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Barnardo's “Ellie” 2015

Barnardo's “Ellie” (2015) is a Barnardo's commercial directed by Michael Pearce for BBH, produced by Pulse Films. It won one award: Creative Circle 2015 Silver FILM CRAFT - Best Casting - Single.

A young girl, Ellie, struggles with abuse, finding solace and support through a social worker who helps her confront her trauma and find her voice.

Video: Michael Pearce on Vimeo

Shot by shot

  1. A young woman with long dark hair, wearing a grey cardigan, stands in front of a large audience of adults and children who are all clapping in a school hall.© Barnardo's0:00
  2. A young girl with long brown hair and a denim shirt looks distressed and speaks directly to the camera in a dimly lit room.© Barnardo's0:06
  3. A young person with long hair sits opposite an older woman in a bright room, engaged in a serious conversation.© Barnardo's0:07
  4. A young girl with long brown hair and a denim shirt looks distressed while talking to someone off-screen in an interior setting.© Barnardo's0:11
  5. A female social worker with dark hair and glasses, wearing a beige cardigan and a red necklace, speaks to a person whose back is to the camera in an office.© Barnardo's0:12
  6. A young boy with red hair and a white collar looks down with a worried expression in a dimly lit interior.© Barnardo's0:14
  7. A young boy with red hair and a white collar shirt looks directly at the camera with a worried expression in a dimly lit room.© Barnardo's0:14
  8. A female social worker with dark hair and glasses talks to a young person, seen from behind, in an office setting.© Barnardo's0:21
  9. A young woman with long brown hair, wearing a denim shirt, looks directly at the camera with a sad expression in an interior setting.© Barnardo's0:23
  10. A young girl with brown hair cries and speaks, her face illuminated by a lamp in a dimly lit room with drawings on the wall.© Barnardo's0:44
  11. A female social worker with dark hair and glasses talks to a person whose back is to the camera, in an office setting.© Barnardo's0:48
  12. A young woman with long brown hair, wearing a grey shirt, cries with her eyes closed in a dimly lit room.© Barnardo's0:51

Stills © Barnardo's. Made by BBH, Pulse Films and Michael Pearce.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Children's hidden struggles revealed through a social worker's empathetic support.

Tagline: “Help us support the children who need it most. Believe in children. Barnardo's.”

child abuse revelationempathetic social workerflashbacks to traumafinding one's voicesupport systemhope and healing

The cut

Length
60 s
Shots
24
Average shot
2.5 s

What creatives use Barnardo's “Ellie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Barnardo's “Ellie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young woman with long dark hair, wearing a grey cardigan, stands in front of a large audience of adults and children who are all clapping in a school hall.© Barnardo'sA young girl with long brown hair and a denim shirt looks distressed and speaks directly to the camera in a dimly lit room.© Barnardo'sA young person with long hair sits opposite an older woman in a bright room, engaged in a serious conversation.© Barnardo'sA young girl with long brown hair and a denim shirt looks distressed while talking to someone off-screen in an interior setting.© Barnardo's
    Frames from Barnardo's “Ellie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Barnardo's “Ellie” in order, with its length, framing and what happens in it.

    A young woman with long dark hair, wearing a grey cardigan, stands in front of a large audience of adults and children who are all clapping in a school hall.© Barnardo'sA young girl with long brown hair and a denim shirt looks distressed and speaks directly to the camera in a dimly lit room.© Barnardo'sA young person with long hair sits opposite an older woman in a bright room, engaged in a serious conversation.© Barnardo'sA young girl with long brown hair and a denim shirt looks distressed while talking to someone off-screen in an interior setting.© Barnardo'sA female social worker with dark hair and glasses, wearing a beige cardigan and a red necklace, speaks to a person whose back is to the camera in an office.© Barnardo'sA young boy with red hair and a white collar looks down with a worried expression in a dimly lit interior.© Barnardo's
    Length: 60 s · Shots: 24 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a support system

    Before you present an idea, you need to know who has done it, and how.

    Barnardo's “Ellie” is built on a support system. Search the library by idea to see every spot that uses it.

    Appa “About a Girl”© AppaBreast Cancer Now “The Chat”© Breast Cancer NowEssity “#Lastlonelymenopause”© EssityKarmanos “Ring The Bell”© Karmanos
    Appa · Breast Cancer Now · Essity · Karmanos

More from BBH

Award-winning public service & ngo commercials

Questions

Who directed the Barnardo's “Ellie” commercial?

Michael Pearce directed it, produced by Pulse Films, for the agency BBH.

Which agency made Barnardo's “Ellie”?

BBH created it for Barnardo's (2015).

What awards did Barnardo's “Ellie” win?

1 awards, including Creative Circle 2015 Silver FILM CRAFT - Best Casting - Single.

What is the tagline of Barnardo's “Ellie”?

“Help us support the children who need it most. Believe in children. Barnardo's.”

Sources for the credits and awards

web.archive.org