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Far Cry 5 “The Baptism” 2018

Far Cry 5 “The Baptism” (2018) is a Far Cry 5 commercial directed by Martin de Thurah for DDB, produced by Henry. It won one award: D&AD 2018 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

A man is baptized into a sinister cult, experiencing a disturbing transformation as he's submerged and indoctrinated, hinting at the dark themes of the Far Cry 5 game.

Video: martin de thurah on Vimeo

Shot by shot

  1. A person is submerged underwater, struggling as bubbles escape their mouth, with light filtering through the disturbed surface.© Far Cry 50:00
  2. A group of people, dressed in simple, rustic clothing, stand in a shallow river, clapping their hands in unison under a clear blue sky.© Far Cry 50:11
  3. A man in a wet green shirt emerges from a river, wiping water from his face, while another man in a white shirt stands behind him in the water.© Far Cry 50:15
  4. A diverse group of people, some in white robes, stand in a shallow riverbed with mountains in the background on a sunny day.© Far Cry 50:23
  5. A man with a top knot and sunglasses holds a woman's face as they stand in water, looking at each other intently.© Far Cry 50:33
  6. A bearded man with sunglasses and a ponytail looks down, sitting by a body of water in a sunny outdoor setting.© Far Cry 50:39
  7. A young girl, a man in yellow glasses, and another man sit in a dimly lit room, looking up intently.© Far Cry 51:15
  8. A man with long hair and a grey jacket looks up in a dimly lit room, appearing distressed.© Far Cry 51:25
  9. A wide shot of a dimly lit church interior with two chandeliers and a bright light source at the altar, creating a mysterious atmosphere.© Far Cry 51:38
  10. A man with long dark hair and a dirty t-shirt leans against a wooden pew in a smoky, dimly lit church, looking distressed.© Far Cry 51:42
  11. A bearded man in sunglasses and a striped shirt looks down, then up at the camera, by a body of water outdoors.© Far Cry 51:50
  12. A group of people, some armed, stand on a rocky riverbank under a clear sky, looking directly at the camera.© Far Cry 51:55

Stills © Far Cry 5. Made by DDB, Henry and Martin de Thurah.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A cult baptism as a metaphor for game immersion and indoctrination.

Tagline: “TRUST. PRAY. OBEY.”

cult initiationreligious fanaticismdystopian communityforced conversionsense of dreadtransformation ritual

The cut

Length
137 s
Shots
78
Average shot
1.8 s

What creatives use Far Cry 5 “The Baptism” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Far Cry 5 “The Baptism”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person is submerged underwater, struggling as bubbles escape their mouth, with light filtering through the disturbed surface.© Far Cry 5A group of people, dressed in simple, rustic clothing, stand in a shallow river, clapping their hands in unison under a clear blue sky.© Far Cry 5A man in a wet green shirt emerges from a river, wiping water from his face, while another man in a white shirt stands behind him in the water.© Far Cry 5A diverse group of people, some in white robes, stand in a shallow riverbed with mountains in the background on a sunny day.© Far Cry 5
    Frames from Far Cry 5 “The Baptism”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Far Cry 5 “The Baptism” in order, with its length, framing and what happens in it.

    A person is submerged underwater, struggling as bubbles escape their mouth, with light filtering through the disturbed surface.© Far Cry 5A group of people, dressed in simple, rustic clothing, stand in a shallow river, clapping their hands in unison under a clear blue sky.© Far Cry 5A man in a wet green shirt emerges from a river, wiping water from his face, while another man in a white shirt stands behind him in the water.© Far Cry 5A diverse group of people, some in white robes, stand in a shallow riverbed with mountains in the background on a sunny day.© Far Cry 5A man with a top knot and sunglasses holds a woman's face as they stand in water, looking at each other intently.© Far Cry 5A bearded man with sunglasses and a ponytail looks down, sitting by a body of water in a sunny outdoor setting.© Far Cry 5
    Length: 137 s · Shots: 78 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a sense of dread

    Before you present an idea, you need to know who has done it, and how.

    Far Cry 5 “The Baptism” is built on a sense of dread. Search the library by idea to see every spot that uses it.

    Microsoft Xbox “Hunted”© Microsoft XboxShort Film “21 Days”© Short FilmNew York State “Wear a Mask -Silence The Virus”© New York StateAreWeNext “Targets”© AreWeNext
    Microsoft Xbox · Short Film · New York State · AreWeNext

More commercials by Martin de Thurah

More from DDB

Award-winning gaming commercials

  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Changyou Online Game Developer "Mother" (2015) commercial still© Changyou Online Game DeveloperChangyou Online Game Developer “Mother” 2015Dir. Nico Perez Veiga · Saatchi & Saatchi GreaterSpikes Asia Grand Prix 2015
  • PlayStation "Perfect Day" (2013) commercial still© PlayStationPlayStation “Perfect Day” 2013Dir. Matthijs van Heijningen · BBHEffie Awards Grand Prix 2014
  • Xbox 360 Halo 3 "Believe / Museum of Humanity" (2008) commercial still© Xbox 360 Halo 3Xbox 360 Halo 3 “Believe / Museum of Humanity” 2008Dir. Rupert Sanders · T.A.G.Cannes Lions Grand Prix 2008
  • Xbox (Halo 3) "Believe" (2007) commercial still© Xbox (Halo 3)Xbox (Halo 3) “Believe” 2007Dir. Rupert Sanders · T.A.G./McCann San FranciscoEffie Awards Grand Prix 2009

Questions

Who directed the Far Cry 5 “The Baptism” commercial?

Martin de Thurah directed it, produced by Henry, for the agency DDB.

Which agency made Far Cry 5 “The Baptism”?

DDB created it for Far Cry 5 (2018).

What awards did Far Cry 5 “The Baptism” win?

1 awards, including D&AD 2018 Wood Pencil — Film Advertising Crafts / Use of Music for Film Advertising.

What is the tagline of Far Cry 5 “The Baptism”?

“TRUST. PRAY. OBEY.”

Sources for the credits and awards

dandad.org