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FedEx “Enchanted Forest” 2012

FedEx “Enchanted Forest” (2012) is a FedEx commercial directed by Marco Spier for BBDO, produced by Psyop. It won 3 awards, including Clio 2012 Gold — Film / Animation and AICP Show 2012 Honoree Animation.

A FedEx ad uses a magical forest setting to highlight the company's commitment to sustainable solutions, showing how their eco-friendly practices are like a real-life fairy tale.

Video: Psyop on Vimeo

Shot by shot

  1. A group of animated mice are sleeping among large mushrooms in an enchanted forest, as a FedEx truck drives by in the background.© FedEx0:00
  2. A FedEx delivery vehicle drives through an enchanted forest, as animated animals watch a tree branch fall in its path.© FedEx0:04
  3. A FedEx delivery truck is stuck in a tree in an enchanted forest, surrounded by various animated animals and giant mushrooms.© FedEx0:08
  4. A FedEx delivery man in a purple uniform hangs from a tree branch, looking surprised, as a FedEx truck and plane are visible in the background of a magical forest.© FedEx0:14
  5. A FedEx plane flies through a lush green forest, with small, glowing, fairy-like creatures fluttering around the trees.© FedEx0:18
  6. A FedEx plane flies past a large, ancient tree with a face, as various animated forest animals watch in a magical forest.© FedEx0:20
  7. A FedEx delivery driver in a purple uniform stands in an enchanted forest with a fox, a rabbit, and a FedEx delivery truck.© FedEx0:23
  8. A group of animated forest animals, including frogs, bears, a rabbit, and a squirrel, stand on a mossy forest floor as the camera pulls back.© FedEx0:33
  9. A magical forest with glowing sprites and a FedEx delivery truck driving on a dirt path, as the camera pulls back to reveal the scene.© FedEx0:38
  10. A FedEx cargo plane flies through a bright blue sky, partially obscured by the lush green leaves and branches of a large, ancient-looking tree.© FedEx0:46
  11. A male FedEx delivery driver in uniform, wearing a seatbelt, looks forward and speaks while driving through a forest.© FedEx0:50
  12. A FedEx delivery driver in uniform is driving a truck through a forest, with a small, animated frog character wearing a mushroom hat and bow tie on the dashboard.© FedEx0:52

Stills © FedEx. Made by BBDO, Psyop and Marco Spier.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A magical forest setting highlights FedEx's sustainable solutions as a real-life fairy tale.

Tagline: “FedEx. Solutions That Matter.”

magical realismanthropomorphic animalsnarrator's voicebreaking the fourth walltransformation sequenceenvironmental message

The cut

Length
60 s
Shots
17
Average shot
3.6 s
Format
mixed

What creatives use FedEx “Enchanted Forest” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of FedEx “Enchanted Forest”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A group of animated mice are sleeping among large mushrooms in an enchanted forest, as a FedEx truck drives by in the background.© FedExA FedEx delivery vehicle drives through an enchanted forest, as animated animals watch a tree branch fall in its path.© FedExA FedEx delivery truck is stuck in a tree in an enchanted forest, surrounded by various animated animals and giant mushrooms.© FedExA FedEx delivery man in a purple uniform hangs from a tree branch, looking surprised, as a FedEx truck and plane are visible in the background of a magical forest.© FedEx
    Frames from FedEx “Enchanted Forest”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of FedEx “Enchanted Forest” in order, with its length, framing and what happens in it.

    A group of animated mice are sleeping among large mushrooms in an enchanted forest, as a FedEx truck drives by in the background.© FedExA FedEx delivery vehicle drives through an enchanted forest, as animated animals watch a tree branch fall in its path.© FedExA FedEx delivery truck is stuck in a tree in an enchanted forest, surrounded by various animated animals and giant mushrooms.© FedExA FedEx delivery man in a purple uniform hangs from a tree branch, looking surprised, as a FedEx truck and plane are visible in the background of a magical forest.© FedExA FedEx plane flies through a lush green forest, with small, glowing, fairy-like creatures fluttering around the trees.© FedExA FedEx plane flies past a large, ancient tree with a face, as various animated forest animals watch in a magical forest.© FedEx
    Length: 60 s · Shots: 17 · Average shot: 3.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    FedEx “Enchanted Forest” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Marco Spier

  • Siemens "Building Blocks" (2006) commercial still© SiemensSiemens “Building Blocks” 2006Dir. Marco Spier · PublicisAICP Awards Honoree 2006
  • Lenovo "Staircase" (2019) commercial still© LenovoLenovo “Staircase” 2019Dir. Marco Spier
  • adidas "Run For The Oceans" (2018) commercial still© adidasadidas “Run For The Oceans” 2018Dir. Marco Spier · TBWA\Neboko

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning tech commercials

Questions

Who directed the FedEx “Enchanted Forest” commercial?

Marco Spier directed it, produced by Psyop, for the agency BBDO.

Which agency made FedEx “Enchanted Forest”?

BBDO created it for FedEx (2012).

What awards did FedEx “Enchanted Forest” win?

3 awards, including Clio 2012 Gold — Film / Animation, Clio 2012 Bronze — Film / Music-Original and AICP Show 2012 Honoree Animation.

What is the tagline of FedEx “Enchanted Forest”?

“FedEx. Solutions That Matter.”

Sources for the credits and awards

clios.comaicpawards.comclios.com