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Cadbury “Speakerphone” 2024

Cadbury “Speakerphone” (2024) is a Cadbury commercial directed by Steve Rogers for VCCP, produced by Somesuch. It won 4 awards, including British Arrows 2024 Best Over 30 & up to & Including 60 Second Commercial Gold and LIA 2023 Silver — Production & Post-Production / Direction.

A father tries to cheer up his son after a tough first day at a new job, offering comfort and a chocolate bar.

Video: Cadbury on YouTube

Shot by shot

  1. A man with dark skin and a beard, wearing a suit, sits in the driver's seat of a car, looking over his shoulder as he talks on the phone.© Cadbury0:00
  2. A middle-aged Black man in a suit sits in the driver's seat of a car, looking down and talking on speakerphone in a parking lot.© Cadbury0:11
  3. A middle-aged Black man with a beard, wearing a suit, sits in a car and looks down, then turns to his right.© Cadbury0:30
  4. A man in a suit opens the glove compartment of his car and pulls out a purple Cadbury Dairy Milk chocolate bar.© Cadbury0:46
  5. A Black man in his 40s, wearing a suit, sits in the driver's seat of a car, looking down at a Cadbury chocolate bar with a pained expression.© Cadbury0:50
  6. A Black man in his 40s, wearing a suit and tie, sits in the driver's seat of a car, looking down and talking.© Cadbury0:54

Stills © Cadbury. Made by VCCP, Somesuch and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A father's comforting words and a chocolate bar for his son.

Tagline: “There's a glass & a half in everyone.”

parental supportcomfort foodspeakerphone conversationnew job jitterssmall gesture, big impact

The cut

Length
60 s
Shots
7
Average shot
8.6 s

What creatives use Cadbury “Speakerphone” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Cadbury “Speakerphone”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with dark skin and a beard, wearing a suit, sits in the driver's seat of a car, looking over his shoulder as he talks on the phone.© CadburyA middle-aged Black man in a suit sits in the driver's seat of a car, looking down and talking on speakerphone in a parking lot.© CadburyA middle-aged Black man with a beard, wearing a suit, sits in a car and looks down, then turns to his right.© CadburyA man in a suit opens the glove compartment of his car and pulls out a purple Cadbury Dairy Milk chocolate bar.© Cadbury
    Frames from Cadbury “Speakerphone”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Cadbury “Speakerphone” in order, with its length, framing and what happens in it.

    A man with dark skin and a beard, wearing a suit, sits in the driver's seat of a car, looking over his shoulder as he talks on the phone.© CadburyA middle-aged Black man in a suit sits in the driver's seat of a car, looking down and talking on speakerphone in a parking lot.© CadburyA middle-aged Black man with a beard, wearing a suit, sits in a car and looks down, then turns to his right.© CadburyA man in a suit opens the glove compartment of his car and pulls out a purple Cadbury Dairy Milk chocolate bar.© CadburyA Black man in his 40s, wearing a suit, sits in the driver's seat of a car, looking down at a Cadbury chocolate bar with a pained expression.© CadburyA Black man in his 40s, wearing a suit and tie, sits in the driver's seat of a car, looking down and talking.© Cadbury
    Length: 60 s · Shots: 7 · Average shot: 8.6 s

  3. 03Ad ideas: every spot built on a parental support

    Before you present an idea, you need to know who has done it, and how.

    Cadbury “Speakerphone” is built on a parental support. Search the library by idea to see every spot that uses it.

    Inter-LGBT “Love You, My Girl”© Inter-LGBTHornbach Baumarkt “Goth Girl”© Hornbach BaumarktGeneral Entertainment Authority “Everything or Nothing”© General Entertainment AuthorityLos Angeles LGBT Center “What's Love”© Los Angeles LGBT Center
    Inter-LGBT · Hornbach Baumarkt · General Entertainment Authority · Los Angeles LGBT Center

More commercials by Steve Rogers

More from VCCP

  • Mondelez - Cadbury UK "Bus" (2022) commercial still© Mondelez - Cadbury UKMondelez - Cadbury UK “Bus” 2022Dir. Frédéric Planchon · VCCPIPA Effectiveness Awards Grand Prix 2022
  • Cadbury "Mum's Birthday" (2022) commercial still© CadburyCadbury “Mum's Birthday” 2022VCCPIPA Effectiveness Awards Grand Prix 2022
  • Mondelēz "Made to Share" (2026) commercial still© MondelēzMondelēz “Made to Share” 2026Dir. Zak Razvi · VCCPBritish Arrows Gold 2026
  • Co-op "Owned By You,Right By You" (2025) commercial still© Co-opCo-op “Owned By You,Right By You” 2025Dir. Sam Gainsborough · VCCPBritish Arrows Gold 2025
  • Kwik Fit "Reasons to Drive Away Happy Every Time" (2025) commercial still© Kwik FitKwik Fit “Reasons to Drive Away Happy Every Time” 2025Dir. Harold Einstein · VCCPBritish Arrows Gold 2025
  • O2 "Daisy vs Scammers" (2025) commercial still© O2O2 “Daisy vs Scammers” 2025Dir. Matt Carter · VCCPBritish Arrows Gold 2025

Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Cadbury “Speakerphone” commercial?

Steve Rogers directed it, produced by Somesuch, for the agency VCCP.

Which agency made Cadbury “Speakerphone”?

VCCP created it for Cadbury (2024).

What awards did Cadbury “Speakerphone” win?

4 awards, including British Arrows 2024 Best Over 30 & up to & Including 60 Second Commercial Gold, British Arrows 2024 Gold — Best Over 30 & Up To & Including 60 Second Commercial, LIA 2023 Silver — Production & Post-Production / Direction and British Arrows 2024 Bronze — Food & Non-Alcoholic Drinks.

What is the tagline of Cadbury “Speakerphone”?

“There's a glass & a half in everyone.”

Sources for the credits and awards

britisharrows.com2023.liaentries.com