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Disney “House of Disney” 2023

Disney “House of Disney” (2023) is a Disney commercial directed by Ian Pons Jewell for Leo Burnett, produced by ProdCo. It won one award: Creative Circle 2023 Bronze VFX - Best Film Craft VFX/CGI (single).

A magical journey through the diverse and unexpected content available on Disney+, showcasing beloved classics and surprising new additions in a vibrant, interconnected world.

Video: Leo Burnett UK on Vimeo

Shot by shot

  1. An aerial shot of a city at dusk, with a large, ornate building in the center, and the Disney logo appearing in the sky.© Disney0:00
  2. A green Rex dinosaur toy stands on a desk with drawings, a lamp, and a Buzz Lightyear toy in a child's bedroom at night.© Disney0:09
  3. A man in a suit is shown on an old television set, with the title "The King's Man" on the screen, in a dimly lit room.© Disney0:13
  4. A man in a suit spills coffee on another man in a suit, creating a large splash, in a dimly lit room with patterned rugs.© Disney0:17
  5. A man in his 40s, wearing a tweed jacket, looks down with a serious expression in a dimly lit interior.© Disney0:20
  6. A vintage television set displays an animated scene of The Simpsons family in their living room, set against a backdrop of a city at night.© Disney0:22
  7. A family of five, dressed in colorful clothes, runs into a living room and sits on a brown couch, in a house with purple walls and blue kitchen cabinets.© Disney0:24
  8. A television screen displays "The Kardashians" with five women, as the camera pulls back to reveal a minimalist living room with two people walking past.© Disney0:27
  9. A young Black man in a blue hoodie looks up and then down, illuminated by a screen in a dark, modern interior.© Disney0:35
  10. Two people in hoodies watch "The Book of Boba Fett" on a TV in a dimly lit living room, with one person pointing at the screen.© Disney0:38
  11. A man with long hair and a dirty face looks over his shoulder on a TV screen, showing "The Walking Dead" in a dimly lit room.© Disney0:46
  12. A woman with white hair and zombie-like makeup looks up in fear, pressing against a wall in a dimly lit, spooky interior.© Disney0:50

Stills © Disney. Made by Leo Burnett, ProdCo and Ian Pons Jewell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A building where each apartment window reveals a different Disney+ story.

Tagline: “Stories you'd expect + Stories you wouldn't. Disney Plus.”

meta-narrativevisual metaphorfast-paced editingeaster eggsgenre-bendingsurprise reveal

The cut

Length
60 s
Shots
35
Average shot
1.7 s

What creatives use Disney “House of Disney” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Disney “House of Disney”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A green Rex dinosaur toy stands on a desk with drawings, a lamp, and a Buzz Lightyear toy in a child's bedroom at night.© DisneyA man in a suit is shown on an old television set, with the title "The King's Man" on the screen, in a dimly lit room.© DisneyA man in a suit spills coffee on another man in a suit, creating a large splash, in a dimly lit room with patterned rugs.© DisneyA man in his 40s, wearing a tweed jacket, looks down with a serious expression in a dimly lit interior.© Disney
    Frames from Disney “House of Disney”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Disney “House of Disney” in order, with its length, framing and what happens in it.

    A green Rex dinosaur toy stands on a desk with drawings, a lamp, and a Buzz Lightyear toy in a child's bedroom at night.© DisneyA man in a suit is shown on an old television set, with the title "The King's Man" on the screen, in a dimly lit room.© DisneyA man in a suit spills coffee on another man in a suit, creating a large splash, in a dimly lit room with patterned rugs.© DisneyA man in his 40s, wearing a tweed jacket, looks down with a serious expression in a dimly lit interior.© DisneyA vintage television set displays an animated scene of The Simpsons family in their living room, set against a backdrop of a city at night.© DisneyA family of five, dressed in colorful clothes, runs into a living room and sits on a brown couch, in a house with purple walls and blue kitchen cabinets.© Disney
    Length: 60 s · Shots: 35 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a meta-narrative

    Before you present an idea, you need to know who has done it, and how.

    Disney “House of Disney” is built on a meta-narrative. Search the library by idea to see every spot that uses it.

    Channel 4 “Educating Yorkshire - School's Back”© Channel 4Netflix “Discover Your Future”© NetflixThe RealReal - L’Ultimo Uomo Reale “The Last Real Man”© The RealReal - L’Ultimo Uomo RealePop-Tarts “Unfrosted: Not Brought to You By Pop-Tarts”© Pop-Tarts
    Channel 4 · Netflix · The RealReal - L’Ultimo Uomo Reale · Pop-Tarts

More commercials by Ian Pons Jewell

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Questions

Who directed the Disney “House of Disney” commercial?

Ian Pons Jewell directed it, produced by ProdCo, for the agency Leo Burnett.

Which agency made Disney “House of Disney”?

Leo Burnett created it for Disney (2023).

What awards did Disney “House of Disney” win?

1 awards, including Creative Circle 2023 Bronze VFX - Best Film Craft VFX/CGI (single).

What is the tagline of Disney “House of Disney”?

“Stories you'd expect + Stories you wouldn't. Disney Plus.”

Sources for the credits and awards

web.archive.org