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Avocados From Mexico “Secret Society” 2017

Avocados From Mexico “Secret Society” (2017) is an Avocados From Mexico commercial directed by David Shane for GSD&M, produced by O Positive. It won 3 awards, including ADC 2017 Silver Cube Advertising — Craft in Writing / Broadcast for TV / Film / Video - Single and AICP Show 2017 Honoree Humor.

A secret society struggles to keep their secrets safe, especially when one member reveals that Avocados From Mexico's healthy fats are common knowledge.

Video: GSD&M on Vimeo

Shot by shot

  1. A man with a beard, wearing a black robe and a medallion, gestures with his hands while speaking in a dimly lit, ornate room with stained glass windows.© Avocados From Mexico1:15
  2. A man in a white suit holds a bowl of guacamole, with a smaller version of himself on his chest, against a green swirling background with avocados.© Avocados From Mexico1:32
  3. The Avocados From Mexico logo, featuring a green avocado and red text, is displayed against a bright green background with a hashtag below.© Avocados From Mexico1:36

Stills © Avocados From Mexico. Made by GSD&M, O Positive and David Shane.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A secret society's clandestine meeting is disrupted by a member live-streaming their secrets.

Tagline: “Avocados From Mexico. Always in season. #AvoSecrets”

secret societyconspiracy theorieslive streaming gone wrongrevealing secretsancient setting, modern techhumorous misunderstanding

The cut

Length
99 s
Shots
55
Average shot
1.8 s

What creatives use Avocados From Mexico “Secret Society” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Avocados From Mexico “Secret Society”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard, wearing a black robe and a medallion, gestures with his hands while speaking in a dimly lit, ornate room with stained glass windows.© Avocados From MexicoA man in a white suit holds a bowl of guacamole, with a smaller version of himself on his chest, against a green swirling background with avocados.© Avocados From Mexico
    Frames from Avocados From Mexico “Secret Society”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Avocados From Mexico “Secret Society” in order, with its length, framing and what happens in it.

    A man with a beard, wearing a black robe and a medallion, gestures with his hands while speaking in a dimly lit, ornate room with stained glass windows.© Avocados From MexicoA man in a white suit holds a bowl of guacamole, with a smaller version of himself on his chest, against a green swirling background with avocados.© Avocados From Mexico
    Length: 99 s · Shots: 55 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a secret society

    Before you present an idea, you need to know who has done it, and how.

    Avocados From Mexico “Secret Society” is built on a secret society. Search the library by idea to see every spot that uses it.

    Oatly “Normalize It”© OatlyQuilmes Clásica “Cumbre de mozos”© Quilmes ClásicaMixxtail “Expreso Caipiroska”© MixxtailCanvasco Bags “Rainbow Clinics”© Canvasco Bags
    Oatly · Quilmes Clásica · Mixxtail · Canvasco Bags

More commercials by David Shane

  • Uber/Uber Eats "When You’ve Done Enough - Evil’d Enough" (2025) commercial still© Uber/Uber EatsUber/Uber Eats “When You’ve Done Enough - Evil’d Enough” 2025Dir. David Shane · MotherThe One Show Gold 2025
  • Apple "Pudding" (2025) commercial still© AppleApple “Pudding” 2025Dir. David Shane · AppleAICP Awards Winner 2025
  • Uber One for Students "Brian Cox Goes to College" (2024) commercial still© Uber One for StudentsUber One for Students “Brian Cox Goes to College” 2024Dir. David Shane · SpecialEmmy (Outstanding Commercial) 2025
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018
  • Mars "Fantasy Night" (2018) commercial still© MarsMars “Fantasy Night” 2018Dir. David Shane · BBDOLondon International Awards Gold 2018
  • HBO GO "What's He In" (2014) commercial still© HBO GOHBO GO “What's He In” 2014Dir. David Shane · SS+KCannes Lions Gold 2014

More from GSD&M

  • U.S. Department of Veterans Affairs "The Question" (2025) commercial still© U.S. Department of Veterans AffairsU.S. Department of Veterans Affairs “The Question” 2025GSD&MEffie Awards Gold 2025
  • Dodge "We Only Do Power" (2022) commercial still© DodgeDodge “We Only Do Power” 2022Dir. Ozan Biron · GSD&MAICP Awards Winner 2022
  • Walgreens "At the Corner of Happy and Healthy" (2014) commercial still© WalgreensWalgreens “At the Corner of Happy and Healthy” 2014GSD&MEffie Awards Gold 2014
  • Avocados From Mexico "First Draft Ever" (2015) commercial still© Avocados From MexicoAvocados From Mexico “First Draft Ever” 2015Dir. Matt Dilmore · GSD&MD&AD Wood Pencil 2015
  • Southwest Airlines "Portrait Studio" (2003) commercial still© Southwest AirlinesSouthwest Airlines “Portrait Studio” 2003Dir. Frank Todaro · GSD&MD&AD Wood Pencil 2003
  • RadioShack "The Phone Call" (2014) commercial still© RadioShackRadioShack “The Phone Call” 2014Dir. Frank Todaro · GSD&MAICP Awards Honoree 2014

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Avocados From Mexico “Secret Society” commercial?

David Shane directed it, produced by O Positive, for the agency GSD&M.

Which agency made Avocados From Mexico “Secret Society”?

GSD&M created it for Avocados From Mexico (2017).

What awards did Avocados From Mexico “Secret Society” win?

3 awards, including ADC 2017 Silver Cube Advertising — Craft in Writing / Broadcast for TV / Film / Video - Single, ADC 2017 Silver Cube Advertising — Television / Film / Online Video Commercials / Online Commercial - Single and AICP Show 2017 Honoree Humor.

What is the tagline of Avocados From Mexico “Secret Society”?

“Avocados From Mexico. Always in season. #AvoSecrets”

Sources for the credits and awards

superbowl-ads.comiSpot.tvadstasher.comaicpawards.comoneclub.orgoneclub.org