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Christie's “The Last Da Vinci” 2018

Christie's “The Last Da Vinci” (2018) is a Christie's commercial for Droga5. It won 2 awards, including Cannes Lions 2018 Film Craft Gold.

A diverse group of people, including celebrities, gaze in awe at an unseen masterpiece, highlighting the universal impact of art.

Video: Christie's on YouTube

Shot by shot

  1. A woman with dark hair and a white shirt is partially visible in the foreground, while another woman with dark hair looks on in the background, in a dimly lit interior.© Christie's0:17
  2. A young woman with glasses looks intently forward, framed by two blurry figures, in a dimly lit interior setting.© Christie's1:34
  3. An older woman with gray hair looks up with a surprised expression in a dimly lit interior setting.© Christie's1:49
  4. A senior man with glasses and a light jacket looks up intently, partially obscured by a woman's shoulder in a dark, crowded room.© Christie's2:18
  5. An older man with glasses and a light jacket looks up intently, partially obscured by a woman's dark shoulder in a dimly lit interior.© Christie's2:21
  6. A woman in her 60s with dark hair and a pearl necklace looks on with a concerned expression, surrounded by other people in a dark, crowded interior.© Christie's2:22
  7. A person's hands, adorned with colorful rings and bracelets, are clasped together in a dimly lit interior setting.© Christie's2:58
  8. A young man with a beard and a white t-shirt looks up with a curious expression in a dimly lit, dark room.© Christie's3:17

Stills © Christie's. Made by Droga5.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People's reactions to art, including celebrities, create a sense of universal wonder.

Tagline: “SALVATOR MUNDI THE LAST DA VINCI XI-XV-MMXVII”

celebrity cameodiverse castawe and wonderunseen objectemotional reactionsslow reveal

The cut

Length
252 s
Shots
75
Average shot
3.4 s

What creatives use Christie's “The Last Da Vinci” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Christie's “The Last Da Vinci”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark hair and a white shirt is partially visible in the foreground, while another woman with dark hair looks on in the background, in a dimly lit interior.© Christie'sA young woman with glasses looks intently forward, framed by two blurry figures, in a dimly lit interior setting.© Christie'sAn older woman with gray hair looks up with a surprised expression in a dimly lit interior setting.© Christie'sA senior man with glasses and a light jacket looks up intently, partially obscured by a woman's shoulder in a dark, crowded room.© Christie's
    Frames from Christie's “The Last Da Vinci”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Christie's “The Last Da Vinci” in order, with its length, framing and what happens in it.

    A woman with dark hair and a white shirt is partially visible in the foreground, while another woman with dark hair looks on in the background, in a dimly lit interior.© Christie'sA young woman with glasses looks intently forward, framed by two blurry figures, in a dimly lit interior setting.© Christie'sAn older woman with gray hair looks up with a surprised expression in a dimly lit interior setting.© Christie'sA senior man with glasses and a light jacket looks up intently, partially obscured by a woman's shoulder in a dark, crowded room.© Christie'sAn older man with glasses and a light jacket looks up intently, partially obscured by a woman's dark shoulder in a dimly lit interior.© Christie'sA woman in her 60s with dark hair and a pearl necklace looks on with a concerned expression, surrounded by other people in a dark, crowded interior.© Christie's
    Length: 252 s · Shots: 75 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a celebrity cameo

    Before you present an idea, you need to know who has done it, and how.

    Christie's “The Last Da Vinci” is built on a celebrity cameo. Search the library by idea to see every spot that uses it.

    Beats by Dre “You Love Me”© Beats by DreTide “It's a Tide Ad”© TideGrubhub “The Feest”© GrubhubSquarespace “Unavailable”© Squarespace
    Beats by Dre · Tide · Grubhub · Squarespace

More from Droga5

Award-winning other commercials

Questions

Which agency made Christie's “The Last Da Vinci”?

Droga5 created it for Christie's (2018).

What awards did Christie's “The Last Da Vinci” win?

2 awards, including Cannes Lions 2018 Film Craft Gold and Cannes Lions 2018 Film Craft Gold (Cinematography).

What is the tagline of Christie's “The Last Da Vinci”?

“SALVATOR MUNDI THE LAST DA VINCI XI-XV-MMXVII”

Sources for the credits and awards

The WorkThe WorkThe Work