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Andrex “First Office Poo” 2024

Andrex “First Office Poo” (2024) is an Andrex commercial directed by Andreas Nilsson for FCB, produced by Biscuit Filmworks. It won one award: DGA 2024 commercials — winner (Andreas Nilsson).

A woman's desperate quest for toilet paper in a retro office turns into a hilarious, suspenseful, and relatable ordeal, highlighting the universal need for comfort.

Video: Andreas Nilsson on Vimeo

Shot by shot

  1. A man with a mustache in a beige shirt and tie turns his head to look over his shoulder in a dimly lit office.© Andrex0:04
  2. A woman in a green top and patterned vest looks around nervously in an office cubicle, while a man works at a desk in the background.© Andrex0:12
  3. A man with glasses on his head peeks over a cubicle wall, looking around an office with a worried expression.© Andrex0:25
  4. A woman in a patterned vest and turtleneck holds a mug and looks around an office, as a man walks past in the background.© Andrex0:30
  5. A middle-aged Asian man in a suit holds a mug and looks directly at the camera in a dimly lit office, with other colleagues in the background.© Andrex0:35
  6. A bald man in a suit presents a spreadsheet on a large screen to a diverse group of colleagues sitting around a conference table in an office.© Andrex0:37
  7. A woman in a sweater vest walks past a desk, holding a roll of toilet paper, while a man sits in the foreground.© Andrex0:40
  8. A bald man in a suit and tie looks directly at the camera with a serious expression in an office with a large spreadsheet on a screen behind him.© Andrex0:42

Stills © Andrex. Made by FCB, Biscuit Filmworks and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

The 'first office poo' is a universally relatable, awkward, and humorous experience.

Tagline: “Get Comfortable”

relatable awkward situationsuspenseful build-uphumorous exaggerationeveryday heroretro aestheticsilent comedy

The cut

Length
60 s
Shots
24
Average shot
2.5 s

What creatives use Andrex “First Office Poo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Andrex “First Office Poo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with a mustache in a beige shirt and tie turns his head to look over his shoulder in a dimly lit office.© AndrexA woman in a green top and patterned vest looks around nervously in an office cubicle, while a man works at a desk in the background.© AndrexA man with glasses on his head peeks over a cubicle wall, looking around an office with a worried expression.© AndrexA woman in a patterned vest and turtleneck holds a mug and looks around an office, as a man walks past in the background.© Andrex
    Frames from Andrex “First Office Poo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Andrex “First Office Poo” in order, with its length, framing and what happens in it.

    A man with a mustache in a beige shirt and tie turns his head to look over his shoulder in a dimly lit office.© AndrexA woman in a green top and patterned vest looks around nervously in an office cubicle, while a man works at a desk in the background.© AndrexA man with glasses on his head peeks over a cubicle wall, looking around an office with a worried expression.© AndrexA woman in a patterned vest and turtleneck holds a mug and looks around an office, as a man walks past in the background.© AndrexA middle-aged Asian man in a suit holds a mug and looks directly at the camera in a dimly lit office, with other colleagues in the background.© AndrexA bald man in a suit presents a spreadsheet on a large screen to a diverse group of colleagues sitting around a conference table in an office.© Andrex
    Length: 60 s · Shots: 24 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a humorous exaggeration

    Before you present an idea, you need to know who has done it, and how.

    Andrex “First Office Poo” is built on a humorous exaggeration. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsPedigree “Scared”© PedigreeKalbaz “Ping Pong”© Kalbaz
    Novartis · Uber Eats · Pedigree · Kalbaz

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from FCB

Award-winning home commercials

Questions

Who directed the Andrex “First Office Poo” commercial?

Andreas Nilsson directed it, produced by Biscuit Filmworks, for the agency FCB.

Which agency made Andrex “First Office Poo”?

FCB created it for Andrex (2024).

What awards did Andrex “First Office Poo” win?

1 awards, including DGA 2024 commercials — winner (Andreas Nilsson).

What is the tagline of Andrex “First Office Poo”?

“Get Comfortable”

Sources for the credits and awards

en.wikipedia.org