framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

commercial director

Simon Willows

Simon Willows is a commercial director. FrameThrower's visual library has 16 of their commercials (2003–2023), cut shot by shot, 1 of them award-winning. The work includes spots for Essity, Lotus Pictures, Meta and Smyths Toys Superstores, produced most often by Agile Films and Darling Films - South Africa, for agencies including Publicis Groupe, Meta and McCann Manchester.

16
Commercials in our library
1
Award-winning
2003–2023
Active

01 · Featured

Simon Willows's most awarded commercial

Video: Simon Willows on Vimeo

D&AD Wood Pencil 2003

Nike “Chicken” 2003

A raw chicken and an egg engage in a series of absurd challenges across London, culminating in a race to determine who came first.

Directed by Simon Willows · Wieden+Kennedy · Addiction

See the spot →

02 · Brands

Brands Simon Willows has made commercials for

Every brand in the library, by award-winning work.

  • Nike2003

    1 commercials · 1 award-winning

  • Essity2019

    3 commercials

  • Lotus Pictures2019

    2 commercials

  • Meta2022

    2 commercials

  • Smyths Toys Superstores2023

    1 commercials

  • Betfair2022

    1 commercials

  • Audible2020

    1 commercials

  • Pay.UK2019

    1 commercials

  • Sky Q2020

    1 commercials

  • Gaviscon2020

    1 commercials

  • Ferrero2019

    1 commercials

  • Synchrony2019

    1 commercials

03 · Works with

Who Simon Willows works with

From the credits: the companies behind the spots, by number of spots.

Production companies Simon Willows works with

Agencies Simon Willows works with

04 · Awards

Simon Willows's awards

Award-winning commercials in the library, by their best award, and the company honours we could source.

  • 1

    D&AD

    .

Top award-winning spots

05 · Work

Commercials by Simon Willows

Our visual library has 16 Simon Willows commercials, cut shot by shot. Here: the latest, then the most awarded.

Per year · gold = award-winning

2020

Latest

Smyths Toys Superstores “We Really Wanna Go To Smyths Toys Superstores” (2023)© Smyths Toys SuperstoresSmyths Toys Superstores “We Really Wanna Go To Smyths Toys Superstores” 2023
Betfair “Fingers” (2022)© BetfairBetfair “Fingers” 2022
Meta “Good Ideas Part One” (2022)© MetaMeta “Good Ideas Part One” 2022
Meta “Good Ideas Part Two” (2022)© MetaMeta “Good Ideas Part Two” 2022
Audible “Fold 7/Agile” (2020)© AudibleAudible “Fold 7/Agile” 2020

Most awarded

  • Nike "Chicken" (2003) commercial still© NikeNike “Chicken” 2003Dir. Simon Willows · Wieden+KennedyD&AD Wood Pencil 2003
  • Smyths Toys Superstores "We Really Wanna Go To Smyths Toys Superstores" (2023) commercial still© Smyths Toys SuperstoresSmyths Toys Superstores “We Really Wanna Go To Smyths Toys Superstores” 2023Dir. Simon Willows · McCann Manchester
  • Betfair "Fingers" (2022) commercial still© BetfairBetfair “Fingers” 2022Dir. Simon Willows · Pablo
  • Meta "Good Ideas Part One" (2022) commercial still© MetaMeta “Good Ideas Part One” 2022Dir. Simon Willows · Meta
  • Meta "Good Ideas Part Two" (2022) commercial still© MetaMeta “Good Ideas Part Two” 2022Dir. Simon Willows · Meta
  • Audible "Fold 7/Agile" (2020) commercial still© AudibleAudible “Fold 7/Agile” 2020Dir. Simon Willows · Fold7
  • Sky Q "Disney" (2020) commercial still© Sky QSky Q “Disney” 2020Dir. Simon Willows · venturethree
  • Gaviscon "Double Action Bat Away" (2020) commercial still© GavisconGaviscon “Double Action Bat Away” 2020Dir. Simon Willows · Havas
  • Pay.UK "SWITCH GUARANTEE GUY IS BACK WITH SOME NEW MOVES" (2019) commercial still© Pay.UKPay.UK “SWITCH GUARANTEE GUY IS BACK WITH SOME NEW MOVES” 2019Dir. Simon Willows · Engine
  • Lotus Pictures "Lotus Baby - Tour de France" (2019) commercial still© Lotus PicturesLotus Pictures “Lotus Baby - Tour de France” 2019Dir. Simon Willows · Publicis
  • Essity "Dance" (2019) commercial still© EssityEssity “Dance” 2019Dir. Simon Willows · Publicis Groupe
  • Essity "Mirror" (2019) commercial still© EssityEssity “Mirror” 2019Dir. Simon Willows · Publicis Groupe
  • Essity "Duet" (2019) commercial still© EssityEssity “Duet” 2019Dir. Simon Willows · Publicis Groupe
  • Lotus Pictures "Where is baby" (2019) commercial still© Lotus PicturesLotus Pictures “Where is baby” 2019Dir. Simon Willows · Publicis UK
  • Ferrero "Chocofresh Piano Cat by FABLEfx" (2019) commercial still© FerreroFerrero “Chocofresh Piano Cat by FABLEfx” 2019Dir. Simon Willows · Honey
  • Synchrony "A Place for Possible" (2019) commercial still© SynchronySynchrony “A Place for Possible” 2019Dir. Simon Willows

06 · For producers

What producers use Simon Willows's page for

  1. 01Shortlist directors for your triple bid

    You need three directors who can deliver this tone, and a reel is not a shortlist.

    Start from Simon Willows's work and find directors with a similar style, each with every spot, agency, production company and award.

    Dario Piana© Aqualtis Washing MachineThe Sacred Egg© EA SkateFloris Kingma© YotoDom & Nic© first direct
    Similar to Simon Willows: Dario Piana, The Sacred Egg, Floris Kingma

  2. 02Simon Willows's full body of work, with credits

    A reel shows the hits. You need every spot, and who made each one with them.

    All 16 commercials, searchable shot by shot, with the agency, production company and awards on every spot.

    Nike “Chicken”© NikeSmyths Toys Superstores “We Really Wanna Go To Smyths Toys Superstores”© Smyths Toys SuperstoresBetfair “Fingers”© BetfairMeta “Good Ideas Part One”© Meta
    16 commercials, 1 award-winning

07 · Questions

About Simon Willows

What commercials has Simon Willows directed?+

16 in the library, 2003–2023, including Nike “Chicken”, Smyths Toys Superstores “We Really Wanna Go To Smyths Toys Superstores”, Betfair “Fingers” and Meta “Good Ideas Part One”.

Which production company does Simon Willows work with?+

Most often Agile Films (5 spots), also Darling Films - South Africa, Untold Fable and venturethree.

Which agencies has Simon Willows worked with?+

Publicis Groupe (3), Meta (2), McCann Manchester (1), Pablo (1) and Fold7 (1).

What awards has Simon Willows's work won?+

1 award-winning spots, including D&AD Wood Pencil 2003 for Nike “Chicken”.

Which directors have a similar style to Simon Willows?+

Dario Piana, The Sacred Egg, Floris Kingma, Dom & Nic and Los Perez, by the ideas, tone and categories of their work.

08 · Discover

Other directors with a similar style

Not connected to Simon Willows: matched by the ideas, tone and categories of their commercials.