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BBC “Wasted on Some - Queen's English” 2020

BBC “Wasted on Some - Queen's English” (2020) is a BBC commercial directed by Tim Godsall for BBC Creative. It won 2 awards, including British Arrows 2020 Silver — Best Over 30 And Up To & Including 60 Second.

A distinguished-looking gentleman laments the decline of the Queen's English on BBC shows, particularly criticizing the vernacular used in a specific program.

Video: BBC on YouTube

Shot by shot

  1. A middle-aged man with a long grey beard and tweed jacket sits in a plush armchair, gesturing while speaking in a dimly lit, wood-paneled study.© BBC0:00
  2. A man with a long grey beard and a yellow vest sits in an armchair in a cozy, book-filled study with a fireplace.© BBC0:04
  3. A man with a long grey beard and a yellow vest sits in a chair in a dimly lit, old-fashioned study, speaking directly to the camera.© BBC0:09
  4. A man with a long grey beard and hair sits in an armchair, wearing a tweed jacket and yellow vest, in a dimly lit room with bookshelves.© BBC0:15
  5. A man with a long white beard and grey hair, wearing a tweed jacket, looks directly at the camera in a dimly lit room with bookshelves.© BBC0:20
  6. A man with a long white beard and grey hair sits in an armchair in a cozy, book-filled room with a fireplace, gesturing as he speaks.© BBC0:24
  7. A man with a long grey beard and a tweed jacket sits in a chair, speaking directly to the camera in a dimly lit study.© BBC0:28
  8. A bearded man in a tweed jacket and yellow vest sits in an armchair in a dimly lit, ornate study with a fireplace and bookshelves.© BBC0:38
  9. A man with a long grey beard and hair, wearing a tweed jacket and yellow vest, sits in a chair in a dimly lit room with bookshelves.© BBC0:41
  10. A man with a long grey beard and hair, wearing a tweed jacket, sits in a chair and speaks directly to the camera in a dimly lit room with bookshelves.© BBC0:47
  11. A man with a long grey beard and hair, wearing a tweed jacket and yellow vest, sits in an armchair in a dimly lit study, gesturing with his hands.© BBC0:51

Stills © BBC. Made by BBC Creative and Tim Godsall.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A traditionalist's humorous rant about modern slang on BBC.

Tagline: “WASTED ON SOME”

old man yells at cloudcultural critiqueexaggerated outragegentleman's study settingdirect address to camerahumorous contrast

The cut

Length
62 s
Shots
13
Average shot
4.7 s

What creatives use BBC “Wasted on Some - Queen's English” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of BBC “Wasted on Some - Queen's English”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged man with a long grey beard and tweed jacket sits in a plush armchair, gesturing while speaking in a dimly lit, wood-paneled study.© BBCA man with a long grey beard and a yellow vest sits in an armchair in a cozy, book-filled study with a fireplace.© BBCA man with a long grey beard and a yellow vest sits in a chair in a dimly lit, old-fashioned study, speaking directly to the camera.© BBCA man with a long grey beard and hair sits in an armchair, wearing a tweed jacket and yellow vest, in a dimly lit room with bookshelves.© BBC
    Frames from BBC “Wasted on Some - Queen's English”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of BBC “Wasted on Some - Queen's English” in order, with its length, framing and what happens in it.

    A middle-aged man with a long grey beard and tweed jacket sits in a plush armchair, gesturing while speaking in a dimly lit, wood-paneled study.© BBCA man with a long grey beard and a yellow vest sits in an armchair in a cozy, book-filled study with a fireplace.© BBCA man with a long grey beard and a yellow vest sits in a chair in a dimly lit, old-fashioned study, speaking directly to the camera.© BBCA man with a long grey beard and hair sits in an armchair, wearing a tweed jacket and yellow vest, in a dimly lit room with bookshelves.© BBCA man with a long white beard and grey hair, wearing a tweed jacket, looks directly at the camera in a dimly lit room with bookshelves.© BBCA man with a long white beard and grey hair sits in an armchair in a cozy, book-filled room with a fireplace, gesturing as he speaks.© BBC
    Length: 62 s · Shots: 13 · Average shot: 4.7 s

  3. 03Ad ideas: every spot built on a direct address to camera

    Before you present an idea, you need to know who has done it, and how.

    BBC “Wasted on Some - Queen's English” is built on a direct address to camera. Search the library by idea to see every spot that uses it.

    Lada “Thank You Russia”© LadaInspired by Iceland “Ask Gudmundur – The Human Search Engine”© Inspired by IcelandJack & Jones “Making The Cut”© Jack & JonesApple “Get a Mac”© Apple
    Lada · Inspired by Iceland · Jack & Jones · Apple

More commercials by Tim Godsall

  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Esurance "Sorta Rx" (2015) commercial still© EsuranceEsurance “Sorta Rx” 2015Dir. Tim Godsall · Leo Burnett ChicagoLondon International Awards Gold 2015
  • Bbc "Wasted on Some" (2020) commercial still© BbcBbc “Wasted on Some” 2020Dir. Tim Godsall · BBC CreativeCreative Circle Silver 2020
  • Halo Top "Mortgage" (2019) commercial still© Halo TopHalo Top “Mortgage” 2019Dir. Tim GodsallEpica Silver 2019
  • Unilever "Fireman" (2014) commercial still© UnileverUnilever “Fireman” 2014Dir. Tim Godsall · BBHBritish Arrows Silver 2014
  • Old Spice "Jungle Wilderness" (2012) commercial still© Old SpiceOld Spice “Jungle Wilderness” 2012Dir. Tim Godsall · 72andSunnyClio Awards Silver 2012

More from BBC Creative

Award-winning media & entertainment commercials

Questions

Who directed the BBC “Wasted on Some - Queen's English” commercial?

Tim Godsall directed it, for the agency BBC Creative.

Which agency made BBC “Wasted on Some - Queen's English”?

BBC Creative created it for BBC (2020).

What awards did BBC “Wasted on Some - Queen's English” win?

2 awards, including British Arrows 2020 Silver — Best Over 30 And Up To & Including 60 Second and British Arrows 2020 Silver — Entertainment Promotions.

What is the tagline of BBC “Wasted on Some - Queen's English”?

“WASTED ON SOME”

Sources for the credits and awards

britisharrows.combritisharrows.com