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Bell Canada “Pickle Point” 2025

Bell Canada “Pickle Point” (2025) is a Bell Canada commercial for Leo, produced by FRANK. It won one award: Epica 2025 Bronze Copywriting & Storytelling.

Two friends ponder the philosophical question of when a cucumber becomes a pickle, highlighting the importance of connection and conversation.

Video: Bell Canada on YouTube

Shot by shot

  1. A woman in her 30s, wearing a teal shirt, talks on the phone while holding a pickle and looking confused in a modern kitchen.© Bell Canada0:00
  2. A woman with brown hair holds a pickle in front of her face while talking on the phone, looking confused in an interior setting.© Bell Canada0:02
  3. A young woman with dark hair, wearing a yellow vest over a white t-shirt, sits in a car and talks on a blue phone, looking concerned.© Bell Canada0:04
  4. A woman in her 30s, wearing a teal shirt, talks on a phone while holding a pickle in a modern kitchen.© Bell Canada0:05
  5. A young woman with dark hair, wearing a yellow sweater, sits in a car and talks on a phone, looking thoughtful.© Bell Canada0:10
  6. A young woman with curly brown hair holds a phone to her ear and a pickle in front of her face, looking confused in an interior setting.© Bell Canada0:14
  7. A woman in her 30s, wearing a teal shirt, talks on the phone while holding a pickle in a modern kitchen.© Bell Canada0:17
  8. A woman in a teal shirt talks on the phone while holding a jar of pickles in a modern kitchen.© Bell Canada0:22

Stills © Bell Canada. Made by Leo and FRANK.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A quirky conversation about pickles to emphasize the value of talking and connection.

Tagline: “So whatever you talk about, just talk.”

everyday philosophyphone call conversationmundane mysteryfriendship bondingslice of life humor

The cut

Length
30 s
Shots
10
Average shot
3.0 s

What creatives use Bell Canada “Pickle Point” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bell Canada “Pickle Point”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman in her 30s, wearing a teal shirt, talks on the phone while holding a pickle and looking confused in a modern kitchen.© Bell CanadaA woman with brown hair holds a pickle in front of her face while talking on the phone, looking confused in an interior setting.© Bell CanadaA young woman with dark hair, wearing a yellow vest over a white t-shirt, sits in a car and talks on a blue phone, looking concerned.© Bell CanadaA woman in her 30s, wearing a teal shirt, talks on a phone while holding a pickle in a modern kitchen.© Bell Canada
    Frames from Bell Canada “Pickle Point”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bell Canada “Pickle Point” in order, with its length, framing and what happens in it.

    A woman in her 30s, wearing a teal shirt, talks on the phone while holding a pickle and looking confused in a modern kitchen.© Bell CanadaA woman with brown hair holds a pickle in front of her face while talking on the phone, looking confused in an interior setting.© Bell CanadaA young woman with dark hair, wearing a yellow vest over a white t-shirt, sits in a car and talks on a blue phone, looking concerned.© Bell CanadaA woman in her 30s, wearing a teal shirt, talks on a phone while holding a pickle in a modern kitchen.© Bell CanadaA young woman with dark hair, wearing a yellow sweater, sits in a car and talks on a phone, looking thoughtful.© Bell CanadaA young woman with curly brown hair holds a phone to her ear and a pickle in front of her face, looking confused in an interior setting.© Bell Canada
    Length: 30 s · Shots: 10 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a phone call conversation

    Before you present an idea, you need to know who has done it, and how.

    Bell Canada “Pickle Point” is built on a phone call conversation. Search the library by idea to see every spot that uses it.

    Bell Canada “Sweet on Him”© Bell CanadaAT&T “Ticket Twosdays”© AT&TYES Network “Yankees - Larry David Say YES”© YES NetworkSystème U “Mère & Fils”© Système U
    Bell Canada · AT&T · YES Network · Système U

More from Leo

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  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Which agency made Bell Canada “Pickle Point”?

Leo created it for Bell Canada (2025).

What awards did Bell Canada “Pickle Point” win?

1 awards, including Epica 2025 Bronze Copywriting & Storytelling.

What is the tagline of Bell Canada “Pickle Point”?

“So whatever you talk about, just talk.”

Sources for the credits and awards

winners.epica-awards.com