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Amazon “Unbox a world of music” 2022

Amazon “Unbox a world of music” (2022) is an Amazon commercial directed by Stevie Gee for Droga5. It won one award: ANDY Awards 2022 Gold — CRAFT.

An Amazon box opens to reveal a stop-motion animated person listening to music, leading to a fantastical journey through various animated worlds, culminating in a vibrant, music-filled celebration.

Video: William Barnett on Vimeo

Shot by shot

  1. A brown Amazon box with a smile logo sits on a pink surface, then opens to reveal a stop-motion animated person in a room.© Amazon0:00
  2. A claymation man with dreadlocks and headphones looks surprised as a pink tongue with teeth emerges from a smartphone he holds.© Amazon0:05
  3. A claymation orange cat with wide eyes and a huge open mouth with teeth and tongue is seen in a room with Christmas lights.© Amazon0:08
  4. A stop-motion animated man with dreadlocks and a headband sits in an armchair, looking excited, while a tiger-like creature stands nearby in a cozy, decorated room.© Amazon0:11
  5. A young woman with headphones dances past a wall with a "Salsa" poster and other animated characters, as confetti falls around her in a vibrant, stylized street scene.© Amazon0:17
  6. A young woman with headphones on her head looks at a large, colorful monster with a cake on its head, standing in a street.© Amazon0:25
  7. A group of people in festive sweaters toast with glasses of milk, then a raw turkey with sunglasses and a bow tie appears on a holiday dinner table.© Amazon0:32
  8. A stop-motion animated turkey wearing sunglasses and a bow tie dances on a festive Christmas dinner table, surrounded by other food items and two puppet-like figures.© Amazon0:36
  9. Two pairs of hands pull a festive Christmas cracker with a face and legs, causing it to pop and spark, on a red table with blurred figures in the background.© Amazon0:40
  10. A female puppet with curly brown hair and a red sweater has a small green creature in her mouth, in front of a Christmas tree.© Amazon0:43
  11. A stop-motion animated Christmas dinner scene features a nutcracker dancing on a table surrounded by food characters and two puppet-like figures.© Amazon0:47
  12. Two animated people, a male and a female, are dancing in a dark, rainy city street at night, illuminated by neon lights.© Amazon0:55

Stills © Amazon. Made by Droga5 and Stevie Gee.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Music transforms mundane reality into a vibrant, surreal, animated adventure.

Tagline: “Unbox a world of music”

magical realismworld-hoppinganthropomorphic objectsmusical journeytransformationsurprise reveal

The cut

Length
70 s
Shots
38
Average shot
1.8 s
Format
mixed

What creatives use Amazon “Unbox a world of music” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon “Unbox a world of music”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A claymation man with dreadlocks and headphones looks surprised as a pink tongue with teeth emerges from a smartphone he holds.© AmazonA claymation orange cat with wide eyes and a huge open mouth with teeth and tongue is seen in a room with Christmas lights.© AmazonA stop-motion animated man with dreadlocks and a headband sits in an armchair, looking excited, while a tiger-like creature stands nearby in a cozy, decorated room.© AmazonA young woman with headphones dances past a wall with a "Salsa" poster and other animated characters, as confetti falls around her in a vibrant, stylized street scene.© Amazon
    Frames from Amazon “Unbox a world of music”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon “Unbox a world of music” in order, with its length, framing and what happens in it.

    A claymation man with dreadlocks and headphones looks surprised as a pink tongue with teeth emerges from a smartphone he holds.© AmazonA claymation orange cat with wide eyes and a huge open mouth with teeth and tongue is seen in a room with Christmas lights.© AmazonA stop-motion animated man with dreadlocks and a headband sits in an armchair, looking excited, while a tiger-like creature stands nearby in a cozy, decorated room.© AmazonA young woman with headphones dances past a wall with a "Salsa" poster and other animated characters, as confetti falls around her in a vibrant, stylized street scene.© AmazonA young woman with headphones on her head looks at a large, colorful monster with a cake on its head, standing in a street.© AmazonA group of people in festive sweaters toast with glasses of milk, then a raw turkey with sunglasses and a bow tie appears on a holiday dinner table.© Amazon
    Length: 70 s · Shots: 38 · Average shot: 1.8 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    Amazon “Unbox a world of music” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More from Droga5

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Questions

Who directed the Amazon “Unbox a world of music” commercial?

Stevie Gee directed it, for the agency Droga5.

Which agency made Amazon “Unbox a world of music”?

Droga5 created it for Amazon (2022).

What awards did Amazon “Unbox a world of music” win?

1 awards, including ANDY Awards 2022 Gold — CRAFT.

What is the tagline of Amazon “Unbox a world of music”?

“Unbox a world of music”

Sources for the credits and awards

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