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Avocados From Mexico “First Draft Ever” 2015

Avocados From Mexico “First Draft Ever” (2015) is an Avocados From Mexico commercial directed by Matt Dilmore for GSD&M, produced by Biscuit Filmworks. It won one award: D&AD 2015 Wood Pencil — Film Advertising / TV Commercials.

In the "First Draft Ever," a draft for all living things, countries select animals and plants, leading to Mexico's surprising, yet ideal, choice of the avocado.

Video: Avocados From Mexico on YouTube

Shot by shot

  1. A man with a beard and white robes stands at a podium in a vast desert landscape, with a red banner above him that reads "FIRST DRAFT EVER."© Avocados From Mexico0:00
  2. A man stands on a stage in a desert, addressing a crowd of animals, with an ostrich and a camel in the foreground.© Avocados From Mexico0:03
  3. A koala and a kangaroo, both with name tags, are seen on a rocky display, with the kangaroo appearing to speak.© Avocados From Mexico0:05
  4. A man with a white beard and hair, dressed in white, stands at a podium with a microphone, looking up, with a red banner behind him that reads "FIRST DRA".© Avocados From Mexico0:09
  5. A taxidermied sloth hangs upside down from a tree branch in a museum exhibit, with other exhibits and labels visible in the background.© Avocados From Mexico0:10
  6. A man with a long beard and white robe stands at a podium in a vast desert landscape under a bright blue sky, with a red banner above him.© Avocados From Mexico0:13
  7. A man with a long beard and white robes stands at a podium, reading from a paper with a red banner behind him that says "FIRST DRA".© Avocados From Mexico0:16
  8. A disheveled man with a beard and white robes stands at a podium, looking up and speaking into a microphone, with a red banner behind him that reads "FIRST DRAFT EVER" under a clear blue sky.© Avocados From Mexico0:17
  9. A man with a long beard and white robe stands at a podium in a desert landscape, with a red banner above him that reads "FIRST DRAFT EVER."© Avocados From Mexico0:20
  10. A single avocado sits on a rocky ledge with a small sign next to it that reads "AVOCADO".© Avocados From Mexico0:21
  11. Three men, two in suits and one in caveman attire, sit at a news desk with a bowl of guacamole and chips, discussing avocados in a rocky, outdoor setting.© Avocados From Mexico0:23
  12. Three men, two in suits and one in caveman attire, sit behind a news desk with a bowl of guacamole and chips, in a desert landscape.© Avocados From Mexico0:26

Stills © Avocados From Mexico. Made by GSD&M, Biscuit Filmworks and Matt Dilmore.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A sports draft for all living things, with avocado as the ultimate pick.

Tagline: “Grown With Love”

sports draft parodyanthropomorphic animalshistorical figuresnews desk commentaryunexpected choiceorigin story

The cut

Length
30 s
Shots
20
Average shot
1.5 s

What creatives use Avocados From Mexico “First Draft Ever” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Avocados From Mexico “First Draft Ever”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a beard and white robes stands at a podium in a vast desert landscape, with a red banner above him that reads "FIRST DRAFT EVER."© Avocados From MexicoA man stands on a stage in a desert, addressing a crowd of animals, with an ostrich and a camel in the foreground.© Avocados From MexicoA koala and a kangaroo, both with name tags, are seen on a rocky display, with the kangaroo appearing to speak.© Avocados From MexicoA man with a white beard and hair, dressed in white, stands at a podium with a microphone, looking up, with a red banner behind him that reads "FIRST DRA".© Avocados From Mexico
    Frames from Avocados From Mexico “First Draft Ever”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Avocados From Mexico “First Draft Ever” in order, with its length, framing and what happens in it.

    A man with a beard and white robes stands at a podium in a vast desert landscape, with a red banner above him that reads "FIRST DRAFT EVER."© Avocados From MexicoA man stands on a stage in a desert, addressing a crowd of animals, with an ostrich and a camel in the foreground.© Avocados From MexicoA koala and a kangaroo, both with name tags, are seen on a rocky display, with the kangaroo appearing to speak.© Avocados From MexicoA man with a white beard and hair, dressed in white, stands at a podium with a microphone, looking up, with a red banner behind him that reads "FIRST DRA".© Avocados From MexicoA taxidermied sloth hangs upside down from a tree branch in a museum exhibit, with other exhibits and labels visible in the background.© Avocados From MexicoA man with a long beard and white robe stands at a podium in a vast desert landscape under a bright blue sky, with a red banner above him.© Avocados From Mexico
    Length: 30 s · Shots: 20 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a anthropomorphic animals

    Before you present an idea, you need to know who has done it, and how.

    Avocados From Mexico “First Draft Ever” is built on a anthropomorphic animals. Search the library by idea to see every spot that uses it.

    John Lewis “Monty's Christmas”© John LewisCoors Light “Slow Monday”© Coors LightJust Eat “Breakfast in Bed”© Just EatTelstra “Better On a Better Mobile Network”© Telstra
    John Lewis · Coors Light · Just Eat · Telstra

More commercials by Matt Dilmore

  • PGi "Guys, Guys, Guys" (2011) commercial still© PGiPGi “Guys, Guys, Guys” 2011Dir. Matt Dilmore · Muh-tay-zik Hof-ferAICP Awards Honoree 2011

More from GSD&M

  • U.S. Department of Veterans Affairs "The Question" (2025) commercial still© U.S. Department of Veterans AffairsU.S. Department of Veterans Affairs “The Question” 2025GSD&MEffie Awards Gold 2025
  • Dodge "We Only Do Power" (2022) commercial still© DodgeDodge “We Only Do Power” 2022Dir. Ozan Biron · GSD&MAICP Awards Winner 2022
  • Walgreens "At the Corner of Happy and Healthy" (2014) commercial still© WalgreensWalgreens “At the Corner of Happy and Healthy” 2014GSD&MEffie Awards Gold 2014
  • Avocados From Mexico "Secret Society" (2017) commercial still© Avocados From MexicoAvocados From Mexico “Secret Society” 2017Dir. David Shane · GSD&MADC Awards Silver 2017
  • Southwest Airlines "Portrait Studio" (2003) commercial still© Southwest AirlinesSouthwest Airlines “Portrait Studio” 2003Dir. Frank Todaro · GSD&MD&AD Wood Pencil 2003
  • RadioShack "The Phone Call" (2014) commercial still© RadioShackRadioShack “The Phone Call” 2014Dir. Frank Todaro · GSD&MAICP Awards Honoree 2014

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Avocados From Mexico “First Draft Ever” commercial?

Matt Dilmore directed it, produced by Biscuit Filmworks, for the agency GSD&M.

Which agency made Avocados From Mexico “First Draft Ever”?

GSD&M created it for Avocados From Mexico (2015).

What awards did Avocados From Mexico “First Draft Ever” win?

1 awards, including D&AD 2015 Wood Pencil — Film Advertising / TV Commercials.

What is the tagline of Avocados From Mexico “First Draft Ever”?

“Grown With Love”

Sources for the credits and awards

en.wikipedia.orgdandad.org