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commercial director

Tony Yacenda

Tony Yacenda is a commercial director. FrameThrower's visual library has 11 of their commercials (2022–2026), cut shot by shot. The work includes spots for New York Times, HubSpot, Hard Rock Bet and Sprite, produced most often by Smuggler, for agencies including Zulu Alpha Kilo, 72andSunny NY and Majority.

11
Commercials in our library
2022–2026
Active

01 · Featured

Tony Yacenda's most awarded commercial

Hard Rock Bet “Party - So Metta” (2026), still© Hard Rock BetHard Rock Bet “Party - So Metta” (2026), frame 2© Hard Rock BetHard Rock Bet “Party - So Metta” (2026), frame 3© Hard Rock BetHard Rock Bet “Party - So Metta” (2026), frame 4© Hard Rock BetHard Rock Bet “Party - So Metta” (2026), frame 5© Hard Rock BetHard Rock Bet “Party - So Metta” (2026), frame 6© Hard Rock Bet

Hard Rock Bet “Party - So Metta” 2026

Metta World Peace attends a Hard Rock Bet party, encountering multiple versions of himself and questioning reality in a humorous, meta-narrative.

Directed by Tony Yacenda · 72andSunny NY

02 · Brands

Brands Tony Yacenda has made commercials for

Every brand in the library, by award-winning work.

  • New York Times2025

    5 commercials

  • HubSpot2023

    2 commercials

  • Hard Rock Bet2025–2026

    2 commercials

  • Sprite2022

    1 commercials

  • Buffalo Wild Wings2023

    1 commercials

03 · Works with

Who Tony Yacenda works with

From the credits: the companies behind the spots, by number of spots.

Production companies Tony Yacenda works with

Agencies Tony Yacenda works with

04 · Work

Commercials by Tony Yacenda

Our visual library has 11 Tony Yacenda commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2025

Latest

Hard Rock Bet “Party - So Metta” (2026)© Hard Rock BetHard Rock Bet “Party - So Metta” 2026
New York Times “NYT Family Subscription - Not Gonna Make It” (2025)© New York TimesNew York Times “NYT Family Subscription - Not Gonna Make It” 2025
New York Times “NYT Family Subscription - Order” (2025)© New York TimesNew York Times “NYT Family Subscription - Order” 2025
New York Times “NYT Family Subscription - Stuffing” (2025)© New York TimesNew York Times “NYT Family Subscription - Stuffing” 2025
New York Times “NYT Family Subscription” (2025)© New York TimesNew York Times “NYT Family Subscription” 2025

Most awarded

  • Hard Rock Bet "Party - So Metta" (2026) commercial still© Hard Rock BetHard Rock Bet “Party - So Metta” 2026Dir. Tony Yacenda · 72andSunny NY
  • New York Times "NYT Family Subscription - Not Gonna Make It" (2025) commercial still© New York TimesNew York Times “NYT Family Subscription - Not Gonna Make It” 2025Dir. Tony Yacenda · Zulu Alpha Kilo
  • New York Times "NYT Family Subscription - Order" (2025) commercial still© New York TimesNew York Times “NYT Family Subscription - Order” 2025Dir. Tony Yacenda · Zulu Alpha Kilo
  • New York Times "NYT Family Subscription - Stuffing" (2025) commercial still© New York TimesNew York Times “NYT Family Subscription - Stuffing” 2025Dir. Tony Yacenda · Zulu Alpha Kilo
  • New York Times "NYT Family Subscription" (2025) commercial still© New York TimesNew York Times “NYT Family Subscription” 2025Dir. Tony Yacenda · Zulu Alpha Kilo
  • New York Times "NYT Family Subscription - Wordle Crossword" (2025) commercial still© New York TimesNew York Times “NYT Family Subscription - Wordle Crossword” 2025Dir. Tony Yacenda · Zulu Alpha Kilo
  • Hard Rock Bet "Hard Rock - Bet Party The List" (2025) commercial still© Hard Rock BetHard Rock Bet “Hard Rock - Bet Party The List” 2025Dir. Tony Yacenda · 72andSunny NY
  • HubSpot "Saloon Doors" (2023) commercial still© HubSpotHubSpot “Saloon Doors” 2023Dir. Tony Yacenda · 72andSunny NY
  • HubSpot "Duel" (2023) commercial still© HubSpotHubSpot “Duel” 2023Dir. Tony Yacenda · 72andSunny NY
  • Buffalo Wild Wings "Let's Go Sports Bar" (2023) commercial still© Buffalo Wild WingsBuffalo Wild Wings “Let's Go Sports Bar” 2023Dir. Tony Yacenda · Anomaly
  • Sprite "Same Name" (2022) commercial still© SpriteSprite “Same Name” 2022Dir. Tony Yacenda · Majority

05 · For producers

What producers use Tony Yacenda's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Tony Yacenda's work and find directors with a similar style, each with every spot, agency, production company and award.

    Max Gutierrez© MondelezBryan Buckley© E-TradeJake Szymanski© Uber EatsWayne McClammy© Amazon Alexa
    Similar to Tony Yacenda: Max Gutierrez, Bryan Buckley, Jake Szymanski
  2. 02Tony Yacenda's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 11 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Hard Rock Bet “Party - So Metta”© Hard Rock BetNew York Times “NYT Family Subscription - Not Gonna Make It”© New York TimesNew York Times “NYT Family Subscription - Order”© New York TimesNew York Times “NYT Family Subscription - Stuffing”© New York Times
    11 commercials, 0 award-winning

06 · Questions

About Tony Yacenda

What commercials has Tony Yacenda directed?+

11 in the library, 2022–2026, including Hard Rock Bet “Party - So Metta”, New York Times “NYT Family Subscription - Not Gonna Make It”, New York Times “NYT Family Subscription - Order” and New York Times “NYT Family Subscription - Stuffing”.

Which production company does Tony Yacenda work with?+

Most often Smuggler (10 spots).

Which agencies has Tony Yacenda worked with?+

Zulu Alpha Kilo (5), 72andSunny NY (4), Majority (1) and Anomaly (1).

Which directors have a similar style to Tony Yacenda?+

Max Gutierrez, Bryan Buckley, Jake Szymanski, Wayne McClammy and Guy Shelmerdine, by the ideas, tone and categories of their work.

07 · Discover

Other directors with a similar style

Not connected to Tony Yacenda: matched by the ideas, tone and categories of their commercials.