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a everyday people, extraordinary moments

    Before you present an idea, you need to know who has done it, and how.

    Heineken “The Chorus” is built on a everyday people, extraordinary moments. Search the library by idea to see every spot that uses it.

    Toblerone “Chocolate Like Nobody's Watching”© TobleroneEngland and Wales Cricket Board “England & Wales Cricket Board & International Cricket Council - Catch the Spirit”© England and Wales Cricket BoardVanMoof “Ride Like No Other”© VanMoofApple “Powerful”© Apple
    Toblerone · England and Wales Cricket Board · VanMoof · Apple

More from Publicis

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Heineken “The Chorus” commercial?

Antoine Bardout-Jaquet directed it, produced by Partizan, for the agency Publicis.

Which agency made Heineken “The Chorus”?

Publicis created it for Heineken (2016).

What awards did Heineken “The Chorus” win?

3 awards, including Epica 2016 Gold Alcoholic Drinks, Eurobest 2016 Bronze Film Craft A01: Direction and Eurobest 2016 Bronze Film Craft A08: Use of Licensed or Adapted Music.

What is the tagline of Heineken “The Chorus”?

“Open Your World”

Sources for the credits and awards

winners.epica-awards.comThe WorkThe WorkLBB