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Amazon “Pompeii” 2021

Amazon “Pompeii” (2021) is an Amazon commercial directed by Andreas Nilsson for Droga5, produced by Biscuit Filmworks. It won 2 awards, including LIA 2021 Silver — TV/Cinema / Campaign and AICP Post 2021 Winner National Campaign.

A man in a modern kitchen is transported to ancient Pompeii during its destruction, where he tries to understand the chaos before returning to his family and using Alexa to learn about the event.

Video: Andreas Nilsson on Vimeo

Shot by shot

  1. A wide shot shows a volcano erupting, spewing lava and smoke into the dark sky, with a city below engulfed in flames and falling debris.© Amazon0:00
  2. A man in ancient Roman attire fights a lion in a chaotic arena, as fire and smoke fill the air during a volcanic eruption.© Amazon0:02
  3. A man, covered in ash and dirt, struggles to pull himself up over a ledge, looking distressed amidst a chaotic, fiery background.© Amazon0:06
  4. A man in ancient Roman attire is thrown to the ground amidst a chaotic, dusty scene of destruction, with debris flying around him.© Amazon0:09
  5. A man in a striped shirt tries to hand a hot dog to people fleeing a collapsing, burning building, while he stands in a modern kitchen.© Amazon0:10
  6. A man in a striped polo shirt looks around with a concerned expression amidst a fiery, chaotic background, possibly a disaster scene.© Amazon0:19
  7. A high-angle shot shows a detailed, ancient mosaic of a face on the floor, as a person in a dark tunic walks across it, kicking up debris.© Amazon0:27
  8. A man in modern clothes stands calmly amidst chaos and fire in an ancient Roman-style building, while people in period attire panic around him.© Amazon0:28
  9. A man in a striped polo shirt stands in a CGI ancient Roman city as a volcano erupts, then the scene transitions to a smart display showing the same scene with text.© Amazon0:31
  10. A man in a green striped shirt holds a piece of toast and looks off-camera, standing in a sunlit kitchen.© Amazon0:38
  11. A young girl with long dark hair, wearing a blue tie-dye shirt, turns her head to look at someone off-screen in a sunlit room.© Amazon0:45
  12. A man in his 30s, wearing a green and white striped polo shirt, looks around a kitchen with a worried expression, as if searching for something.© Amazon0:51

Stills © Amazon. Made by Droga5, Biscuit Filmworks and Andreas Nilsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A modern man in ancient Pompeii highlights Alexa's instant knowledge.

Tagline: “A voice is all you need”

fish out of watertime travelhistorical reenactmentsudden realizationeveryday herochaos and calm

The cut

Length
60 s
Shots
21
Average shot
2.9 s
Format
mixed

What creatives use Amazon “Pompeii” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Amazon “Pompeii”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot shows a volcano erupting, spewing lava and smoke into the dark sky, with a city below engulfed in flames and falling debris.© AmazonA man in ancient Roman attire fights a lion in a chaotic arena, as fire and smoke fill the air during a volcanic eruption.© AmazonA man, covered in ash and dirt, struggles to pull himself up over a ledge, looking distressed amidst a chaotic, fiery background.© AmazonA man in ancient Roman attire is thrown to the ground amidst a chaotic, dusty scene of destruction, with debris flying around him.© Amazon
    Frames from Amazon “Pompeii”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Amazon “Pompeii” in order, with its length, framing and what happens in it.

    A wide shot shows a volcano erupting, spewing lava and smoke into the dark sky, with a city below engulfed in flames and falling debris.© AmazonA man in ancient Roman attire fights a lion in a chaotic arena, as fire and smoke fill the air during a volcanic eruption.© AmazonA man, covered in ash and dirt, struggles to pull himself up over a ledge, looking distressed amidst a chaotic, fiery background.© AmazonA man in ancient Roman attire is thrown to the ground amidst a chaotic, dusty scene of destruction, with debris flying around him.© AmazonA man in a striped shirt tries to hand a hot dog to people fleeing a collapsing, burning building, while he stands in a modern kitchen.© AmazonA man in a striped polo shirt looks around with a concerned expression amidst a fiery, chaotic background, possibly a disaster scene.© Amazon
    Length: 60 s · Shots: 21 · Average shot: 2.9 s · Format: mixed

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Amazon “Pompeii” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

More commercials by Andreas Nilsson

  • Andrex "Get Comfortable" (2025) commercial still© AndrexAndrex “Get Comfortable” 2025Dir. Andreas Nilsson · FCBIPA Effectiveness Awards Gold 2026
  • Andrex - Get Comfortable "First School Poo" (2025) commercial still© Andrex - Get ComfortableAndrex - Get Comfortable “First School Poo” 2025Dir. Andreas Nilsson · FCB LondonLondon International Awards Gold 2025
  • Hennessy "Board Game" (2024) commercial still© HennessyHennessy “Board Game” 2024Dir. Andreas Nilsson · Wieden+KennedyDGA Awards 2024
  • Virgin Media "Whizzer" (2024) commercial still© Virgin MediaVirgin Media “Whizzer” 2024Dir. Andreas Nilsson · VCCPDGA Awards 2024
  • Etsy "Super Bowl LVIII" (2024) commercial still© EtsyEtsy “Super Bowl LVIII” 2024Dir. Andreas Nilsson · Orchard CreativeANDY Awards Gold 2024
  • Apple "R.I.P Leon" (2024) commercial still© AppleApple “R.I.P Leon” 2024Dir. Andreas NilssonClio Awards Gold 2024

More from Droga5

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Questions

Who directed the Amazon “Pompeii” commercial?

Andreas Nilsson directed it, produced by Biscuit Filmworks, for the agency Droga5.

Which agency made Amazon “Pompeii”?

Droga5 created it for Amazon (2021).

What awards did Amazon “Pompeii” win?

2 awards, including LIA 2021 Silver — TV/Cinema / Campaign and AICP Post 2021 Winner National Campaign.

What is the tagline of Amazon “Pompeii”?

“A voice is all you need”

Sources for the credits and awards

aicpawards.com2021.liaentries.com

Amazon “Pompeii” (2021) Commercial by Andreas Nilsson: Credits, Awards & Stills