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Samsung “King of TV City” 2013

Samsung “King of TV City” (2013) is a Samsung commercial directed by Adam Berg for CHI & Partners, produced by Stink. It won 4 awards, including Epica 2013 Silver Editing & Special Effects and Clio 2014 Bronze — Film Technique / Visual Effects.

A man walks through an empty city that slowly becomes a chaotic movie set, filled with stampeding animals, dinosaurs, and alien invasions, all controlled by his Samsung Smart TV.

Video: Paul Hardcastle on Vimeo

Shot by shot

  1. A man with dark hair, seen from behind, walks down a city street with tall buildings and a green traffic light in the distance.© Samsung0:00
  2. A man with short brown hair and a dark vest looks around with a concerned expression on a sunny street.© Samsung0:11
  3. A wide shot of a city street shows a stampede of blurred, dark figures running towards the camera, creating a sense of urgency.© Samsung0:18
  4. A man with a beard and a ring on his finger stands with his arm raised, facing a stampede of wildebeest in a city street.© Samsung0:24
  5. A giant monster's foot crushes a yellow taxi cab on a debris-strewn street in a destroyed city.© Samsung0:29
  6. A man in a vest looks up at a giant T-Rex in a city street, with a van parked nearby.© Samsung0:34
  7. A man with dark, curly hair and a beard, wearing a grey shirt and dark vest, turns his head to the right in a dark room.© Samsung0:43
  8. A man with dark hair and a dark vest smiles subtly, looking down and to the side, against a blurred building exterior.© Samsung0:47
  9. A man in a vest and a teddy bear on a tricycle look up in surprise on a dark, empty street.© Samsung0:53
  10. A man in a dark outfit stands on a city street at night, looking up at a giant glowing alien spaceship hovering between tall buildings, as explosions erupt below.© Samsung1:01
  11. A man stands in the middle of a city street at night, looking up at a giant, glowing, alien-like structure amidst a shower of sparks and smoke.© Samsung1:11
  12. A man in a vest and dark pants walks past a large explosion of fire and sparks in a dark city alleyway at night.© Samsung1:14

Stills © Samsung. Made by CHI & Partners, Stink and Adam Berg.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man controls a movie-like city with his Smart TV's voice commands.

Tagline: “A new way to control TV.”

empty citymovie set comes to lifevoice control technologyheroic protagonistescalating chaosmeta-narrative

The cut

Length
90 s
Shots
52
Average shot
1.7 s

What creatives use Samsung “King of TV City” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Samsung “King of TV City”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dark hair, seen from behind, walks down a city street with tall buildings and a green traffic light in the distance.© SamsungA man with short brown hair and a dark vest looks around with a concerned expression on a sunny street.© SamsungA wide shot of a city street shows a stampede of blurred, dark figures running towards the camera, creating a sense of urgency.© SamsungA man with a beard and a ring on his finger stands with his arm raised, facing a stampede of wildebeest in a city street.© Samsung
    Frames from Samsung “King of TV City”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Samsung “King of TV City” in order, with its length, framing and what happens in it.

    A man with dark hair, seen from behind, walks down a city street with tall buildings and a green traffic light in the distance.© SamsungA man with short brown hair and a dark vest looks around with a concerned expression on a sunny street.© SamsungA wide shot of a city street shows a stampede of blurred, dark figures running towards the camera, creating a sense of urgency.© SamsungA man with a beard and a ring on his finger stands with his arm raised, facing a stampede of wildebeest in a city street.© SamsungA giant monster's foot crushes a yellow taxi cab on a debris-strewn street in a destroyed city.© SamsungA man in a vest looks up at a giant T-Rex in a city street, with a van parked nearby.© Samsung
    Length: 90 s · Shots: 52 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a escalating chaos

    Before you present an idea, you need to know who has done it, and how.

    Samsung “King of TV City” is built on a escalating chaos. Search the library by idea to see every spot that uses it.

    Squarespace “Unavailable”© SquarespaceSteadfast Stationery “Steadfast - Dirty Money”© Steadfast StationeryMake My Money Matter “Beep”© Make My Money MatterTab “Australia's National Sport Is”© Tab
    Squarespace · Steadfast Stationery · Make My Money Matter · Tab

More commercials by Adam Berg

More from CHI & Partners

Award-winning home commercials

Questions

Who directed the Samsung “King of TV City” commercial?

Adam Berg directed it, produced by Stink, for the agency CHI & Partners.

Which agency made Samsung “King of TV City”?

CHI & Partners created it for Samsung (2013).

What awards did Samsung “King of TV City” win?

4 awards, including Epica 2013 Silver Editing & Special Effects, Clio 2014 Bronze — Film Technique / Visual Effects, Epica 2013 Bronze Direction & Cinematography and Epica 2013 Bronze Homes, Furnishings & Appliances.

What is the tagline of Samsung “King of TV City”?

“A new way to control TV.”

Sources for the credits and awards

winners.epica-awards.comwinners.epica-awards.comwinners.epica-awards.comclios.com