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Bbc “BBC iPlayer – Wasted on Some” 2020

Bbc “BBC iPlayer – Wasted on Some” (2020) is a Bbc commercial directed by Tim Godsall for BBC Creative, produced by Anonymous Content. It won one award: D&AD 2020 Wood Pencil — Film Advertising / Writing for Film Advertising.

A couple complains about the misleading titles of BBC shows, humorously misunderstanding their content, highlighting how some viewers might miss the point of popular programs.

Video: BBC on YouTube

Shot by shot

  1. A middle-aged couple, dressed in retro clothing, sits on a sofa in a dimly lit living room, looking directly at the camera with serious expressions.© Bbc0:00
  2. A woman with long dark hair and glasses, wearing a red blouse, looks directly at the camera in an interior setting.© Bbc0:11
  3. A man with a fake mustache and wig, wearing a collared shirt and turtleneck, looks around suspiciously in a dimly lit room.© Bbc0:12
  4. A woman with long brown hair and glasses, wearing a red blouse, looks directly at the camera with a neutral expression in an interior setting.© Bbc0:15
  5. A man with a mustache and a woman with long dark hair sit on a couch in a living room, looking forward.© Bbc0:17
  6. A man with a large mustache and a retro outfit looks around a dimly lit room, then directly at the camera.© Bbc0:20
  7. A man with a mustache and a woman with glasses sit on a couch, looking directly at the camera with neutral expressions in a dimly lit room.© Bbc0:24
  8. A woman with long dark hair and glasses, wearing a red blouse, sits on a couch and speaks in a living room.© Bbc0:38
  9. A man with a mustache and a woman with glasses sit on a couch, looking directly at the camera in a dimly lit room.© Bbc0:42
  10. A woman with long brown hair and glasses, wearing a red blouse, looks directly at the camera with a neutral expression in an interior setting.© Bbc0:46
  11. A man and a woman, dressed in retro clothing, sit side-by-side on a sofa in a living room, looking directly at the camera with serious expressions.© Bbc0:47
  12. A woman with long dark hair and glasses, wearing a red blouse, looks directly at the camera with a neutral expression in an interior setting.© Bbc0:52

Stills © Bbc. Made by BBC Creative, Anonymous Content and Tim Godsall.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Misunderstanding popular shows due to literal interpretation of titles.

Tagline: “Wasted on Some”

literal interpretationmisunderstanding humordeadpan deliveryretro aestheticcouple banterbreaking the fourth wall

The cut

Length
62 s
Shots
14
Average shot
4.4 s

What creatives use Bbc “BBC iPlayer – Wasted on Some” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Bbc “BBC iPlayer – Wasted on Some”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged couple, dressed in retro clothing, sits on a sofa in a dimly lit living room, looking directly at the camera with serious expressions.© BbcA woman with long dark hair and glasses, wearing a red blouse, looks directly at the camera in an interior setting.© BbcA man with a fake mustache and wig, wearing a collared shirt and turtleneck, looks around suspiciously in a dimly lit room.© BbcA woman with long brown hair and glasses, wearing a red blouse, looks directly at the camera with a neutral expression in an interior setting.© Bbc
    Frames from Bbc “BBC iPlayer – Wasted on Some”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Bbc “BBC iPlayer – Wasted on Some” in order, with its length, framing and what happens in it.

    A middle-aged couple, dressed in retro clothing, sits on a sofa in a dimly lit living room, looking directly at the camera with serious expressions.© BbcA woman with long dark hair and glasses, wearing a red blouse, looks directly at the camera in an interior setting.© BbcA man with a fake mustache and wig, wearing a collared shirt and turtleneck, looks around suspiciously in a dimly lit room.© BbcA woman with long brown hair and glasses, wearing a red blouse, looks directly at the camera with a neutral expression in an interior setting.© BbcA man with a mustache and a woman with long dark hair sit on a couch in a living room, looking forward.© BbcA man with a large mustache and a retro outfit looks around a dimly lit room, then directly at the camera.© Bbc
    Length: 62 s · Shots: 14 · Average shot: 4.4 s

  3. 03Ad ideas: every spot built on a literal interpretation

    Before you present an idea, you need to know who has done it, and how.

    Bbc “BBC iPlayer – Wasted on Some” is built on a literal interpretation. Search the library by idea to see every spot that uses it.

    Uber “Uber 'Trains, Now on Uber' - Mark”© UberSkittles “Pinata”© SkittlesTesco “Cheerful Sole”© TescoSnickers “Fix the World”© Snickers
    Uber · Skittles · Tesco · Snickers

More commercials by Tim Godsall

  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013
  • Esurance "Sorta Rx" (2015) commercial still© EsuranceEsurance “Sorta Rx” 2015Dir. Tim Godsall · Leo Burnett ChicagoLondon International Awards Gold 2015
  • Bbc "Wasted on Some" (2020) commercial still© BbcBbc “Wasted on Some” 2020Dir. Tim Godsall · BBC CreativeCreative Circle Silver 2020
  • Halo Top "Mortgage" (2019) commercial still© Halo TopHalo Top “Mortgage” 2019Dir. Tim GodsallEpica Silver 2019
  • Unilever "Fireman" (2014) commercial still© UnileverUnilever “Fireman” 2014Dir. Tim Godsall · BBHBritish Arrows Silver 2014
  • Old Spice "Jungle Wilderness" (2012) commercial still© Old SpiceOld Spice “Jungle Wilderness” 2012Dir. Tim Godsall · 72andSunnyClio Awards Silver 2012

More from BBC Creative

Award-winning media & entertainment commercials

Questions

Who directed the Bbc “BBC iPlayer – Wasted on Some” commercial?

Tim Godsall directed it, produced by Anonymous Content, for the agency BBC Creative.

Which agency made Bbc “BBC iPlayer – Wasted on Some”?

BBC Creative created it for Bbc (2020).

What awards did Bbc “BBC iPlayer – Wasted on Some” win?

1 awards, including D&AD 2020 Wood Pencil — Film Advertising / Writing for Film Advertising.

What is the tagline of Bbc “BBC iPlayer – Wasted on Some”?

“Wasted on Some”

Sources for the credits and awards

dandad.org