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Bianco “Hate” 2018

Bianco “Hate” (2018) is a Bianco commercial directed by Alexander Topsøe for &Co., produced by &Co.. It won 2 awards, including Clio 2018 Silver — Film / Short Form and Epica 2018 Bronze Online & Viral Films.

An AI robot reveals that "hate" is the biggest trend of 2018, showcasing various forms of hate through disturbing visual projections on its face.

Video: BiancoFootwear on YouTube

Shot by shot

  1. A bald, pale, androgynous figure with large eyes and red lips slowly opens their eyes and looks around in a dimly lit room.© Bianco0:00
  2. A bald, pale, androgynous mannequin-like figure with red light projected onto its face, stands in a dark room as text appears and disappears.© Bianco0:23
  3. A bald, androgynous person with a rainbow flag projected onto their face and body stares directly at the camera.© Bianco0:30
  4. A composite image shows a child holding a rifle behind a bald woman, with the word "Hate" superimposed on the screen.© Bianco0:32
  5. A bald female mannequin head with projected light on its face is superimposed over a couple toasting champagne on a boat.© Bianco0:38
  6. A pale, bald, androgynous figure with glowing eyes emerges from darkness, looking directly at the camera with a neutral expression.© Bianco0:45
  7. A bald, pale, androgynous person with large eyes and lips stares forward as fire burns behind them, with text on screen.© Bianco0:49
  8. A CG human head, covered in a mosaic of international flags, is centered against a background of more flags, with text appearing on screen.© Bianco0:52
  9. A bald, androgynous figure with glowing eyes and a planet projected onto its face, stands against a dark wall as a fiery ring appears around its head.© Bianco0:57
  10. A white mannequin head with a brown stripe on its face is in the foreground, with a laughing boy in glasses and a bow tie projected behind it.© Bianco1:02
  11. A composite image of a bald person's face is superimposed over a person's stomach, with text appearing on screen.© Bianco1:06
  12. A translucent, bald, androgynous figure with human eyes and mouth is superimposed over a line of bald mannequins in a studio.© Bianco1:09

Stills © Bianco. Made by &Co., &Co. and Alexander Topsøe.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

An AI robot reveals hate as the biggest trend of 2018.

Tagline: “HATE IS SO 2018”

AI robot as narratordisturbing visual projectionssocial commentarydystopian futuredirect address to camerashock advertising

The cut

Length
84 s
Shots
43
Average shot
1.9 s
Format
cgi

What creatives use Bianco “Hate” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bianco “Hate”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bald, pale, androgynous figure with large eyes and red lips slowly opens their eyes and looks around in a dimly lit room.© BiancoA bald, androgynous person with a rainbow flag projected onto their face and body stares directly at the camera.© BiancoA composite image shows a child holding a rifle behind a bald woman, with the word "Hate" superimposed on the screen.© BiancoA bald female mannequin head with projected light on its face is superimposed over a couple toasting champagne on a boat.© Bianco
    Frames from Bianco “Hate”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bianco “Hate” in order, with its length, framing and what happens in it.

    A bald, pale, androgynous figure with large eyes and red lips slowly opens their eyes and looks around in a dimly lit room.© BiancoA bald, androgynous person with a rainbow flag projected onto their face and body stares directly at the camera.© BiancoA composite image shows a child holding a rifle behind a bald woman, with the word "Hate" superimposed on the screen.© BiancoA bald female mannequin head with projected light on its face is superimposed over a couple toasting champagne on a boat.© BiancoA pale, bald, androgynous figure with glowing eyes emerges from darkness, looking directly at the camera with a neutral expression.© BiancoA CG human head, covered in a mosaic of international flags, is centered against a background of more flags, with text appearing on screen.© Bianco
    Length: 84 s · Shots: 43 · Average shot: 1.9 s · Format: cgi

  3. 03Ad ideas: every spot built on a social commentary

    Before you present an idea, you need to know who has done it, and how.

    Bianco “Hate” is built on a social commentary. Search the library by idea to see every spot that uses it.

    Royal Jordanian “Fear of Flying”© Royal JordanianDove “Evolution”© DoveThe Independent “Litany”© The IndependentSuperga S.PA “The Challenge”© Superga S.PA
    Royal Jordanian · Dove · The Independent · Superga S.PA

More from &Co.

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  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997

Questions

Who directed the Bianco “Hate” commercial?

Alexander Topsøe directed it, produced by &Co., for the agency &Co..

Which agency made Bianco “Hate”?

&Co. created it for Bianco (2018).

What awards did Bianco “Hate” win?

2 awards, including Clio 2018 Silver — Film / Short Form and Epica 2018 Bronze Online & Viral Films.

What is the tagline of Bianco “Hate”?

“HATE IS SO 2018”

Sources for the credits and awards

winners.epica-awards.comclios.com