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advertising agency

CHE Proximity

CHE Proximity is a advertising agency. FrameThrower's visual library has 10 of its commercials (2021–2025), cut shot by shot, 4 of them award-winning. The work includes spots for Mazda, Flybuys, Prospa and Nrma, directed by Sanjay De Silva, Justin Kurzel and Tony Rogers among others, produced with DIVISION, Rabbit and Revolver/Will O'Rourke.

10
Commercials in our library
4
Award-winning
2021–2025
Active

01 · Featured

CHE Proximity's most awarded commercial

Flybuys “Give a Flybuys” (2022), still© FlybuysFlybuys “Give a Flybuys” (2022), frame 2© FlybuysFlybuys “Give a Flybuys” (2022), frame 3© FlybuysFlybuys “Give a Flybuys” (2022), frame 4© FlybuysFlybuys “Give a Flybuys” (2022), frame 5© FlybuysFlybuys “Give a Flybuys” (2022), frame 6© Flybuys

Spikes Asia Grand Prix 2022

Flybuys “Give a Flybuys” 2022

This ad showcases various heartwarming moments of people giving and receiving gifts, highlighting the joy and connection that comes from thoughtful gestures, all enabled by Flybuys rewards.

Directed by Sanjay De Silva · CHE Proximity · DIVISION

Also watch

Video: DIVISION SYDNEY on Vimeo

Flybuys “Give a Flybuys” 2021 →shots Awards Gold 2021

02 · Directors

Notable directors at CHE Proximity

Who made the work, and how much of it won awards. From the credits on every spot.

03 · Clients

CHE Proximity's clients

Every brand in the library, by award-winning work.

  • Flybuys2021–2022

    2 commercials · 2 award-winning

  • Nrma2021

    1 commercials · 1 award-winning

  • Genea2021

    1 commercials · 1 award-winning

  • Mazda2024

    3 commercials

  • Prospa2025

    2 commercials

  • eBay2021

    1 commercials

04 · Works with

Who CHE Proximity works with

From the credits: the companies behind the spots, by number of spots.

Production companies CHE Proximity hires

05 · Awards

CHE Proximity's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 2

    Spikes Asia

    1 top prize

  • 2

    shots Awards

    .

Top award-winning spots

  • Spikes Asia Grand Prix 2022Flybuys “Give a Flybuys”
  • shots Awards Gold 2021Genea “Where Babies Come From”
  • shots Awards Gold 2021Flybuys “Give a Flybuys”
  • Spikes Asia Silver 2021Nrma “Nrma First Saturdays”

06 · Work

Commercials by CHE Proximity

Our visual library has 10 CHE Proximity commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Prospa “We Believe It Too” (2025)© ProspaProspa “We Believe It Too” 2025
Prospa “Convince” (2025)© ProspaProspa “Convince” 2025
Mazda “Unexpected” (2024)© MazdaMazda “Unexpected” 2024
Mazda “CX3 - A Modern Classic” (2024)© MazdaMazda “CX3 - A Modern Classic” 2024
Mazda “6 - Quietly Confident” (2024)© MazdaMazda “6 - Quietly Confident” 2024

Most awarded

  • Flybuys "Give a Flybuys" (2022) commercial still© FlybuysFlybuys “Give a Flybuys” 2022Dir. Sanjay De Silva · CHE ProximitySpikes Asia Grand Prix 2022
  • Genea "Where Babies Come From" (2021) commercial still© GeneaGenea “Where Babies Come From” 2021Dir. Mrzyk & Moriceau · CHE Proximityshots Awards Gold 2021
  • Flybuys "Give a Flybuys" (2021) commercial still© FlybuysFlybuys “Give a Flybuys” 2021Dir. Sanjay De Silva · CHE Proximityshots Awards Gold 2021
  • Nrma "Nrma First Saturdays" (2021) commercial still© NrmaNrma “Nrma First Saturdays” 2021Dir. Justin Kurzel · CHE ProximitySpikes Asia Silver 2021
  • Prospa "We Believe It Too" (2025) commercial still© ProspaProspa “We Believe It Too” 2025Dir. Daniel Fletcher · CHE Proximity
  • Prospa "Convince" (2025) commercial still© ProspaProspa “Convince” 2025Dir. Lachlan Dickie · CHE Proximity
  • Mazda "Unexpected" (2024) commercial still© MazdaMazda “Unexpected” 2024Dir. Michael Spiccia · CHE Proximity
  • Mazda "CX3 - A Modern Classic" (2024) commercial still© MazdaMazda “CX3 - A Modern Classic” 2024Dir. Bruce Hunt · CHE Proximity
  • Mazda "6 - Quietly Confident" (2024) commercial still© MazdaMazda “6 - Quietly Confident” 2024Dir. Mark Toia · CHE Proximity
  • eBay "Noise-cancelling Headphones" (2021) commercial still© eBayeBay “Noise-cancelling Headphones” 2021Dir. Tony Rogers · CHE Proximity

07 · For producers

What producers use CHE Proximity's page for

  1. 01Who CHE Proximity hires

    Before a pitch, you need to know which directors and production companies an agency trusts.

    The directors and production companies behind CHE Proximity's 10 commercials, spot by spot.

    Flybuys “Give a Flybuys”© FlybuysGenea “Where Babies Come From”© GeneaFlybuys “Give a Flybuys”© FlybuysNrma “Nrma First Saturdays”© Nrma
    Sanjay De Silva · Justin Kurzel · Tony Rogers
  2. 02Audit an agency's work

    Comparing companies means hunting through reels, trade press and award sites.

    CHE Proximity's work by year, brand and award in one place, and the companies with a similar body of work.

    BBH© VodafoneT&P© ToyotaAMV BBDO© GuinnessSaatchi & Saatchi - USA© Toyota Motor
    Similar: BBH, T&P, AMV BBDO

08 · Questions

About CHE Proximity

What commercials has CHE Proximity made?+

10 in the library, 2021–2025, including Flybuys “Give a Flybuys”, Genea “Where Babies Come From”, Flybuys “Give a Flybuys” and Nrma “Nrma First Saturdays”.

Which directors does CHE Proximity work with?+

Sanjay De Silva (2), Justin Kurzel (1), Tony Rogers (1), Mrzyk & Moriceau (1), Michael Spiccia (1) and Bruce Hunt (1).

What awards has CHE Proximity's work won?+

4 award-winning spots, including Spikes Asia Grand Prix 2022 for Flybuys “Give a Flybuys”, shots Awards Gold 2021 for Genea “Where Babies Come From” and shots Awards Gold 2021 for Flybuys “Give a Flybuys”.

Who are CHE Proximity's clients?+

In the library: Flybuys (2 commercials, 2021–2022), Nrma (1 commercials, 2021–2021), Genea (1 commercials, 2021–2021), Mazda (3 commercials, 2024–2024), Prospa (2 commercials, 2025–2025) and eBay (1 commercials, 2021–2021).

09 · Discover

Other agencies with similar work

Not connected to CHE Proximity: matched by the ideas, tone and categories of their commercials.