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Getty Images “85 Seconds” 2013

Getty Images “85 Seconds” (2013) is a Getty Images commercial directed by João Simi for AlmapBBDO, produced by Zola. It won 4 awards, including Cannes Lions 2013 Film Craft Gold and LIA 2013 Silver — TV/Cinema/Online Film / Corporate Image.

A split-screen montage showcases the vast and diverse collection of Getty Images, depicting life's moments from childhood to adulthood, across various cultures and experiences.

Video: AlmapBBDO on YouTube

Frames

  1. A split screen shows a montage of various clips, including a chick walking, a baby eating, children playing, people running, and couples embracing, all set to a melodic tune.© Getty Images0:00
  2. Getty Images “85 Seconds”, shot 2© Getty Images0:11
  3. Getty Images “85 Seconds”, shot 2© Getty Images0:22
  4. Getty Images “85 Seconds”, shot 2© Getty Images0:33
  5. Getty Images “85 Seconds”, shot 2© Getty Images0:44
  6. Getty Images “85 Seconds”, shot 2© Getty Images0:55
  7. Getty Images “85 Seconds”, shot 2© Getty Images1:06

Stills © Getty Images. Made by AlmapBBDO, Zola and João Simi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Split-screen montage of diverse life moments from Getty Images' vast collection.

Tagline: “unlimited stories.”

split screenmontagelife stagesdiversityemotional journeyvisual storytelling

The cut

Length
88 s
One take
88 s in a single shot
Format
mixed

What creatives use Getty Images “85 Seconds” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Getty Images “85 Seconds”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A split screen shows a montage of various clips, including a chick walking, a baby eating, children playing, people running, and couples embracing, all set to a melodic tune.© Getty ImagesGetty Images “85 Seconds”, 0:11© Getty ImagesGetty Images “85 Seconds”, 0:22© Getty ImagesGetty Images “85 Seconds”, 0:33© Getty Images
    Frames from Getty Images “85 Seconds”

  2. 02How a one-take commercial is built

    88 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A split screen shows a montage of various clips, including a chick walking, a baby eating, children playing, people running, and couples embracing, all set to a melodic tune.© Getty ImagesGetty Images “85 Seconds”, 0:11© Getty ImagesGetty Images “85 Seconds”, 0:22© Getty ImagesGetty Images “85 Seconds”, 0:33© Getty ImagesGetty Images “85 Seconds”, 0:44© Getty ImagesGetty Images “85 Seconds”, 0:55© Getty Images
    Length: 88 s · One take: 88 s in a single shot · Format: mixed

  3. 03Ad ideas: every spot built on a split screen

    Before you present an idea, you need to know who has done it, and how.

    Getty Images “85 Seconds” is built on a split screen. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeRepublic of Singapore Navy “Is It Crazy”© Republic of Singapore NavyEE “New EE”© EEThe Prince's Trust “Parallel Lives”© The Prince's Trust
    Nike · Republic of Singapore Navy · EE · The Prince's Trust

More from AlmapBBDO

  • Kombi Volkswagen "Los últimos deseos de la kombi" (2014) commercial still© Kombi VolkswagenKombi Volkswagen “Los últimos deseos de la kombi” 2014Dir. Fernando Grostein De Andrade · AlmapBBDOEl Ojo de Iberoamérica Grand Prix 2014
  • Pedigree "CARAMELO" (2026) commercial still© PedigreePedigree “CARAMELO” 2026Dir. Paulo Gonçalves · AlmapBBDOANDY Awards Gold 2026
  • Getty Images "Endless Stories" (2019) commercial still© Getty ImagesGetty Images “Endless Stories” 2019AlmapBBDOANDY Awards Gold 2019
  • Varejo "Misturados" (2016) commercial still© VarejoVarejo “Misturados” 2016Dir. Rodrigo Saavedra · AlmapBBDOEl Ojo de Iberoamérica Gold 2016
  • Instituto Igarapé "War on Drugo" (2015) commercial still© Instituto IgarapéInstituto Igarapé “War on Drugo” 2015AlmapBBDOCannes Lions Gold 2015
  • Volkswagen Spacefox "Dog-Fish" (2009) commercial still© Volkswagen SpacefoxVolkswagen Spacefox “Dog-Fish” 2009Dir. Armando Bo · AlmapBBDOCannes Lions Gold 2009

Award-winning media & entertainment commercials

Questions

Who directed the Getty Images “85 Seconds” commercial?

João Simi directed it, produced by Zola, for the agency AlmapBBDO.

Which agency made Getty Images “85 Seconds”?

AlmapBBDO created it for Getty Images (2013).

What awards did Getty Images “85 Seconds” win?

4 awards, including Cannes Lions 2013 Film Craft Gold, Cannes Lions 2013 Film Craft Gold (Editing), Cannes Lions 2013 Film Bronze and LIA 2013 Silver — TV/Cinema/Online Film / Corporate Image.

What is the tagline of Getty Images “85 Seconds”?

“unlimited stories.”

Sources for the credits and awards

The WorkThe WorkThe WorkThe Workweb.archive.org