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Diamond Producers Association “The Diamond Journey” 2020

Diamond Producers Association “The Diamond Journey” (2020) is a Diamond Producers Association commercial directed by Ian Pons Jewell for BBH, produced by Academy. It won 2 awards, including British Arrows 2020 Craft Silver — Costume / Wardrobe.

This ad traces the epic journey of a diamond, from its cosmic origins and formation deep within the Earth to its discovery and eventual role in human history and personal connections.

Video: Ian Pons Jewell on Vimeo

Shot by shot

  1. A lone figure stands on a hill overlooking a vast desert landscape with mountains in the distance under a dramatic sky at sunset.© Diamond Producers Association0:26
  2. A wide shot shows a small pool of water in the center of a cracked, dry, dark gray landscape, with a golden liquid flowing into it from the right.© Diamond Producers Association0:29
  3. A person with long dark hair and mud-covered skin sits in a muddy riverbed, surrounded by cracked earth, looking around.© Diamond Producers Association0:35
  4. A lone figure stands on a desolate, rocky landscape as a volcano erupts in the distance under a dramatic sky.© Diamond Producers Association0:36
  5. A wide shot shows a long line of people on horseback riding along a river in a vast, mountainous landscape under a cloudy sky.© Diamond Producers Association1:12
  6. A wide shot shows a large group of people in ancient attire walking through a rocky, mountainous landscape under a cloudy sky.© Diamond Producers Association1:18
  7. A low-angle shot looks up at tall pine trees with green needles, their tops forming a circle around a bright blue sky.© Diamond Producers Association2:11
  8. A man with dark hair and a white shirt leans against a tree in a forest, looking content.© Diamond Producers Association2:17
  9. A man in period clothing sits against a tree in a forest, then a woman in a long dress walks through the sun-dappled woods.© Diamond Producers Association2:20
  10. A young couple, dressed in period clothing, dances closely in a dimly lit room with other people in the background.© Diamond Producers Association2:46
  11. A woman with a diamond ring on her finger tends to tomato plants in a greenhouse, picking a ripe tomato.© Diamond Producers Association3:23
  12. A young child with dark hair and a small cut on their lip looks up with a curious expression, with soft light on their face.© Diamond Producers Association3:30

Stills © Diamond Producers Association. Made by BBH, Academy and Ian Pons Jewell.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The epic journey of a diamond through time and space, connecting generations.

Tagline: “THREE BILLION YEARS IN THE MAKING”

origin storyjourney through timenature's powerhuman connectionhistorical progressiontransformation

The cut

Length
231 s
Shots
99
Average shot
2.3 s
Format
mixed

What creatives use Diamond Producers Association “The Diamond Journey” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Diamond Producers Association “The Diamond Journey”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A lone figure stands on a hill overlooking a vast desert landscape with mountains in the distance under a dramatic sky at sunset.© Diamond Producers AssociationA wide shot shows a small pool of water in the center of a cracked, dry, dark gray landscape, with a golden liquid flowing into it from the right.© Diamond Producers AssociationA person with long dark hair and mud-covered skin sits in a muddy riverbed, surrounded by cracked earth, looking around.© Diamond Producers AssociationA lone figure stands on a desolate, rocky landscape as a volcano erupts in the distance under a dramatic sky.© Diamond Producers Association
    Frames from Diamond Producers Association “The Diamond Journey”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Diamond Producers Association “The Diamond Journey” in order, with its length, framing and what happens in it.

    A lone figure stands on a hill overlooking a vast desert landscape with mountains in the distance under a dramatic sky at sunset.© Diamond Producers AssociationA wide shot shows a small pool of water in the center of a cracked, dry, dark gray landscape, with a golden liquid flowing into it from the right.© Diamond Producers AssociationA person with long dark hair and mud-covered skin sits in a muddy riverbed, surrounded by cracked earth, looking around.© Diamond Producers AssociationA lone figure stands on a desolate, rocky landscape as a volcano erupts in the distance under a dramatic sky.© Diamond Producers AssociationA wide shot shows a long line of people on horseback riding along a river in a vast, mountainous landscape under a cloudy sky.© Diamond Producers AssociationA wide shot shows a large group of people in ancient attire walking through a rocky, mountainous landscape under a cloudy sky.© Diamond Producers Association
    Length: 231 s · Shots: 99 · Average shot: 2.3 s · Format: mixed

  3. 03Ad ideas: every spot built on a origin story

    Before you present an idea, you need to know who has done it, and how.

    Diamond Producers Association “The Diamond Journey” is built on a origin story. Search the library by idea to see every spot that uses it.

    Sprout “Homegrown Sound”© SproutKFC “Obsession”© KFCCarlsberg “Carlsberg Curiosity”© CarlsbergKFC France “KFC Crispy”© KFC France
    Sprout · KFC · Carlsberg · KFC France

More commercials by Ian Pons Jewell

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Questions

Who directed the Diamond Producers Association “The Diamond Journey” commercial?

Ian Pons Jewell directed it, produced by Academy, for the agency BBH.

Which agency made Diamond Producers Association “The Diamond Journey”?

BBH created it for Diamond Producers Association (2020).

What awards did Diamond Producers Association “The Diamond Journey” win?

2 awards, including British Arrows 2020 Craft Silver — Costume / Wardrobe and British Arrows 2020 Craft Bronze — Achievement In Production.

What is the tagline of Diamond Producers Association “The Diamond Journey”?

“THREE BILLION YEARS IN THE MAKING”

Sources for the credits and awards

britisharrows.com