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Flybuys “Give a Flybuys” 2021

Flybuys “Give a Flybuys” (2021) is a Flybuys commercial directed by Sanjay De Silva for CHE Proximity, produced by DIVISION. It won 2 awards, including shots Awards Asia Pacific 2021 Gold — Copywriting.

A series of diverse individuals proudly showcase their unique ways of earning and spending Flybuys points, highlighting the program's versatility and broad appeal.

Video: DIVISION SYDNEY on Vimeo

Shot by shot

  1. A man with a mustache and pink earbuds talks on the phone while walking through a brightly lit grocery store aisle.© Flybuys0:00
  2. A man in a bright yellow puffer jacket pushes a shopping cart filled with groceries down a long aisle in a brightly lit supermarket.© Flybuys0:32
  3. A young person with a buzzcut, wearing a pink work shirt, walks towards a red car with neon lights, then gets in and looks at the camera at a gas station at dusk.© Flybuys0:54
  4. A blonde woman in a colorful dress leans on a balcony railing, looking down with a confident expression in a modern, sunlit interior.© Flybuys1:21
  5. A woman in a wide-brimmed hat and a colorful dress reclines on a lounge chair, holding a cocktail and smiling at the camera in a sunny backyard.© Flybuys1:29
  6. Two women, one with curly hair and sunglasses, the other in a floral dress, ride an escalator in an airport or subway station, looking excited.© Flybuys1:42
  7. A father with a beard and striped shirt stands in a messy kitchen, packing a lunchbox, while his daughter runs out the back door.© Flybuys2:11
  8. A bald, muscular man with tattoos on his arms, wearing a white tank top and a colorful fanny pack, looks directly at the camera while standing at a self-checkout in a brightly lit supermarket.© Flybuys2:28
  9. A woman in a purple blazer stands behind a table laden with gifts, looking directly at the camera in a brightly lit room.© Flybuys2:38
  10. Bold blue text on a pink background reads "GIVE A FLYBUYS TAKE MORE" in a graphic, typography-only shot.© Flybuys2:43
  11. The words "GIVE A FLYBUYS TAKE MORE" are displayed in bold, brown letters on a light yellow background.© Flybuys2:44
  12. Blue text on a yellow background reads "GIVE A FLYBUYS TAKE MORE" in a bold, sans-serif font.© Flybuys2:45

Stills © Flybuys. Made by CHE Proximity, DIVISION and Sanjay De Silva.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Diverse individuals proudly showcase their unique ways of earning and spending Flybuys points.

Tagline: “GIVE A FLYBUYS TAKE MORE”

everyday heroesslice of life vignettesproud declarationquirky charactersunexpected passionsdirect address to camera

The cut

Length
169 s
Shots
38
Average shot
4.4 s

What creatives use Flybuys “Give a Flybuys” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Flybuys “Give a Flybuys”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a mustache and pink earbuds talks on the phone while walking through a brightly lit grocery store aisle.© FlybuysA man in a bright yellow puffer jacket pushes a shopping cart filled with groceries down a long aisle in a brightly lit supermarket.© FlybuysA young person with a buzzcut, wearing a pink work shirt, walks towards a red car with neon lights, then gets in and looks at the camera at a gas station at dusk.© FlybuysA blonde woman in a colorful dress leans on a balcony railing, looking down with a confident expression in a modern, sunlit interior.© Flybuys
    Frames from Flybuys “Give a Flybuys”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Flybuys “Give a Flybuys” in order, with its length, framing and what happens in it.

    A man with a mustache and pink earbuds talks on the phone while walking through a brightly lit grocery store aisle.© FlybuysA man in a bright yellow puffer jacket pushes a shopping cart filled with groceries down a long aisle in a brightly lit supermarket.© FlybuysA young person with a buzzcut, wearing a pink work shirt, walks towards a red car with neon lights, then gets in and looks at the camera at a gas station at dusk.© FlybuysA blonde woman in a colorful dress leans on a balcony railing, looking down with a confident expression in a modern, sunlit interior.© FlybuysA woman in a wide-brimmed hat and a colorful dress reclines on a lounge chair, holding a cocktail and smiling at the camera in a sunny backyard.© FlybuysTwo women, one with curly hair and sunglasses, the other in a floral dress, ride an escalator in an airport or subway station, looking excited.© Flybuys
    Length: 169 s · Shots: 38 · Average shot: 4.4 s

  3. 03Ad ideas: every spot built on a everyday heroes

    Before you present an idea, you need to know who has done it, and how.

    Flybuys “Give a Flybuys” is built on a everyday heroes. Search the library by idea to see every spot that uses it.

    Nike “Skateboarding: Running”© NikePuma “I Got High”© PumaExide “The Moving Canvas”© ExideFrontline19 “Sicker Than The Patients”© Frontline19
    Nike · Puma · Exide · Frontline19

More commercials by Sanjay De Silva

  • The All England Tennis Club "Where Beauty Meets the Battle" (2026) commercial still© The All England Tennis ClubThe All England Tennis Club “Where Beauty Meets the Battle” 2026Dir. Sanjay De Silva · VCCP
  • Contact "Energy - Good Plans" (2026) commercial still© ContactContact “Energy - Good Plans” 2026Dir. Sanjay De Silva · Special
  • McDonald’s Australia "Squad Down under" (2025) commercial still© McDonald’s AustraliaMcDonald’s Australia “Squad Down under” 2025Dir. Sanjay De Silva · DDB
  • PlayStation "Game On And On And On" (2025) commercial still© PlayStationPlayStation “Game On And On And On” 2025Dir. Sanjay De Silva
  • NRMA Insurance "A Help Company" (2024) commercial still© NRMA InsuranceNRMA Insurance “A Help Company” 2024Dir. Sanjay De Silva · Accenture Song
  • Nike "NikexRebel" (2024) commercial still© NikeNike “NikexRebel” 2024Dir. Sanjay De Silva

More from CHE Proximity

  • Genea "Where Babies Come From" (2021) commercial still© GeneaGenea “Where Babies Come From” 2021Dir. Mrzyk & Moriceau · CHE Proximityshots Awards Gold 2021
  • Nrma "Nrma First Saturdays" (2021) commercial still© NrmaNrma “Nrma First Saturdays” 2021Dir. Justin Kurzel · CHE ProximitySpikes Asia Silver 2021
  • Prospa "We Believe It Too" (2025) commercial still© ProspaProspa “We Believe It Too” 2025Dir. Daniel Fletcher · CHE Proximity
  • Mazda "Unexpected" (2024) commercial still© MazdaMazda “Unexpected” 2024Dir. Michael Spiccia · CHE Proximity
  • eBay "Noise-cancelling Headphones" (2021) commercial still© eBayeBay “Noise-cancelling Headphones” 2021Dir. Tony Rogers · CHE Proximity

Award-winning retail commercials

Questions

Who directed the Flybuys “Give a Flybuys” commercial?

Sanjay De Silva directed it, produced by DIVISION, for the agency CHE Proximity.

Which agency made Flybuys “Give a Flybuys”?

CHE Proximity created it for Flybuys (2021).

What awards did Flybuys “Give a Flybuys” win?

2 awards, including shots Awards Asia Pacific 2021 Gold — Copywriting and shots Awards Asia Pacific 2021 Gold — Use of Music.

What is the tagline of Flybuys “Give a Flybuys”?

“GIVE A FLYBUYS TAKE MORE”

Sources for the credits and awards

shotsshots