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Bombay Sapphire “Drift” 2004

Bombay Sapphire “Drift” (2004) is a Bombay Sapphire commercial directed by Todd Mueller for Margeotes Fertitta & Partners, produced by Psyop. It won 3 awards, including Clio 2004 Silver — Television/Cinema / Animation, AICP 2004 Honoree Graphics and AICP Show 2004 Honoree Design.

A woman blows dandelion seeds that transform into fantastical creatures, illustrating the imaginative and inspiring essence of Bombay Sapphire gin.

Video: Psyop on Vimeo

Frames

  1. The words "BOMBAY SAPPHIRE PRESENTS" appear on a blue, abstract background, then fade to "DRIFT" as the background shifts.© Bombay Sapphire0:00
  2. A silhouette of a woman stands on a bridge, blowing dandelion seeds into the air, which transform into various creatures in a fantastical, animated world.© Bombay Sapphire0:06
  3. Bombay Sapphire “Drift”, shot 3© Bombay Sapphire0:14
  4. Bombay Sapphire “Drift”, shot 3© Bombay Sapphire0:22
  5. Bombay Sapphire “Drift”, shot 3© Bombay Sapphire0:31
  6. Bombay Sapphire “Drift”, shot 3© Bombay Sapphire0:39
  7. A bottle of Bombay Sapphire gin is shown against a blue, abstract background with light streaks, highlighting the product's label.© Bombay Sapphire0:56
  8. The Bombay Sapphire gin bottle is shown against a blue background, then the bottle fades to reveal the brand logo and tagline.© Bombay Sapphire0:58

Stills © Bombay Sapphire. Made by Margeotes Fertitta & Partners, Psyop and Todd Mueller.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dandelion seeds transform into fantastical creatures, symbolizing inspiration.

Tagline: “INSPIRED”

magical realismtransformation sequencenature's beautyjourney of imaginationsilhouette storytelling

The cut

Length
60 s
Shots
4
One take
50 s in a single shot
Format
animation 2d

What creatives use Bombay Sapphire “Drift” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bombay Sapphire “Drift”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    The words "BOMBAY SAPPHIRE PRESENTS" appear on a blue, abstract background, then fade to "DRIFT" as the background shifts.© Bombay SapphireA silhouette of a woman stands on a bridge, blowing dandelion seeds into the air, which transform into various creatures in a fantastical, animated world.© Bombay SapphireBombay Sapphire “Drift”, 0:14© Bombay SapphireBombay Sapphire “Drift”, 0:22© Bombay Sapphire
    Frames from Bombay Sapphire “Drift”

  2. 02How a one-take commercial is built

    50 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    The words "BOMBAY SAPPHIRE PRESENTS" appear on a blue, abstract background, then fade to "DRIFT" as the background shifts.© Bombay SapphireA silhouette of a woman stands on a bridge, blowing dandelion seeds into the air, which transform into various creatures in a fantastical, animated world.© Bombay SapphireBombay Sapphire “Drift”, 0:14© Bombay SapphireBombay Sapphire “Drift”, 0:22© Bombay SapphireBombay Sapphire “Drift”, 0:31© Bombay SapphireBombay Sapphire “Drift”, 0:39© Bombay Sapphire
    Length: 60 s · Shots: 4 · One take: 50 s in a single shot · Format: animation 2d

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Bombay Sapphire “Drift” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Todd Mueller

Award-winning spirits commercials

Questions

Who directed the Bombay Sapphire “Drift” commercial?

Todd Mueller directed it, produced by Psyop, for the agency Margeotes Fertitta & Partners.

Which agency made Bombay Sapphire “Drift”?

Margeotes Fertitta & Partners created it for Bombay Sapphire (2004).

What awards did Bombay Sapphire “Drift” win?

3 awards, including Clio 2004 Silver — Television/Cinema / Animation, AICP 2004 Honoree Graphics and AICP Show 2004 Honoree Design.

What is the tagline of Bombay Sapphire “Drift”?

“INSPIRED”

Sources for the credits and awards

aicpawards.comweb.archive.org