framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Coca-Cola “Coke is a Coke” 2019

Coca-Cola “Coke is a Coke” (2019) is a Coca-Cola commercial directed by Kylie Matulick for Wieden+Kennedy, produced by Psyop. It won 2 awards, including AICP 2019 Honoree Graphic Design & Animation and AICP Post 2019 Winner Motion Graphics & Design.

This animated commercial celebrates diversity and unity, showing various characters from different backgrounds enjoying a Coca-Cola, emphasizing that while people are unique, the joy of Coke is universal.

Video: Psyop on Vimeo

Shot by shot

  1. A black screen with white dots transforms into a stylized Coca-Cola bottle, then a cartoon hand catches it.© Coca-Cola0:00
  2. A cartoon character with black fur and white hands holds a small Coca-Cola bottle, preparing to open it against a light background.© Coca-Cola0:05
  3. A stylized animated character with red hair and a striped shirt drinks from a Coca-Cola bottle against a plain background.© Coca-Cola0:06
  4. A woman in a black hat and red pants balances on a seesaw with an astronaut, while a giant gorilla watches and then drinks a tiny Coke.© Coca-Cola0:07
  5. A stylized animated gorilla with a red and white headband transforms into a woman with long black hair and glasses, drinking from a Coca-Cola bottle.© Coca-Cola0:15
  6. A cartoon woman in glasses and a polka dot dress holds a Coca-Cola bottle, then a diverse group of cartoon people appear and dance.© Coca-Cola0:20
  7. A cartoon female character with red hair and a red cape holds a Coca-Cola bottle while sitting on a large red letter 'K'.© Coca-Cola0:27
  8. Coca-Cola “Coke is a Coke”, shot 16© Coca-Cola0:28
  9. Two animated people sit on a dock, a Coca-Cola bottle between them, as one reaches for it.© Coca-Cola0:36
  10. Two animated hands, one dark-skinned and one light-skinned, gently hold a stylized Coca-Cola bottle in a close-up shot.© Coca-Cola0:38
  11. Two animated hands, one light-skinned and one dark-skinned, form a heart shape around a red heart on a light background.© Coca-Cola0:41
  12. An animated man with a red beard and white shirt raises his arms, then a diverse group of animated characters appear, some holding Coca-Cola bottles.© Coca-Cola0:46

Stills © Coca-Cola. Made by Wieden+Kennedy, Psyop and Kylie Matulick.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Diverse animated characters enjoy Coke, celebrating individuality and togetherness.

Tagline: “Together is Beautiful”

celebration of diversityunity through shared experienceanimated vignettespersonification of objectsvisual metaphors

The cut

Length
60 s
Shots
21
Average shot
2.9 s
Format
animation 2d

What creatives use Coca-Cola “Coke is a Coke” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Coca-Cola “Coke is a Coke”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A cartoon character with black fur and white hands holds a small Coca-Cola bottle, preparing to open it against a light background.© Coca-ColaA stylized animated character with red hair and a striped shirt drinks from a Coca-Cola bottle against a plain background.© Coca-ColaA woman in a black hat and red pants balances on a seesaw with an astronaut, while a giant gorilla watches and then drinks a tiny Coke.© Coca-ColaA stylized animated gorilla with a red and white headband transforms into a woman with long black hair and glasses, drinking from a Coca-Cola bottle.© Coca-Cola
    Frames from Coca-Cola “Coke is a Coke”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Coca-Cola “Coke is a Coke” in order, with its length, framing and what happens in it.

    A cartoon character with black fur and white hands holds a small Coca-Cola bottle, preparing to open it against a light background.© Coca-ColaA stylized animated character with red hair and a striped shirt drinks from a Coca-Cola bottle against a plain background.© Coca-ColaA woman in a black hat and red pants balances on a seesaw with an astronaut, while a giant gorilla watches and then drinks a tiny Coke.© Coca-ColaA stylized animated gorilla with a red and white headband transforms into a woman with long black hair and glasses, drinking from a Coca-Cola bottle.© Coca-ColaA cartoon woman in glasses and a polka dot dress holds a Coca-Cola bottle, then a diverse group of cartoon people appear and dance.© Coca-ColaA cartoon female character with red hair and a red cape holds a Coca-Cola bottle while sitting on a large red letter 'K'.© Coca-Cola
    Length: 60 s · Shots: 21 · Average shot: 2.9 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a celebration of diversity

    Before you present an idea, you need to know who has done it, and how.

    Coca-Cola “Coke is a Coke” is built on a celebration of diversity. Search the library by idea to see every spot that uses it.

    Apple “I'm Not Remarkable”© AppleSAS Scandinavian Airlines “What is truely Scandinavian”© SAS Scandinavian AirlinesCrayola “Color Yourself Into the World”© CrayolaUnilever “Proudly Seeking Pleasure”© Unilever
    Apple · SAS Scandinavian Airlines · Crayola · Unilever

More commercials by Kylie Matulick

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Coca-Cola “Coke is a Coke” commercial?

Kylie Matulick directed it, produced by Psyop, for the agency Wieden+Kennedy.

Which agency made Coca-Cola “Coke is a Coke”?

Wieden+Kennedy created it for Coca-Cola (2019).

What awards did Coca-Cola “Coke is a Coke” win?

2 awards, including AICP 2019 Honoree Graphic Design & Animation and AICP Post 2019 Winner Motion Graphics & Design.

What is the tagline of Coca-Cola “Coke is a Coke”?

“Together is Beautiful”

Sources for the credits and awards

aicpawards.com