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Barclays “Make Money Work For You,Kid's World” 2025

Barclays “Make Money Work For You,Kid's World” (2025) is a Barclays commercial directed by David Shane for BBH. It won 2 awards, including British Arrows 2025 Craft Silver — Casting and Creative Circle 2025 Bronze Film - Cinema 2 minutes or over : SINGLE.

This ad shows children acting as adults in various financial and professional scenarios, highlighting that financial habits are formed early, and encouraging adults to seek financial advice from Barclays.

Video: Barclays UK on YouTube

Shot by shot

  1. Two children run away from the camera on a path in a park, with other people and dogs in the background.© Barclays0:07
  2. A blue car drives past a row of shops on a wet street, with pedestrians walking on the sidewalk.© Barclays0:09
  3. Four children dressed as construction workers are seen behind orange barriers with a yellow "Diversion" sign in the foreground on a city street.© Barclays0:14
  4. A young boy in glasses, wearing a baby carrier, looks at a receipt while a girl scans items at a grocery store checkout.© Barclays0:18
  5. A young boy with glasses and a baby carrier pays for groceries at a supermarket checkout, while a girl scans items and other children wait in line.© Barclays0:21
  6. A young boy in a blue shirt sits at a restaurant table with two young girls, looking at something in his hands.© Barclays0:26
  7. A young girl in a dark top talks at a table with other children in a busy restaurant.© Barclays0:31
  8. A group of children dressed in business attire are gathered around a table, celebrating a "Retirement" party in an office setting.© Barclays0:37
  9. A young boy in a suit and glasses holds a cup, smiling and talking at a "Happy Retirement" party with other children in a brightly lit room.© Barclays0:42
  10. A young girl, dressed in a trench coat and carrying a bag, walks into a modern office building with a smile, as people work in the background.© Barclays0:46
  11. A young girl in a trench coat and striped shirt smiles while holding a bag, looking at someone off-screen in a modern office setting.© Barclays0:48
  12. A female bank employee in a blue uniform shakes hands with a female customer in a trench coat in a modern bank lobby.© Barclays0:53

Stills © Barclays. Made by BBH and David Shane.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Children in adult roles illustrate early financial habits and the need for adult financial planning.

Tagline: “Make money work for you”

role reversalchildren acting as adultshumorous exaggerationslice of life vignettesproblem/solutioneducational message

The cut

Length
60 s
Shots
36
Average shot
1.7 s

What creatives use Barclays “Make Money Work For You,Kid's World” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Barclays “Make Money Work For You,Kid's World”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two children run away from the camera on a path in a park, with other people and dogs in the background.© BarclaysA blue car drives past a row of shops on a wet street, with pedestrians walking on the sidewalk.© BarclaysFour children dressed as construction workers are seen behind orange barriers with a yellow "Diversion" sign in the foreground on a city street.© BarclaysA young boy in glasses, wearing a baby carrier, looks at a receipt while a girl scans items at a grocery store checkout.© Barclays
    Frames from Barclays “Make Money Work For You,Kid's World”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Barclays “Make Money Work For You,Kid's World” in order, with its length, framing and what happens in it.

    Two children run away from the camera on a path in a park, with other people and dogs in the background.© BarclaysA blue car drives past a row of shops on a wet street, with pedestrians walking on the sidewalk.© BarclaysFour children dressed as construction workers are seen behind orange barriers with a yellow "Diversion" sign in the foreground on a city street.© BarclaysA young boy in glasses, wearing a baby carrier, looks at a receipt while a girl scans items at a grocery store checkout.© BarclaysA young boy with glasses and a baby carrier pays for groceries at a supermarket checkout, while a girl scans items and other children wait in line.© BarclaysA young boy in a blue shirt sits at a restaurant table with two young girls, looking at something in his hands.© Barclays
    Length: 60 s · Shots: 36 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a role reversal

    Before you present an idea, you need to know who has done it, and how.

    Barclays “Make Money Work For You,Kid's World” is built on a role reversal. Search the library by idea to see every spot that uses it.

    Wilkinson Sword “The Blade Masters - Doctor”© Wilkinson SwordNike “Sport is Never Done”© Nikeeos “eos Brand Campaign”© eosEko-Kom “Flight attendants - Garbage Collectors”© Eko-Kom
    Wilkinson Sword · Nike · eos · Eko-Kom

More commercials by David Shane

  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025
  • Apple "Pudding" (2025) commercial still© AppleApple “Pudding” 2025Dir. David Shane · AppleAICP Awards Winner 2025
  • Uber One for Students "Brian Cox Goes to College" (2024) commercial still© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • Mars "Fantasy Night" (2018) commercial still© MarsMars “Fantasy Night” 2018Dir. David Shane · BBDOLondon International Awards Gold 2018
  • HBO GO "What's He In" (2014) commercial still© HBO GOHBO GO “What's He In” 2014Dir. David Shane · SS+KCannes Lions Gold 2014

More from BBH

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Barclays “Make Money Work For You,Kid's World” commercial?

David Shane directed it, for the agency BBH.

Which agency made Barclays “Make Money Work For You,Kid's World”?

BBH created it for Barclays (2025).

What awards did Barclays “Make Money Work For You,Kid's World” win?

2 awards, including British Arrows 2025 Craft Silver — Casting and Creative Circle 2025 Bronze Film - Cinema 2 minutes or over : SINGLE.

What is the tagline of Barclays “Make Money Work For You,Kid's World”?

“Make money work for you”

Sources for the credits and awards

britisharrows.comcreativecircle.co.uk