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Coca-Cola “Heist” 2008

Coca-Cola “Heist” (2008) is a Coca-Cola commercial directed by Todd Mueller for Wieden+Kennedy, produced by Psyop. It won 3 awards, including Clio 2009 Silver — Television/Cinema/Digital / Music-Adaptation, AICP Show 2009 Honoree Visual Effects and Emmy 2009 Outstanding Commercial — winner.

A man naps in a park, unaware that tiny insects are working together to steal his Coca-Cola bottle.

Video: Psyop on Vimeo

Shot by shot

  1. A man in a grey t-shirt and dark pants lies barefoot on a picnic blanket under a tree in a sunny park, with other people in the background.© Coca-Cola0:00
  2. A ladybug with red wings and black spots lands on a red bottle cap of a glass bottle, with a blurred green background.© Coca-Cola0:04
  3. A ladybug with red and black wings opens its wings on a red Coca-Cola bottle cap, preparing to fly, in a close-up shot.© Coca-Cola0:10
  4. A green grasshopper with translucent wings flies through the air, surrounded by other blurry grasshoppers and bright, out-of-focus green foliage in the background.© Coca-Cola0:13
  5. A Coca-Cola bottle stands in green grass with bees swarming around it, under a bright sky with tree branches.© Coca-Cola0:18
  6. A young man in a grey t-shirt is sleeping on a picnic blanket in a park, with a butterfly landing on his nose.© Coca-Cola0:22
  7. A man in a grey t-shirt and dark pants lies barefoot on a grassy hill under a tree, with a picnic basket nearby, enjoying a sunny day.© Coca-Cola0:26
  8. A red Coca-Cola bottle cap splashes into a pond with lily pads and green foliage.© Coca-Cola0:28
  9. A close-up shot of a Coca-Cola bottle cap, covered in moss and water droplets, as it is carried by an ant-like creature through a lush, green environment.© Coca-Cola0:36
  10. A small Coca-Cola bottle is seen hanging from a mossy branch, as a green caterpillar descends on a silk thread in a lush, sunlit forest.© Coca-Cola0:38
  11. A large beetle with a ladybug on its head struggles to open a Coca-Cola bottle cap on a mossy forest floor.© Coca-Cola0:43
  12. A young man lies on a blanket in a sunny park, watching a Coca-Cola bottle made of butterflies disintegrate and fly away.© Coca-Cola0:46

Stills © Coca-Cola. Made by Wieden+Kennedy, Psyop and Todd Mueller.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Miniature insects collaborate in an epic heist to get a sip of Coca-Cola.

Tagline: “Open Happiness”

miniature worldheist movie tropesunaware humannature's ingenuityteamwork

The cut

Length
60 s
Shots
30
Average shot
2.0 s
Format
mixed

What creatives use Coca-Cola “Heist” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “Heist”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a grey t-shirt and dark pants lies barefoot on a picnic blanket under a tree in a sunny park, with other people in the background.© Coca-ColaA ladybug with red wings and black spots lands on a red bottle cap of a glass bottle, with a blurred green background.© Coca-ColaA ladybug with red and black wings opens its wings on a red Coca-Cola bottle cap, preparing to fly, in a close-up shot.© Coca-ColaA green grasshopper with translucent wings flies through the air, surrounded by other blurry grasshoppers and bright, out-of-focus green foliage in the background.© Coca-Cola
    Frames from Coca-Cola “Heist”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “Heist” in order, with its length, framing and what happens in it.

    A man in a grey t-shirt and dark pants lies barefoot on a picnic blanket under a tree in a sunny park, with other people in the background.© Coca-ColaA ladybug with red wings and black spots lands on a red bottle cap of a glass bottle, with a blurred green background.© Coca-ColaA ladybug with red and black wings opens its wings on a red Coca-Cola bottle cap, preparing to fly, in a close-up shot.© Coca-ColaA green grasshopper with translucent wings flies through the air, surrounded by other blurry grasshoppers and bright, out-of-focus green foliage in the background.© Coca-ColaA Coca-Cola bottle stands in green grass with bees swarming around it, under a bright sky with tree branches.© Coca-ColaA young man in a grey t-shirt is sleeping on a picnic blanket in a park, with a butterfly landing on his nose.© Coca-Cola
    Length: 60 s · Shots: 30 · Average shot: 2.0 s · Format: mixed

  3. 03Ad ideas: every spot built on a miniature world

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “Heist” is built on a miniature world. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiKaiser Permanente “Moving All To One”© Kaiser PermanenteHonda “#StayHome”© HondaCoca-Cola “New Coke-Stranger Things”© Coca-Cola
    Aldi · Kaiser Permanente · Honda · Coca-Cola

More commercials by Todd Mueller

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca-Cola “Heist” commercial?

Todd Mueller directed it, produced by Psyop, for the agency Wieden+Kennedy.

Which agency made Coca-Cola “Heist”?

Wieden+Kennedy created it for Coca-Cola (2008).

What awards did Coca-Cola “Heist” win?

3 awards, including Clio 2009 Silver — Television/Cinema/Digital / Music-Adaptation, AICP Show 2009 Honoree Visual Effects and Emmy 2009 Outstanding Commercial — winner.

What is the tagline of Coca-Cola “Heist”?

“Open Happiness”

Sources for the credits and awards

en.wikipedia.orgaicpawards.comclios.com