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Apple “Stickers” 2015

Apple “Stickers” (2015) is an Apple commercial directed by David Chontos for TBWA\Media Arts Lab. It won one award: D&AD 2015 Wood Pencil — Film Advertising / TV Commercials.

This ad showcases the creative ways people personalize their MacBook laptops with unique stickers, transforming the iconic Apple logo into playful designs.

Video: Apple Videos on YouTube

Frames

  1. A silver MacBook is shown from above, with various stickers appearing and disappearing on its lid, showcasing different designs.© Apple0:00
  2. Apple “Stickers”, shot 1© Apple0:02
  3. Apple “Stickers”, shot 1© Apple0:04
  4. Apple “Stickers”, shot 1© Apple0:06
  5. A cartoon cat sticker on a silver laptop is replaced by a cartoon squirrel sticker on the same laptop, on a white background.© Apple0:10
  6. A sticker of Snow White is placed on the back of a silver laptop, holding the glowing Apple logo like an apple, against a white background.© Apple0:12
  7. A series of animated stickers are applied to the back of a silver laptop, transforming the Apple logo into different cartoon scenarios on a white background.© Apple0:13
  8. A MacBook Pro with various stickers on its lid, including Catwoman, Space Invaders, and scuba divers, against a white background.© Apple0:15
  9. A silver laptop with an Apple logo is shown from above, as various stickers rapidly appear and cover its surface.© Apple0:19
  10. A white MacBook with a black and white line art sticker design featuring hands, planets, and cityscapes is shown against a plain white background.© Apple0:21
  11. A silver MacBook Pro with various colorful stickers on its lid is shown, with stickers appearing and disappearing in a stop-motion animation.© Apple0:22
  12. A silver MacBook laptop with a black sticker of two hands forming a heart around the Apple logo rotates on a white background.© Apple0:23

Stills © Apple. Made by TBWA\Media Arts Lab and David Chontos.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Showcase MacBook personalization through creative stickers interacting with the Apple logo.

Tagline: “The notebook people love.”

product transformationplayful interactionstop-motion animationiconic logo reimaginedvisual storytelling

The cut

Length
30 s
Shots
10
Average shot
3.0 s
Format
cgi

What creatives use Apple “Stickers” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Apple “Stickers”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A silver MacBook is shown from above, with various stickers appearing and disappearing on its lid, showcasing different designs.© AppleApple “Stickers”, 0:02© AppleApple “Stickers”, 0:04© AppleApple “Stickers”, 0:06© Apple
    Frames from Apple “Stickers”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Apple “Stickers” in order, with its length, framing and what happens in it.

    A silver MacBook is shown from above, with various stickers appearing and disappearing on its lid, showcasing different designs.© AppleApple “Stickers”, 0:02© AppleApple “Stickers”, 0:04© AppleApple “Stickers”, 0:06© AppleA cartoon cat sticker on a silver laptop is replaced by a cartoon squirrel sticker on the same laptop, on a white background.© AppleA MacBook Pro with various stickers on its lid, including Catwoman, Space Invaders, and scuba divers, against a white background.© Apple
    Length: 30 s · Shots: 10 · Average shot: 3.0 s · Format: cgi

  3. 03Ad ideas: every spot built on a product transformation

    Before you present an idea, you need to know who has done it, and how.

    Apple “Stickers” is built on a product transformation. Search the library by idea to see every spot that uses it.

    Nike “Hypervenom”© NikeHonda “Civic Range”© HondaNintendo GameCube “In The Cube”© Nintendo GameCubeThe Danish Road Safety Council “Helmet Has Always Been A Good Idea - 1676”© The Danish Road Safety Council
    Nike · Honda · Nintendo GameCube · The Danish Road Safety Council

More from TBWA\Media Arts Lab

  • Apple "A Critter Carol" (2026) commercial still© AppleApple “A Critter Carol” 2026Dir. Mark Molloy · TBWA\Media Arts LabANDY Awards Gold 2026
  • Sandy Hook Promise "Back-To-School Essentials" (2019) commercial still© Sandy Hook PromiseSandy Hook Promise “Back-To-School Essentials” 2019Dir. Henry-Alex Rubin · TBWA\Media Arts LabEmmy (Outstanding Commercial) 2020
  • Apple Music "History of Sound" (2016) commercial still© Apple MusicApple Music “History of Sound” 2016Dir. John Hillcoat · TBWA\Media Arts LabThe One Show Gold 2016
  • Apple iPhone "There's an App for That" (2010) commercial still© Apple iPhoneApple iPhone “There's an App for That” 2010TBWA\Media Arts LabEffie Awards Gold 2010
  • iPhone "El lazo de Petra" (2025) commercial still© iPhoneiPhone “El lazo de Petra” 2025Dir. Gigi Saul Guerrero · TBWA\Media Arts LabEl Ojo de Iberoamérica Bronze 2025
  • Apple, Inc. "AirPods Pro—Snap" (2021) commercial still© Apple, Inc.Apple, Inc. “AirPods Pro—Snap” 2021TBWA\Media Arts LabThe One Show Bronze 2021

Award-winning tech commercials

Questions

Who directed the Apple “Stickers” commercial?

David Chontos directed it, for the agency TBWA\Media Arts Lab.

Which agency made Apple “Stickers”?

TBWA\Media Arts Lab created it for Apple (2015).

What awards did Apple “Stickers” win?

1 awards, including D&AD 2015 Wood Pencil — Film Advertising / TV Commercials.

What is the tagline of Apple “Stickers”?

“The notebook people love.”

Sources for the credits and awards

dandad.org