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AT&T “I'm Okay” 2002

AT&T “I'm Okay” (2002) is an AT&T commercial directed by Michael Dudok De Wit for Young & Rubicam, produced by ACME Filmworks. It won one award: Clio 2002 Bronze — Television/Cinema / Animation-Film.

A father and daughter connect over a long-distance phone call, highlighting the emotional power of hearing a loved one's voice despite physical separation.

Video: Acme Filmworks, Inc. on Vimeo

Shot by shot

  1. A bright sun shines through a window with blinds, then the shot dissolves to reveal a living room interior with furniture and a fireplace.© AT&T0:00
  2. A man in a suit stands by a large window, looking out, in a stylized animated living room with a fireplace and furniture.© AT&T0:02
  3. A young woman sits on a window sill, talking on a corded phone, with a cat walking past her, in an animated interior setting.© AT&T0:04
  4. A man in a blue suit sits down in an armchair in a brightly lit living room with large windows, talking on a landline phone.© AT&T0:09
  5. A young woman sits by a window, holding a phone cord, with a cat beside her, looking out at a city skyline.© AT&T0:14
  6. The AT&T logo and slogan "BOUNDLESS" with "att.com" appear on a light blue background.© AT&T0:28

Stills © AT&T. Made by Young & Rubicam, ACME Filmworks and Michael Dudok De Wit.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The emotional power of a voice transcends distance, connecting loved ones.

Tagline: “Nothing else has the power of your voice. AT&T Long Distance. Boundless.”

long-distance relationshipparent-child bondemotional connectionsimple conversationanimated storytelling

The cut

Length
30 s
Shots
7
Average shot
4.3 s
Format
animation 2d

What creatives use AT&T “I'm Okay” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of AT&T “I'm Okay”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bright sun shines through a window with blinds, then the shot dissolves to reveal a living room interior with furniture and a fireplace.© AT&TA man in a suit stands by a large window, looking out, in a stylized animated living room with a fireplace and furniture.© AT&TA young woman sits on a window sill, talking on a corded phone, with a cat walking past her, in an animated interior setting.© AT&TA man in a blue suit sits down in an armchair in a brightly lit living room with large windows, talking on a landline phone.© AT&T
    Frames from AT&T “I'm Okay”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of AT&T “I'm Okay” in order, with its length, framing and what happens in it.

    A bright sun shines through a window with blinds, then the shot dissolves to reveal a living room interior with furniture and a fireplace.© AT&TA man in a suit stands by a large window, looking out, in a stylized animated living room with a fireplace and furniture.© AT&TA young woman sits on a window sill, talking on a corded phone, with a cat walking past her, in an animated interior setting.© AT&TA man in a blue suit sits down in an armchair in a brightly lit living room with large windows, talking on a landline phone.© AT&TA young woman sits by a window, holding a phone cord, with a cat beside her, looking out at a city skyline.© AT&T
    Length: 30 s · Shots: 7 · Average shot: 4.3 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a long-distance relationship

    Before you present an idea, you need to know who has done it, and how.

    AT&T “I'm Okay” is built on a long-distance relationship. Search the library by idea to see every spot that uses it.

    Google Pixel Germany “Google Pixel - Your Life with Pixel”© Google Pixel GermanyThree “Three - Bedroom”© ThreeDowny “Fresh”© DownyRogers “Holiday Wish You Were Here short”© Rogers
    Google Pixel Germany · Three · Downy · Rogers

More from Young & Rubicam

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Who directed the AT&T “I'm Okay” commercial?

Michael Dudok De Wit directed it, produced by ACME Filmworks, for the agency Young & Rubicam.

Which agency made AT&T “I'm Okay”?

Young & Rubicam created it for AT&T (2002).

What awards did AT&T “I'm Okay” win?

1 awards, including Clio 2002 Bronze — Television/Cinema / Animation-Film.

What is the tagline of AT&T “I'm Okay”?

“Nothing else has the power of your voice. AT&T Long Distance. Boundless.”

Sources for the credits and awards

web.archive.org