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Figs “Anatomy of a Champion” 2025

Figs “Anatomy of a Champion” (2025) is a Figs commercial directed by Lana Senaoui for Mother, produced by ProdCo. It won 6 awards, including Creative Circle 2025 Silver Film Craft - Sound Design : SINGLE, Kinsale Sharks 2024 Silver Music & Sound Craft (International) - Best Re-Record of Licensed Music and Ciclope 2024 Bronze Post Production Editing.

This ad highlights the dedication of medical professionals who support athletes, emphasizing that behind every champion is a team of caregivers.

Video: FIGS Scrubs on YouTube

Shot by shot

  1. A male wrestler with dark skin and a white headgear is seen from a low angle, sweating and breathing heavily in a wrestling gym.© Figs0:00
  2. A female medical professional in a white jacket and blue gloves examines a male patient's eyes in a dimly lit room.© Figs0:12
  3. A male athlete with a red, irritated eye looks up as a person in blue gloves gently swabs his lower eyelid with a cotton swab.© Figs0:20
  4. A female cyclist, wearing a helmet and a light blue and pink jersey, looks down with a determined expression while riding outdoors.© Figs0:26
  5. A doctor in blue gloves stitches a cut above a male boxer's eye, who winces in pain in a locker room.© Figs0:32
  6. A female medical professional in scrubs and gloves examines a sweaty female boxer's face in a locker room with an eye chart on the wall.© Figs0:34
  7. A female athlete lies on a massage table, looking up with an open mouth, while another person's foot is visible in the foreground.© Figs0:37
  8. A bald African American man with glasses and a goatee, wearing a white lab coat, opens his eyes and speaks in an interior setting.© Figs0:47
  9. A person's eye is shown in extreme closeup as a drop of liquid falls from an eyedropper into the eye, which is red and veiny.© Figs0:58
  10. Figs “Anatomy of a Champion”, shot 60© Figs1:05
  11. A person wearing teal gloves places small vials with blue caps into a centrifuge in a laboratory setting.© Figs1:10
  12. A male athlete in athletic wear is in a starting block on a red track, preparing to run at an outdoor stadium.© Figs1:17

Stills © Figs. Made by Mother, ProdCo and Lana Senaoui.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Medical professionals are the unsung heroes behind every athlete's success.

Tagline: “PROUDLY OUTFITTING THE USA MEDICAL TEAM”

behind the scenessports montagemedical dramateamwork makes the dream workovercoming adversityhero's journey

The cut

Length
90 s
Shots
72
Average shot
1.2 s

What creatives use Figs “Anatomy of a Champion” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Figs “Anatomy of a Champion”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male wrestler with dark skin and a white headgear is seen from a low angle, sweating and breathing heavily in a wrestling gym.© FigsA female medical professional in a white jacket and blue gloves examines a male patient's eyes in a dimly lit room.© FigsA male athlete with a red, irritated eye looks up as a person in blue gloves gently swabs his lower eyelid with a cotton swab.© FigsA female cyclist, wearing a helmet and a light blue and pink jersey, looks down with a determined expression while riding outdoors.© Figs
    Frames from Figs “Anatomy of a Champion”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Figs “Anatomy of a Champion” in order, with its length, framing and what happens in it.

    A male wrestler with dark skin and a white headgear is seen from a low angle, sweating and breathing heavily in a wrestling gym.© FigsA female medical professional in a white jacket and blue gloves examines a male patient's eyes in a dimly lit room.© FigsA male athlete with a red, irritated eye looks up as a person in blue gloves gently swabs his lower eyelid with a cotton swab.© FigsA female cyclist, wearing a helmet and a light blue and pink jersey, looks down with a determined expression while riding outdoors.© FigsA doctor in blue gloves stitches a cut above a male boxer's eye, who winces in pain in a locker room.© FigsA female medical professional in scrubs and gloves examines a sweaty female boxer's face in a locker room with an eye chart on the wall.© Figs
    Length: 90 s · Shots: 72 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a behind the scenes

    Before you present an idea, you need to know who has done it, and how.

    Figs “Anatomy of a Champion” is built on a behind the scenes. Search the library by idea to see every spot that uses it.

    Dove “Evolution”© DoveTravel Switzerland “THYLACINE - Swiss Sounds”© Travel SwitzerlandXbox Game Pass “The Caretaker”© Xbox Game PassGeneral Motors “See You On The Road”© General Motors
    Dove · Travel Switzerland · Xbox Game Pass · General Motors

More from Mother

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Figs “Anatomy of a Champion” commercial?

Lana Senaoui directed it, produced by ProdCo, for the agency Mother.

Which agency made Figs “Anatomy of a Champion”?

Mother created it for Figs (2025).

What awards did Figs “Anatomy of a Champion” win?

6 awards, including Creative Circle 2025 Silver Film Craft - Sound Design : SINGLE, Kinsale Sharks 2024 Silver Music & Sound Craft (International) - Best Re-Record of Licensed Music, Creative Circle 2025 Bronze Film Craft - Editing : SINGLE and Creative Circle 2025 Bronze Film Craft - Use of Adapted Music : SINGLE.

What is the tagline of Figs “Anatomy of a Champion”?

“PROUDLY OUTFITTING THE USA MEDICAL TEAM”

Sources for the credits and awards

creativecircle.co.ukweb.archive.orgawards.ciclopefestival.comawards.ciclopefestival.comdandad.orgoneclub.orgoneclub.org