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AT&T “The Shot” 2019

AT&T “The Shot” (2019) is an AT&T commercial directed by Steve Rogers for BBDO, produced by Biscuit Filmworks + Revolver/Will O'Rourke. It won 11 awards, including Cannes Lions 2019 Film Silver, Clio 2019 Silver — Film Technique (Direction) / Direction and Kinsale Sharks 2019 Gold Film Craft (International) - Cinematography.

A high school basketball player makes a game-winning shot, but his celebration is cut short when he's revealed to be a robot in a sci-fi twist.

Video: Work Editorial on Vimeo

Shot by shot

  1. A wide shot of a basketball game in a high school gym, with players in green and white uniforms on the court and spectators in the stands.© AT&T0:00
  2. A basketball game is underway in a packed high school gym, with players in vintage uniforms dribbling and running across the court.© AT&T0:01
  3. Basketball players in green and white jerseys play on a court while spectators watch from the sidelines in a high school gym.© AT&T0:06
  4. Two male basketball players, one in a green jersey and one in a white jersey, jostle for the ball on a basketball court while spectators watch in the background.© AT&T0:08
  5. Two male basketball players in jerseys compete on a court while spectators watch in a high school gym.© AT&T0:12
  6. A close-up shot of a digital scoreboard displaying the number "16" in bright orange lights, suggesting a game or event is underway.© AT&T0:16
  7. A person wearing white high-top sneakers and white socks jumps on a wooden basketball court, with blurred figures in the background.© AT&T0:17
  8. A group of young male basketball players in vintage uniforms look up intently during a game in a high school gym.© AT&T0:21
  9. Two male basketball players, one in a green jersey and one in a white jersey, look up intently during a game in a high school gym.© AT&T0:23
  10. A group of female cheerleaders in vintage uniforms cheer enthusiastically, looking up and to the right, in a school hallway.© AT&T0:26
  11. A basketball swishes through a hoop, with bright light shining from behind the backboard in a dimly lit gym.© AT&T0:27
  12. A wide shot of a high school basketball gym with a crowd cheering in the stands and players on the court.© AT&T0:34

Stills © AT&T. Made by BBDO, Biscuit Filmworks + Revolver/Will O'Rourke and Steve Rogers.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A sports drama turns into a sci-fi thriller, highlighting diverse entertainment options.

Tagline: “MORE FOR YOUR THING. THAT'S OUR THING.”

underdog victorygame-winning shotsci-fi twistrobot revealdream sequencemen in black

The cut

Length
90 s
Shots
61
Average shot
1.5 s

What creatives use AT&T “The Shot” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of AT&T “The Shot”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a basketball game in a high school gym, with players in green and white uniforms on the court and spectators in the stands.© AT&TA basketball game is underway in a packed high school gym, with players in vintage uniforms dribbling and running across the court.© AT&TBasketball players in green and white jerseys play on a court while spectators watch from the sidelines in a high school gym.© AT&TTwo male basketball players, one in a green jersey and one in a white jersey, jostle for the ball on a basketball court while spectators watch in the background.© AT&T
    Frames from AT&T “The Shot”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of AT&T “The Shot” in order, with its length, framing and what happens in it.

    A wide shot of a basketball game in a high school gym, with players in green and white uniforms on the court and spectators in the stands.© AT&TA basketball game is underway in a packed high school gym, with players in vintage uniforms dribbling and running across the court.© AT&TBasketball players in green and white jerseys play on a court while spectators watch from the sidelines in a high school gym.© AT&TTwo male basketball players, one in a green jersey and one in a white jersey, jostle for the ball on a basketball court while spectators watch in the background.© AT&TTwo male basketball players in jerseys compete on a court while spectators watch in a high school gym.© AT&TA close-up shot of a digital scoreboard displaying the number "16" in bright orange lights, suggesting a game or event is underway.© AT&T
    Length: 90 s · Shots: 61 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a underdog victory

    Before you present an idea, you need to know who has done it, and how.

    AT&T “The Shot” is built on a underdog victory. Search the library by idea to see every spot that uses it.

    Apple “Snowbrawl”© AppleInterbrew UK “Devil's Island”© Interbrew UKTroy Public Library “Book Burning Party”© Troy Public LibraryNike “Aerospace Jordan”© Nike
    Apple · Interbrew UK · Troy Public Library · Nike

More commercials by Steve Rogers

More from BBDO

  • Pepsi "Pepsi Super Bowl LX" (2026) commercial still© PepsiPepsi “Pepsi Super Bowl LX” 2026Dir. Taika Waititi · BBDOANDY Awards Gold 2026
  • Budweiser "American Icons" (2026) commercial still© BudweiserBudweiser “American Icons” 2026Dir. Henry-Alex Rubin · BBDOAICP Awards Winner 2026
  • Neutrogena "Neutrogena Remembers" (2026) commercial still© NeutrogenaNeutrogena “Neutrogena Remembers” 2026BBDOEffie Awards Gold 2026
  • OKX Crypto "What is OKX" (2023) commercial still© OKX CryptoOKX Crypto “What is OKX” 2023Dir. Andreas Nilsson · BBDOshots Awards Gold 2023
  • Change the Ref "Manuel & Patricia" (2021) commercial still© Change the RefChange the Ref “Manuel & Patricia” 2021BBDOLondon International Awards Gold 2021
  • Snickers "Grandma" (2019) commercial still© SnickersSnickers “Grandma” 2019Dir. David Shane · BBDOLondon International Awards Gold 2018

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the AT&T “The Shot” commercial?

Steve Rogers directed it, produced by Biscuit Filmworks + Revolver/Will O'Rourke, for the agency BBDO.

Which agency made AT&T “The Shot”?

BBDO created it for AT&T (2019).

What awards did AT&T “The Shot” win?

11 awards, including Cannes Lions 2019 Film Silver, Clio 2019 Silver — Film Technique (Direction) / Direction, Kinsale Sharks 2019 Gold Film Craft (International) - Cinematography and Spikes Asia 2019 Gold Film Craft A01: Direction.

What is the tagline of AT&T “The Shot”?

“MORE FOR YOUR THING. THAT'S OUR THING.”

Sources for the credits and awards

aicpawards.comThe WorkThe Workwinners.epica-awards.comwinners.epica-awards.comThe Workweb.archive.orgweb.archive.orgweb.archive.orgclios.comclios.com2019.liaentries.com