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Everlast “Gonna Dance” 2025

Everlast “Gonna Dance” (2025) is an Everlast commercial directed by Zackary Canepari for Doubleday & Cartwright, produced by Elsewhere Films. It won 3 awards, including Clio Sports 2024 Silver — Film Craft / Editing, shots Awards The Americas 2025 Gold — Editing (From 61-seconds to three-minutes inc) and AICP Post 2025 Winner Editorial :60.

This ad features a montage of boxers training, including archival footage of Muhammad Ali, emphasizing the dedication and skill required in boxing, culminating in the tagline "Choice of Champions" and the Everlast logo.

Video: zackary canepari on Vimeo

Shot by shot

  1. A male boxer with dreadlocks and red gloves trains with a punching bag in a dimly lit gym, hitting the bag repeatedly.© Everlast0:00
  2. Muhammad Ali, wearing a white sweatshirt, shadowboxes on a misty road with other men and vehicles in the background.© Everlast0:10
  3. A male boxer in red gloves trains with a punching bag in a dimly lit boxing gym, with other people visible in the background.© Everlast0:14
  4. A male boxer in black attire and red gloves shadowboxes in a boxing ring in a dimly lit gym.© Everlast0:18
  5. A female boxer in a black sports bra and leggings flexes her biceps in a boxing ring.© Everlast0:23
  6. A sweaty Black man with braided hair, wearing a black t-shirt, turns his head and smiles in a boxing gym.© Everlast0:27
  7. A man with braided hair, wearing a dark shirt, is seen from a low angle, looking up and moving his head, in a red-lit interior.© Everlast0:30
  8. A person wearing white Everlast boxing boots and black leggings jumps rope on a grey floor in an interior setting.© Everlast0:31
  9. A male boxer with dreadlocks, wearing blue boxing gloves, practices punching a pad held by a trainer in a dimly lit gym.© Everlast0:35
  10. A determined female boxer with braided hair and yellow hand wraps trains in a boxing ring, throwing punches with sweat glistening on her skin.© Everlast0:42
  11. A male boxer with braided hair and red hand wraps trains with a speed bag in a boxing gym.© Everlast0:50
  12. A sweaty female boxer in a black sports bra is jumping rope in a boxing ring at a gym, looking determined.© Everlast0:52

Stills © Everlast. Made by Doubleday & Cartwright, Elsewhere Films and Zackary Canepari.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcasing the legacy of boxing champions and the intensity of training.

Tagline: “Choice of Champions”

archival footagetraining montagesweat and effortempowerment through sportlegendary athleterhythmic sound design

The cut

Length
60 s
Shots
51
Average shot
1.2 s
Format
mixed

What creatives use Everlast “Gonna Dance” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Everlast “Gonna Dance”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male boxer with dreadlocks and red gloves trains with a punching bag in a dimly lit gym, hitting the bag repeatedly.© EverlastMuhammad Ali, wearing a white sweatshirt, shadowboxes on a misty road with other men and vehicles in the background.© EverlastA male boxer in red gloves trains with a punching bag in a dimly lit boxing gym, with other people visible in the background.© EverlastA male boxer in black attire and red gloves shadowboxes in a boxing ring in a dimly lit gym.© Everlast
    Frames from Everlast “Gonna Dance”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Everlast “Gonna Dance” in order, with its length, framing and what happens in it.

    A male boxer with dreadlocks and red gloves trains with a punching bag in a dimly lit gym, hitting the bag repeatedly.© EverlastMuhammad Ali, wearing a white sweatshirt, shadowboxes on a misty road with other men and vehicles in the background.© EverlastA male boxer in red gloves trains with a punching bag in a dimly lit boxing gym, with other people visible in the background.© EverlastA male boxer in black attire and red gloves shadowboxes in a boxing ring in a dimly lit gym.© EverlastA female boxer in a black sports bra and leggings flexes her biceps in a boxing ring.© EverlastA sweaty Black man with braided hair, wearing a black t-shirt, turns his head and smiles in a boxing gym.© Everlast
    Length: 60 s · Shots: 51 · Average shot: 1.2 s · Format: mixed

  3. 03Ad ideas: every spot built on a archival footage

    Before you present an idea, you need to know who has done it, and how.

    Everlast “Gonna Dance” is built on a archival footage. Search the library by idea to see every spot that uses it.

    Kombi Volkswagen “Los últimos deseos de la kombi”© Kombi VolkswagenSuperga S.PA “The Challenge”© Superga S.PAMcKenzie River Corporation “Black Star Beer: Popularity / Stock Car / Characters”© McKenzie River CorporationNike “Greatness”© Nike
    Kombi Volkswagen · Superga S.PA · McKenzie River Corporation · Nike

More from Doubleday & Cartwright

  • Monos "Kismet" (2025) commercial still© MonosMonos “Kismet” 2025Dir. Alexis Gomez · Doubleday & CartwrightCiclope Bronze 2025

Award-winning sport commercials

Questions

Who directed the Everlast “Gonna Dance” commercial?

Zackary Canepari directed it, produced by Elsewhere Films, for the agency Doubleday & Cartwright.

Which agency made Everlast “Gonna Dance”?

Doubleday & Cartwright created it for Everlast (2025).

What awards did Everlast “Gonna Dance” win?

3 awards, including Clio Sports 2024 Silver — Film Craft / Editing, shots Awards The Americas 2025 Gold — Editing (From 61-seconds to three-minutes inc) and AICP Post 2025 Winner Editorial :60.

What is the tagline of Everlast “Gonna Dance”?

“Choice of Champions”

Sources for the credits and awards

aicpawards.comclios.comshotsdandad.org

Everlast “Gonna Dance” (2025) Commercial by Zackary Canepari: Credits, Awards & Stills