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Clas Ohlson “Merry Stress Free Christmas” 2019

Clas Ohlson “Merry Stress Free Christmas” (2019) is a Clas Ohlson commercial directed by Adam Berg, produced by Indio. It won one award: Epica 2019 Bronze Animation.

This ad showcases various Christmas products from Clas Ohlson, emphasizing a "Merry Stress Free Christmas" through decorating, lighting, baking, and gifting.

Video: Clas Ohlson UK on YouTube

Shot by shot

  1. White text appears on a red background with subtle texture, forming the phrase "Merry Stress Free Christmas" with the brand logo in the bottom right corner.© Clas Ohlson0:00
  2. A festive Christmas table is set with plates, glasses, and jars of food, adorned with hanging ornaments and pine branches, with the word "DECORATING" superimposed.© Clas Ohlson0:04
  3. A close-up shot shows Christmas ornaments hanging from a branch with fairy lights, with the word "DECORATING" on screen.© Clas Ohlson0:06
  4. White text "GREAT PRICES" appears on a red background with a subtle texture, then slides off to the left as a white star-shaped lantern appears on the right.© Clas Ohlson0:07
  5. A close-up shot of warm white Christmas lights on a green Christmas tree, with the word "LIGHTING" on screen.© Clas Ohlson0:10
  6. Two white, glowing reindeer decorations stand in a festive outdoor setting with firewood and string lights in the background.© Clas Ohlson0:11
  7. White text on a red background with a subtle texture, displaying "2-YEAR GUARANTEE" and the Clas Ohlson logo.© Clas Ohlson0:12
  8. A person's hands cut out gingerbread cookies from dough on a white table with baking ingredients, with the word "BAKING" on screen.© Clas Ohlson0:13
  9. A top-down shot shows golden measuring spoons with flour and cinnamon rolls on parchment paper, with the word "BAKING" on screen.© Clas Ohlson0:16
  10. White text on a red background reads "10,000 PRODUCTS" with a white line underneath, and the Clas Ohlson logo in the bottom right corner.© Clas Ohlson0:17
  11. A close-up shot of a beautifully wrapped pink gift box with a sprig of pine and a tag, surrounded by other gifts and greenery, with the word "GIFTING" overlaid.© Clas Ohlson0:19
  12. A person's hands are seen tying a red and white ribbon around a brown paper gift box, surrounded by other gifts and pine needles on a table.© Clas Ohlson0:20

Stills © Clas Ohlson. Made by Indio and Adam Berg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase Clas Ohlson's diverse Christmas product range for a stress-free holiday.

holiday cheerproduct showcaseseasonal themestress-free solutionvisual list

The cut

Length
30 s
Shots
16
Average shot
1.9 s

What creatives use Clas Ohlson “Merry Stress Free Christmas” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Clas Ohlson “Merry Stress Free Christmas”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A festive Christmas table is set with plates, glasses, and jars of food, adorned with hanging ornaments and pine branches, with the word "DECORATING" superimposed.© Clas OhlsonA close-up shot shows Christmas ornaments hanging from a branch with fairy lights, with the word "DECORATING" on screen.© Clas OhlsonWhite text "GREAT PRICES" appears on a red background with a subtle texture, then slides off to the left as a white star-shaped lantern appears on the right.© Clas OhlsonA close-up shot of warm white Christmas lights on a green Christmas tree, with the word "LIGHTING" on screen.© Clas Ohlson
    Frames from Clas Ohlson “Merry Stress Free Christmas”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Clas Ohlson “Merry Stress Free Christmas” in order, with its length, framing and what happens in it.

    A festive Christmas table is set with plates, glasses, and jars of food, adorned with hanging ornaments and pine branches, with the word "DECORATING" superimposed.© Clas OhlsonA close-up shot shows Christmas ornaments hanging from a branch with fairy lights, with the word "DECORATING" on screen.© Clas OhlsonWhite text "GREAT PRICES" appears on a red background with a subtle texture, then slides off to the left as a white star-shaped lantern appears on the right.© Clas OhlsonA close-up shot of warm white Christmas lights on a green Christmas tree, with the word "LIGHTING" on screen.© Clas OhlsonTwo white, glowing reindeer decorations stand in a festive outdoor setting with firewood and string lights in the background.© Clas OhlsonA person's hands cut out gingerbread cookies from dough on a white table with baking ingredients, with the word "BAKING" on screen.© Clas Ohlson
    Length: 30 s · Shots: 16 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a holiday cheer

    Before you present an idea, you need to know who has done it, and how.

    Clas Ohlson “Merry Stress Free Christmas” is built on a holiday cheer. Search the library by idea to see every spot that uses it.

    Planters “Open the Magic”© PlantersLandsec “Speechless”© LandsecPrime Video “Una amistad improbable”© Prime VideoBurberry “Close Your Eyes and Think of Christmas”© Burberry
    Planters · Landsec · Prime Video · Burberry

More commercials by Adam Berg

Award-winning retail commercials

Questions

Who directed the Clas Ohlson “Merry Stress Free Christmas” commercial?

Adam Berg directed it, produced by Indio.

What awards did Clas Ohlson “Merry Stress Free Christmas” win?

1 awards, including Epica 2019 Bronze Animation.

Sources for the credits and awards

winners.epica-awards.com