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Cartier “A Limitless Love Story” 2025

Cartier “A Limitless Love Story” (2025) is a Cartier commercial directed by Martin de Thurah for Publicis Luxe. It won one award: Epica 2025 Bronze Luxury & Premium Brands.

A couple's love story unfolds across different cities, marked by Cartier jewelry and a mysterious leopard, symbolizing their enduring connection.

Video: Cartier on YouTube

Shot by shot

  1. An ornate, classic Parisian building with a domed roof is shown from an aerial perspective, with the Cartier logo and "PRESENTS" text overlaid.© Cartier0:00
  2. A young man with dark curly hair, wearing a dark turtleneck, looks at another person in a modern interior.© Cartier0:03
  3. A woman with dark hair and a light blue shirt sleeps on a white couch in a dimly lit room, with a coffee table nearby.© Cartier0:08
  4. A young woman with dark hair and a blue shirt looks down with a concerned expression in a dimly lit room.© Cartier0:14
  5. A young woman with dark hair and a black shirt looks off-camera, while a blurry man walks past in the background.© Cartier0:19
  6. A young woman with dark hair wakes up in a white bed, laughing and smiling as she emerges from under the covers in a bright bedroom.© Cartier0:29
  7. A young couple dances in a high-rise apartment with the Empire State Building visible through the window.© Cartier0:32
  8. A young woman with long dark hair and bangs, wearing a black shirt, looks down and then turns her head to the right, outdoors.© Cartier0:37
  9. A woman with long dark hair, wearing a black dress, walks away from the camera on a misty street with a large bridge in the background.© Cartier0:40
  10. A young woman with dark hair and a black coat runs past a building, her hair blowing in the wind.© Cartier0:45
  11. A CGI leopard runs quickly through a misty, empty Parisian street, passing between two stone pillars.© Cartier0:48
  12. A man with curly brown hair in a dark shirt looks at a woman off-camera and smiles in a European city.© Cartier0:52

Stills © Cartier. Made by Publicis Luxe and Martin de Thurah.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A timeless love story with a magical realism twist, featuring a symbolic leopard.

Tagline: “Love, Cartier”

magical realismlove conquers allsymbolic animal companiontimeless romancejourney of discovery

The cut

Length
60 s
Shots
42
Average shot
1.4 s
Format
mixed

What creatives use Cartier “A Limitless Love Story” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cartier “A Limitless Love Story”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with dark curly hair, wearing a dark turtleneck, looks at another person in a modern interior.© CartierA woman with dark hair and a light blue shirt sleeps on a white couch in a dimly lit room, with a coffee table nearby.© CartierA young woman with dark hair and a blue shirt looks down with a concerned expression in a dimly lit room.© CartierA young woman with dark hair and a black shirt looks off-camera, while a blurry man walks past in the background.© Cartier
    Frames from Cartier “A Limitless Love Story”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cartier “A Limitless Love Story” in order, with its length, framing and what happens in it.

    A young man with dark curly hair, wearing a dark turtleneck, looks at another person in a modern interior.© CartierA woman with dark hair and a light blue shirt sleeps on a white couch in a dimly lit room, with a coffee table nearby.© CartierA young woman with dark hair and a blue shirt looks down with a concerned expression in a dimly lit room.© CartierA young woman with dark hair and a black shirt looks off-camera, while a blurry man walks past in the background.© CartierA young woman with dark hair wakes up in a white bed, laughing and smiling as she emerges from under the covers in a bright bedroom.© CartierA young couple dances in a high-rise apartment with the Empire State Building visible through the window.© Cartier
    Length: 60 s · Shots: 42 · Average shot: 1.4 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Cartier “A Limitless Love Story” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Martin de Thurah

More from Publicis Luxe

  • Cartier "A Magical Night in 13 Paix" (2026) commercial still© CartierCartier “A Magical Night in 13 Paix” 2026Dir. Matthijs van Heijningen · Publicis Luxe
  • Lancôme "Year of the Horse" (2026) commercial still© LancômeLancôme “Year of the Horse” 2026Dir. Builders Club · Publicis Luxe
  • LANCÔME INTERNATIONAL "Lancôme - Idôle" (2025) commercial still© LANCÔME INTERNATIONALLANCÔME INTERNATIONAL “Lancôme - Idôle” 2025Dir. King She · Publicis Luxe
  • AUDEMARS PIGUET "Code 11.59" (2024) commercial still© AUDEMARS PIGUETAUDEMARS PIGUET “Code 11.59” 2024Dir. Quentin Deronzier · Publicis Luxe
  • Ysl Beauty "Yves Saint Laurent - Pure Shots Night Reboot Serum (Director's Cut)" (2024) commercial still© Ysl BeautyYsl Beauty “Yves Saint Laurent - Pure Shots Night Reboot Serum (Director's Cut)” 2024Dir. Barbara Anastacio · Publicis Luxe
  • MUGLER "Angel Elixir" (2023) commercial still© MUGLERMUGLER “Angel Elixir” 2023Dir. Quentin Deronzier · Publicis Luxe

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Cartier “A Limitless Love Story” commercial?

Martin de Thurah directed it, for the agency Publicis Luxe.

Which agency made Cartier “A Limitless Love Story”?

Publicis Luxe created it for Cartier (2025).

What awards did Cartier “A Limitless Love Story” win?

1 awards, including Epica 2025 Bronze Luxury & Premium Brands.

What is the tagline of Cartier “A Limitless Love Story”?

“Love, Cartier”

Sources for the credits and awards

winners.epica-awards.com