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Fluence GT Therapy “GT therapy” 2013

Fluence GT Therapy “GT therapy” (2013) is a Fluence GT Therapy commercial for Publicis. It won 2 awards, including El Ojo de Iberoamérica 2013 Bronze Producción Audiovisual – PA1 – Mejor Fotografía.

A therapist offers a unique "GT Therapy" to men in mid-life crises, prescribing high-speed driving in a Renault Fluence GT through desert landscapes to resolve their emotional conflicts.

Video: Publicis Buenos Aires on YouTube

Shot by shot

  1. A man in his 50s, wearing a suit and glasses, looks out a window at a city skyline with a large domed building.© Fluence GT Therapy0:02
  2. A man in a suit and glasses holds a device like a gun, looking into the distance in a desert landscape with cacti.© Fluence GT Therapy0:08
  3. A middle-aged man in a suit and glasses sits at a desk in a dimly lit office, talking and gesturing with his hand.© Fluence GT Therapy0:12
  4. A white car's front bumper and spinning wheel are shown in a medium shot, highlighting its movement on a road.© Fluence GT Therapy0:20
  5. A white sedan drives across a vast, flat, white salt desert under a clear blue sky, with distant mountains on the horizon.© Fluence GT Therapy0:22
  6. A white car drifts in a dry riverbed, kicking up a large cloud of dust, surrounded by towering mountains under a cloudy sky.© Fluence GT Therapy0:26
  7. A man with gray hair and glasses, wearing a brown coat, stands in a vast, desolate salt flat, looking out at the horizon.© Fluence GT Therapy0:41
  8. A white car drifts on a cracked desert floor, kicking up dust, with mountains in the background under a clear sky.© Fluence GT Therapy0:47
  9. A white sedan drifts on a cracked desert plain, kicking up dust, with mountains in the background under a clear sky.© Fluence GT Therapy0:51
  10. A middle-aged man in a suit and glasses leans into a white car, talking to the driver on a desert road.© Fluence GT Therapy1:00
  11. A man in his 50s or 60s, wearing glasses and a brown coat, looks around with a neutral expression in a vast, desolate landscape.© Fluence GT Therapy1:38
  12. Four men in business casual attire walk away from the camera across a vast, flat, white salt plain towards a white car and distant mountains.© Fluence GT Therapy1:41

Stills © Fluence GT Therapy. Made by Publicis.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Therapy for men in crisis: drive fast in a Renault Fluence GT.

Tagline: “El primer auto de la segunda etapa de tu vida”

mid-life crisisunconventional therapydesert driving as catharsistherapist as eccentric guidesymbolic actions for emotional releaseproduct as solution

The cut

Length
113 s
Shots
50
Average shot
2.3 s

What creatives use Fluence GT Therapy “GT therapy” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Fluence GT Therapy “GT therapy”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 50s, wearing a suit and glasses, looks out a window at a city skyline with a large domed building.© Fluence GT TherapyA man in a suit and glasses holds a device like a gun, looking into the distance in a desert landscape with cacti.© Fluence GT TherapyA middle-aged man in a suit and glasses sits at a desk in a dimly lit office, talking and gesturing with his hand.© Fluence GT TherapyA white car's front bumper and spinning wheel are shown in a medium shot, highlighting its movement on a road.© Fluence GT Therapy
    Frames from Fluence GT Therapy “GT therapy”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Fluence GT Therapy “GT therapy” in order, with its length, framing and what happens in it.

    A man in his 50s, wearing a suit and glasses, looks out a window at a city skyline with a large domed building.© Fluence GT TherapyA man in a suit and glasses holds a device like a gun, looking into the distance in a desert landscape with cacti.© Fluence GT TherapyA middle-aged man in a suit and glasses sits at a desk in a dimly lit office, talking and gesturing with his hand.© Fluence GT TherapyA white car's front bumper and spinning wheel are shown in a medium shot, highlighting its movement on a road.© Fluence GT TherapyA white sedan drives across a vast, flat, white salt desert under a clear blue sky, with distant mountains on the horizon.© Fluence GT TherapyA white car drifts in a dry riverbed, kicking up a large cloud of dust, surrounded by towering mountains under a cloudy sky.© Fluence GT Therapy
    Length: 113 s · Shots: 50 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a mid-life crisis

    Before you present an idea, you need to know who has done it, and how.

    Fluence GT Therapy “GT therapy” is built on a mid-life crisis. Search the library by idea to see every spot that uses it.

    Ally “Do Life Right DC”© AllyDepartment for Education “Give your Skills New Life”© Department for EducationTHIS. Film Studio “THIS - THIS Changes Everything”© THIS. Film StudioKlp “The Last Resort”© Klp
    Ally · Department for Education · THIS. Film Studio · Klp

More from Publicis

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Questions

Which agency made Fluence GT Therapy “GT therapy”?

Publicis created it for Fluence GT Therapy (2013).

What awards did Fluence GT Therapy “GT therapy” win?

2 awards, including El Ojo de Iberoamérica 2013 Bronze Producción Audiovisual – PA1 – Mejor Fotografía and El Ojo de Iberoamérica 2013 Bronze Producción Audiovisual – PA9 – Mejor Producción Integral.

What is the tagline of Fluence GT Therapy “GT therapy”?

“El primer auto de la segunda etapa de tu vida”

Sources for the credits and awards

elojodeiberoamerica.com